Examples: Good Quotes VS Bad Quotes

Matthias Kubicki
A free video tutorial from Matthias Kubicki
Marketing Automation Specialist | Software Consultant
4.2 instructor rating • 2 courses • 2,630 students

Lecture description

After completing this lecture, you will find out the good and bad examples of quotes. 

Learn more from the full course

Future of Sales: How to Give Customer a Price Quote

Learn how to give a sale quote and close more deals. Set up your quoting process using newest tools.

52:46 of on-demand video • Updated June 2016

  • Set up your quoting process
  • Set up a price quote which you can send out to potential customers
English hello in this lecture I want to hello in this lecture I want to hello in this lecture I want to give you examples of good quotes give you examples of good quotes give you examples of good quotes and bed folds so let's start and bed folds so let's start and bed folds so let's start with one important thing dates with one important thing dates with one important thing dates and around the world and around the world and around the world there's different date formats there's different date formats there's different date formats and good quotes would adjust the and good quotes would adjust the and good quotes would adjust the date format to the location of date format to the location of date format to the location of the customer the customer the customer so in Austria or in Germany that so in Austria or in Germany that so in Austria or in Germany that and the date format looks and the date format looks and the date format looks different than in US or in UK so different than in US or in UK so different than in US or in UK so a good quote and just the date a good quote and just the date a good quote and just the date format to the customers location format to the customers location format to the customers location a bad quote doesn't have dates a bad quote doesn't have dates a bad quote doesn't have dates whatsoever or day like wrongly whatsoever or day like wrongly whatsoever or day like wrongly formatted and and there is like formatted and and there is like formatted and and there is like room for misunderstanding and so room for misunderstanding and so room for misunderstanding and so that would be an example of a that would be an example of a that would be an example of a bad fault bad fault bad fault good quote contact details on a good quote contact details on a good quote contact details on a good quote and is straightaway good quote and is straightaway good quote and is straightaway see the responsible person see the responsible person see the responsible person so if you have questions you can so if you have questions you can so if you have questions you can straightaway contact the straightaway contact the straightaway contact the responsible person responsible person responsible person in your company that means and in your company that means and in your company that means and the customer has a question the customer has a question the customer has a question he finds on the top straight he finds on the top straight he finds on the top straight away the contact details to the away the contact details to the away the contact details to the responsible person in your responsible person in your responsible person in your company and a direct phone line company and a direct phone line company and a direct phone line plus the email address plus the email address plus the email address general phone lines are quite general phone lines are quite general phone lines are quite problematic because you need to problematic because you need to problematic because you need to call a general a line then get call a general a line then get call a general a line then get transferred to somebody and transferred to somebody and transferred to somebody and that's not very very pleasant that's not very very pleasant that's not very very pleasant and direct contact line to and direct contact line to and direct contact line to person and would be awesome and person and would be awesome and person and would be awesome and back fault would include no back fault would include no back fault would include no contact details whatsoever or contact details whatsoever or contact details whatsoever or just a general one and then it just a general one and then it just a general one and then it is like quite as I explained is like quite as I explained is like quite as I explained before problematic if you call before problematic if you call before problematic if you call there and you get to the there and you get to the there and you get to the switchboard and they need to switchboard and they need to switchboard and they need to transfer you and the person is transfer you and the person is transfer you and the person is not there and and then that so not there and and then that so not there and and then that so good quote clear contact details good quote clear contact details good quote clear contact details bad fault bad fault bad fault no contact details or just no contact details or just no contact details or just generally a very general contact generally a very general contact generally a very general contact details and good thoughts very details and good thoughts very details and good thoughts very clear reference number which is clear reference number which is clear reference number which is comprehensive and self comprehensive and self comprehensive and self explaining explaining explaining so for example a reference so for example a reference so for example a reference number 2016 then the month plus number 2016 then the month plus number 2016 then the month plus like a number is quite easy to like a number is quite easy to like a number is quite easy to remember remember remember and can be then as well you can and can be then as well you can and can be then as well you can refer the phone call to it refer the phone call to it refer the phone call to it easily or in an email and a bad easily or in an email and a bad easily or in an email and a bad fault i have has no reference fault i have has no reference fault i have has no reference number or like an extremely number or like an extremely number or like an extremely complicated reference number complicated reference number complicated reference number which consists out of like which consists out of like which consists out of like random science random science random science nobody can remember that nobody can remember that nobody can remember that and it's not comprehensive how and it's not comprehensive how and it's not comprehensive how this reference number came this reference number came this reference number