Shopify At A Glance

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Lecture description

ًWill walk you through the overview of Shopify and making comparison to you why Shopify is the best.

Learn more from the full course

eCommerce Website: Shopify, Dropshipping, Amazon and more.

Beginner Introduction to eCommerce through Shopify, dropshipping, Amazon, WooCommerce, AliBaba, and eBay eCommerce

10:36:15 of on-demand video • Updated September 2018

  • How to get started with eCommerce
  • Why now is the time to get started with eCommerce and position yourself for BIG profits!
  • How to find products that will sell like crazy
  • The best platform to use to setup your first eCommerce store… even if you don’t have any technical skills...
  • The fastest way to get traffic and start making money right away with your new eCommerce business
  • The insider trick to getting products to sell without having to store your own inventory
  • Plus, a whole lot more about eCommerce and dropshipping
  • Overview of Shopify, WooCommerce, Alibaba, Amazon, eBay, and more ahead
English [Auto] Are you planning to sell products online but are not sure which platform to choose. Are you uncertain about which products you should sell or are you not sure how to kickstart your business. Fret not for you are on the right path. Why would I say so. Well I'm going to use this video to walk you through a better understanding of the online selling platform Shopify this amazing service is a platform where you can build your own e-store and start selling. Are you excited about it. Let's get started. First of all what is Shopify. How much do you know about Shopify. Let me give you a brief explanation of what Shopify is and how it works. Shopify is a Canadian e-commerce company headquartered in Ottawa Ontario which develops computer software for online stores and retail point of sale systems. It was founded in 2004 and was initially based on earlier software written by its founders for their online snowboard store. Shopify is a web application that allows you to create your online store. It provides you with several templates that can be customized to meet individual users branding requirements and almost everything you need from end to end. Regardless of the product or experience of the seller. Furthermore the system allows both physical and digital goods to be sold. It's similar to hiring a general contractor to build your house. Compared to being the general contractor in hiring all the subcontractors yourself you're still in control but you let the general contractor use their expertise to make the project happen. Shopify is a good idea for you if you want to launch an online shop or if you already have a physical store but want to continue growing your business by selling your products online it caters to a broad range of industries such as art and photography clothing and fashion electronics food and beverages and so much more. You can basically choose to sell any sort of gadget or widget or physical product and Shopify can help make this an easier process for you. As I mentioned earlier Shopify is a simple shopping cart solution for your e-commerce business. By using it you won't have to worry about hosting your shopping cart maintaining servers or presenting your brand and your inventory to potential customers. In this section will explore why you should choose Shopify as your online business platform. One of the best things about Shopify is that it's really easy to use. It gives you tools to build your online store. For example it provides tools to insert product images or descriptions tools to manage your inventory tools to organize your product into categories and so on. Not only are the tools provided Shopify also takes care of the coding and web hosting issues. This means that you do not need technical expertise to launch an online store with Shopify. All you need is inventory using Shopify allows entrepreneurs to focus on their business and not on the technical nuts and bolts of Web sites and shopping cart management. However even though it's simple to use it does not mean that Shopify is a bare boned basic shopping cart. Use the Shopify manual to introduce yourself to the shop F-I user interface and to guide you through the process of information capture and database management. In addition Shopify also hosts a help wiki that is built collaboratively between Shopify developers and users. Next Shopify is hosted. What do we mean by hosted. It's the same way that you don't need to install software. If you use Spotify your shopping cart is fully hosted by Shopify they take care of the usual web site logistics issues such as management payment gateways and hosting Shopify system allows you to organize customer information for marketing purposes and to keep a close eye on your inventory. It's also flexible enough to adapt to just about any kind of inventory you can throw at it while relieving you from the burden of hours spent coding and fine tuning the store. In fact because Shopify is hosted. It frees up your time and money. Sound unbelievable. Let me explain. Shopify will cost you $30 to $180 per month depending on how many products you want to support and which other features you would like to include. If you want to host your own e-commerce store you can buy or rent a server. However you will also have to be careful with the hidden costs including uninterrupted power supplies regular maintenance and emergency I-T costs. Furthermore you'll need to purchase a self-hosted shopping cart software package such as Magento which will cost you 15000 per year or more. Another option is sun shop which starts at $20 per month for an introductory license or $500 for a one time licensing fee for their premium package with an annual renewal at a lower price. So why burden yourself with coding and server management. While Shopify can host everything for you at a cheaper price you might not be convinced quite yet. But let me tell you another major advantage to Shopify reliability. Every minute your servers are down is a minute that people can't buy your products. Amazon and Google have determined that page load delays of only fractions of a second result in significant loss of revenue. On Amazon a 100 microsecond delay and load time results in a 1 percent decrease in sales. As for Google the difference between a 10 page result which loads in point four seconds in a 30 page result which loads in point nine seconds. Decreases traffic and ad revenue by 20 percent basically Shopify is not immune to all issues of lags and downtime but when Shopify hosts your shopping cart you don't have to worry about it yourself. This means that Shopify a team of experts will take good care of mundane server maintenance and upgrades in order to keep your shopping cart available and loading quick if anything goes wrong. They have a team of dedicated professionals to fix the problem. Hence you're paying for them to take hours of work to deal with this. While the frustration is off your shoulders Shopify has the infrastructure to handle your business reliably and affordably. Like many other successful products in the tech world Shopify respond an entire community of designers and experts who have developed tons of apps that you can use to add to your e-commerce package. Even though Shopify comes with a number of features built in. No platform can possibly accommodate all the features needed by store owners. So Shopify took a page from Facebook. Apple Android and started an app store. It would be a really long story to cover the wide array of apps available to amplify Shopify functionality. So I have narrowed it down to three apps which currently boast a remarkable 100 percent approval rating and Chava fi's AppStore. The first one is Jaat posed social reviews it takes advantage of the social media markets to connect a shopping cart to your reviews. It automatically prompts buyers to leave a review and integrates it into your site. Additionally you can connect positive reviews from any source on the Web 2.0 and consequently to your cart. This generates shopper confidence and qualified traffic to your store. The second one is product options which allows you to customize the Shopify inventory and categories interface so that you can easily and quickly manage how your inventory is displayed. This addresses what limitations exist in the built in Shopify interface allowing better customization and product descriptions so your customers can get exactly what they want. Last is SBO Mehta manager which does exactly what the name implies. It helps you to control how your products are displayed and how it appears in online searches. It also helps to raise your brand visibility driving page views and revenue. Not all platforms have the scale to pull this off correctly but Shopify does they have a business development team that specifically works on developing new apps and bringing in new developers to solve problems. This is the reason why people love it in the first place and Shopify philosophy is to make it simple for you to run your business. I understand that your decision is an important one as you don't want to spend time building a business with one platform and then realize later on that you may have to switch to another e-commerce builder so to clear up some doubts. I've done some research on platforms and have chosen two platforms which are similar to Shopify. These are big commerce and volution most people are generally very sensitive to pricing. We're all trying to compare down to the penny and clip coupons and save as much as possible. We do that all the time like it's second nature. However when we look at picking an e-commerce builder to grow a business we consciously steer away from making our decision based purely on price per month. Choosing a builder because it's cheaper and saves you a few dollars every month is a very short term way to think and grow a business. Instead you should be thinking of value even though a plan may have a higher price point. If you're getting tremendous value out of it it's well worth the money. Shopify plans start at a monthly price of $9 for a light plan and move up to 29 for basic 79 for pro and 179 for unlimited. Note that to build an online store you will need to sign up for the basic pro or unlimited plan. The light plan only gives you access to some selling tools but not the online store builder. As for big commerce it offers three pricing plans which are 29 95 per month for standard 79 per month for plus and varying depending on store requirements. At the enterprise level with the Enterprise plan a dedicated big commerce team will help you with the setup and data migration where you'll get priority support let's be honest here design does matter how many times have you found a Web site that looked confusing and didn't inspire trust or credibility thus making you leave the web site without giving it a fair chance. Trust me I do this all the time too. Having a good looking professional and inviting storefront is the first step to welcoming your prospective customers and increasing the chances of making a sale. It doesn't matter if you have the best product in the world. If your store looks mediocre people won't pay it the attention that it deserves. Shopify themes are very impressive and updated and they look professional and inviting. Shopify uses independent professional designers to create those themes to make sure that the designs are always fresh and modern. They can make your store look credible and welcoming all the free templates from Shopify are responsive. The contrast between Shopify and big commerce is kind of obvious. This is because only two out of 16 free templates and big commerce are responsive. Others can be categorized as outdated Shopify and big commerce both allow you to connect an extensive range of payment gateways to your store. The numbers available vary by country but you will find that both big commerce and Shopify support the major ones such as World pay Pay-Pal and quick books Shopify however offers more comparatively connecting third party payment gateways are normally a tricky process which sometimes involves a contract or monthly fees. So users who are not in the mood for that sort of thing might prefer to use one of the out of the box options provided by both big commerce and Shopify. In the case of Shopify This means using either Pay-Pal or its Strype powered Shopify payment option with big commerce. This means using Pay-Pal stripe or square as I mentioned in the previous chapter about the matter of price volution pricing is similar to shop 5 with options ranging from $15 to $135 per month. But Shopify gets the edge mainly because of the fact that Shopify has a more inclusive feature set across respective price points which includes having unlimited products. The starter price is also slightly lower and they do not charge bandwidth overage fees even though the illusion offers merchants a respectable number of themes to choose from. They're generally a notch below Shopify in terms of front usage page flow and overall design. You will find a file editor to access raw code in volution and Shopify But overall allusions back and admen is less flexible and intuitive compared to Shopify integrating with more than 70 pt. gateways including all the major players Shopify works with a wide variety of processors. To top things off their in-house processor Shopify payment was launched in August of 2013 volution integrates with several domestic and international gateways which aren't compatible with quite as many processors as Shopify volution merchant service charges 2.1 5 percent per transaction and a $3 and forty one cent per month PCI compliance fee on top of that. You will also need to purchase your own SSL certificate which will cost a minimum of eighty nine dollars per year for volution certificate if you want one from a more established and trusted site. You'll have to pay extra.