came together together together good another example for a good good another example for a good good another example for a good quote is the product description quote is the product description quote is the product description mmm a good quote has it a very mmm a good quote has it a very mmm a good quote has it a very comprehensive product comprehensive product comprehensive product description description description where and there's like a small where and there's like a small where and there's like a small paragraph written what this paragraph written what this paragraph written what this product actually does where as product actually does where as product actually does where as well the USP is included and well the USP is included and well the USP is included and other details so the person other details so the person other details so the person knows that he's buying the right knows that he's buying the right knows that he's buying the right product and bet quote has only a product and bet quote has only a product and bet quote has only a product number and that's it product number and that's it product number and that's it so there's a group there's a lot so there's a group there's a lot so there's a group there's a lot of room for for misunderstanding of room for for misunderstanding of room for for misunderstanding and errors a good quote has and errors a good quote has and errors a good quote has clearly stated the USP and the clearly stated the USP and the clearly stated the USP and the warranty a bad cold has no warranty a bad cold has no warranty a bad cold has no worries there's like known worries there's like known worries there's like known no USP there's just like a no USP there's just like a no USP there's just like a reference number another reference number another reference number another interesting thing our prices and interesting thing our prices and interesting thing our prices and a good quote has a clearly a good quote has a clearly a good quote has a clearly structured price structured price structured price so when you look at this good so when you look at this good so when you look at this good fault you know what this prize fault you know what this prize fault you know what this prize consists out of if you look at consists out of if you look at consists out of if you look at the back fault the back fault the back fault there's like just a reference there's like just a reference there's like just a reference number plus a product name and number plus a product name and number plus a product name and price and you don't understand price and you don't understand price and you don't understand were what this price includes were what this price includes were what this price includes what it consists out of another what it consists out of another what it consists out of another very very interesting point is very very interesting point is very very interesting point is the dt especially here in the the dt especially here in the the dt especially here in the European Union European Union European Union it is crucial to include if the it is crucial to include if the it is crucial to include if the beauties included or excluded beauties included or excluded beauties included or excluded and so that's as well and so that's as well and so that's as well a good fault has this a good fault has this a good fault has this information if the VT is information if the VT is information if the VT is included or excluded a bad quote included or excluded a bad quote included or excluded a bad quote has no information about VT has no information about VT has no information about VT another important thing of a another important thing of a another important thing of a good quote is the price good quote is the price good quote is the price structure so a good quote will structure so a good quote will structure so a good quote will have a price structure so that have a price structure so that have a price structure so that the customer understands who the customer understands who the customer understands who wore how the final price wore how the final price wore how the final price what the final price consists of what the final price consists of what the final price consists of so basically you will have the so basically you will have the so basically you will have the product and then the units are product and then the units are product and then the units are pieces than the single price per pieces than the single price per pieces than the single price per unit per piece than the total unit per piece than the total unit per piece than the total and all of that in a clearly and all of that in a clearly and all of that in a clearly stated manner so he knows what stated manner so he knows what stated manner so he knows what he's actually paying for at bad he's actually paying for at bad he's actually paying for at bad cold on the other side has just cold on the other side has just cold on the other side has just like a total price and like a total price and like a total price and and there's no transparency and and there's no transparency and and there's no transparency and in a bad fall to prepare the in a bad fall to prepare the in a bad fall to prepare the customer just doesn't know it customer just doesn't know it customer just doesn't know it just has like a total sum and just has like a total sum and just has like a total sum and that's it that's it that's it and another very very important and another very very important and another very very important thing of a good quote air are thing of a good quote air are thing of a good quote air are clear conditions so and a good clear conditions so and a good clear conditions so and a good fold will have clear-cut fold will have clear-cut fold will have clear-cut delivery conditions payment delivery conditions payment delivery conditions payment terms and a warranty and that terms and a warranty and that terms and a warranty and that like packaged nicely so is in a like packaged nicely so is in a like packaged nicely so is in a short and understandable way short and understandable way short and understandable way so for example in Mike votes I so for example in Mike votes I so for example in Mike votes I used for the delivery terms used for the delivery terms used for the delivery terms incoterms it's a standardized incoterms it's a standardized incoterms it's a standardized form for delivery terms form for delivery terms form for delivery terms so this one is like very so this one is like very so this one is like very straightforward and clear it straightforward and clear it straightforward and clear it comes to payments comes to payments comes to payments I give people a few options of I give people a few options of I give people a few options of payments so they can choose payments so they can choose payments so they can choose between paypal credit card or between paypal credit card or between paypal credit card or bank transfer and and it is is bank transfer and and it is is bank transfer and and it is is all-important so the person all-important so the person all-important so the person knows where to pay you and has knows where to pay you and has knows where to pay you and has this few options so giving for this few options so giving for this few options so giving for example at that payment options example at that payment options example at that payment options of a bank transfer not giving of a bank transfer not giving of a bank transfer not giving the account number is not so the account number is not so the account number is not so good good good what works very very good is if what works very very good is if what works very very good is if you would include a link you would include a link you would include a link straight away into your quote so straight away into your quote so straight away into your quote so people can by clicking it people can by clicking it people can by clicking it straightaway paid over credit straightaway paid over credit straightaway paid over credit card or card or card or paypal if it comes to the paypal if it comes to the paypal if it comes to the warranty it is important to warranty it is important to warranty it is important to include that kind of information include that kind of information include that kind of information because it's helpful to make a because it's helpful to make a because it's helpful to make a decision if you have the decision if you have the decision if you have the warranty of two years then it is warranty of two years then it is warranty of two years then it is as well very straightforward and as well very straightforward and as well very straightforward and there's like no there's like no there's like no misunderstandings and bad quote misunderstandings and bad quote misunderstandings and bad quote usually want state any kind of usually want state any kind of usually want state any kind of conditions conditions conditions so the person will need to so the person will need to so the person will need to contact you at to ask all of contact you at to ask all of contact you at to ask all of that stuff and and another that stuff and and another that stuff and and another interesting thing which like is interesting thing which like is interesting thing which like is very very which doesn't happen very very which doesn't happen very very which doesn't happen very often is the call to action very often is the call to action very often is the call to action i don't see call to action is i don't see call to action is i don't see call to action is quite often quote but i think quite often quote but i think quite often quote but i think it's a very important part of it's a very important part of it's a very important part of the quote the quote the quote so the person actually knows so the person actually knows so the person actually knows what to do next so they got the what to do next so they got the what to do next so they got the offer offer offer the quote the quote the quote and there it's not clear what to and there it's not clear what to and there it's not clear what to the next so i usually specify the next so i usually specify the next so i usually specify and Mike fault and Mike fault and Mike fault what what's the next step could what what's the next step could what what's the next step could be so for example when i'm be so for example when i'm be so for example when i'm giving them delivery dates giving them delivery dates giving them delivery dates I include that they have to I include that they have to I include that they have to place the order until then and place the order until then and place the order until then and then so we can feel until this then so we can feel until this then so we can feel until this specified delivery dates and you specified delivery dates and you specified delivery dates and you can use other calls to actions can use other calls to actions can use other calls to actions for example and that they can for example and that they can for example and that they can make an appointment for a make an appointment for a make an appointment for a presentation or or other kind of presentation or or other kind of presentation or or other kind of stuff but the call to action stuff but the call to action stuff but the call to action i think is very very i think is very very i think is very very underestimated and not used in underestimated and not used in underestimated and not used in court court court although i think it's a very although i think it's a very although i think it's a very very important one and bad fold very important one and bad fold very important one and bad fold won't have any kind of call to won't have any kind of call to won't have any kind of call to action action action so the person is left to herself so the person is left to herself so the person is left to herself or himself to decide what to do or himself to decide what to do or himself to decide what to do next next next and if they have questions yeah and if they have questions yeah and if they have questions yeah they won't know what to do they won't know what to do they won't know what to do mmm another mark of a good quote mmm another mark of a good quote mmm another mark of a good quote is the date until it's valid so is the date until it's valid so is the date until it's valid so at the end of the quote i'm at the end of the quote i'm at the end of the quote i'm usually writing until when this usually writing until when this usually writing until when this card is valid so I'm saving for card is valid so I'm saving for card is valid so I'm saving for example one month . so this example one month . so this example one month . so this offer is valid from today have offer is valid from today have offer is valid from today have form now on for one month and a form now on for one month and a form now on for one month and a bad cold on the other side won't bad cold on the other side won't bad cold on the other side won't have any kind of date until it's have any kind of date until it's have any kind of date until it's valid so theoretically it's valid so theoretically it's valid so theoretically it's valid infinite valid infinite valid infinite thank you for listening and see thank you for listening and see thank you for listening and see you in the next lecture