Introduction to Cognitive Biases

Alireza Etemadi | Marketing Strategy Expert |
A free video tutorial from Alireza Etemadi | Marketing Strategy Expert |
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Lecture description

Introduction to cognitive biases:

Welcome to the introduction of cognitive biases which during this lecture we will learn more about what are these 21 principles of marketing, who made them and a general concept about them.

During this lecture we will answer some common questions about cognitive biases of marketing, so let's get started.

Social & Digital Marketing - Cognitive biases
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Digital Marketing Strategy, increase sale, customers & attention by using 21 persuasion & marketing cognitive biases

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English [Auto] Will come to Introduction to cognitive biases in this part in this lesson we are going to talk more about what our cognitive biases were we can use them how we can use them and who have developed these biases. A general idea a general picture about cognitive biases. All right so let's begin. The first question that we have here is what are these cognitive biases cognitive biases or the psychology of human misjudgment and the effect on the subconscious mind not the conscious mind about this part. We're going to talk more at the end of this lesson. But for now you should just know that these biases are some techniques some principles that you can use to affect and convince people. All right. So the next question is that who developed these cognitive biases over the past couple of decades. There were psychology experts marketing experts that they worked hard to develop these cognitive biases and for example one of them was Dr Robert Cialdini Dr Robert Cialdini is very knowledgeable in this topic and he has several great books about again this topic. One of them is influence and the other one is persuasion. If you are a reader take these books there are amazing. I strongly recommend them and the list that we are going to talk about in these section the list of the cognitive biases is written by the self-made billionaire Charlie Munger. For those of you who don't know who is Charlie Munger Let's take a look at him. I'm sorry. Char Lee mongerer right. So does it Charlie Munger. He's a self-made billionaire. He is 93 years old. His net worth is one point five billion dollar right. Have several great books for example the poor Charlie's almanac is one of the books that he brought does this list there. Right. So if you are wondering if you want to read about this cognitive biases from Charlie Munger as do you can buy this book here. Poor Charlie's Almanac. It's it's a really amazing book. I read a couple of sometimes back. Anyway so along the way we are going to meet a lot of successful people along the way on this course. All right. And we're going to take a look at who they are. To learn more about them and I want you to do this yourself to become good at this too searching about successful people to learning more about them because you can learn a lot of great amazing things about these people about how they become successful in a very short time. All right. So take your time as we go along search about these people. You can come today Wikipedia or read more about them read about their life. It doesn't take much time but the result will be amazing. All right. So let's go back to our slides right. The next question is that what can you do with this cognitive biases. You can use these biases to convince people to buy from you in your meeting marketing commercials Lipsyte social media and any other places basically anywhere that you want to ask people Do you want to ask someone to do something for you. You can use these biases to push them forward toward that goal. Right. Any important tip here is that I'm not saying that if you use cognitive biases 100 percent they will convince your target. But if you use these biases it will help. It will push them toward what you want them to do. It's not 100 percent but it will increase the chance a lot and a lot more it. It should be obvious if you use them if you try them you will see the results yourself. So anywhere for example if you want to ask people to follow you to subscribe you you can use these biases if you want to ask people to share your posts or be more interactive in your posts. You can use them if you for example Finally idea and maybe you want people to buy your product. You can use these By says they are really helpful. And the effect will be amazing. All right. So there is good news here and that is more than 95 percent of the people have absolutely no idea what the hell is cognitive biases. Now does this number 95 percent is not something calculated. It's from my own experience about the people that I have seen in different businesses in different markets over the past several years. So this is not a calculator number but more or less it is correct. All right. So 95 percent of the people have no idea of what is cognitive bias is. Some of the people if you look out I feel after you learn these biases if you look out for the successful people some of the successful people after a successful salesman they are using cognitive biases without knowing it. They learn these biases some often one or two maybe not more by experience or someone told them or right or they tried it and they say OK it is working much better so I'm going to say it this way I'm going to ask my customers this way it will have more effect. Right. This is a really good news because if you learn these biases you will be a lot more ahead of your competitors and you can make a huge change in your own market. All right. So the other thing is that these biases will work on anyone. All right it doesn't mean that if you know the biases it will not work on you. It happened for me a lot that I know this bias was very good and I went somewhere I wanted to buy something that says Mandar was using cognitive biases on me again. Maybe he didn't know these biases but he was he learned them by experience. Anyway he was using these biases on me. I knew that much cognitive by says he's using on me and very he wanted he wanted to push me. But anyway it works on me too. And a great example about this part is Warren Buffett. Warren Buffett is a very successful guy. Again for those of you who don't know who is Warren Buffett Let's take a look at him Warren Buffett. This is long Buffett. He is a partner with Charlie Munger and most of their businesses. He's a self-made billionaire. His net worth is 76 77 billion dollar almost. And he has a great book named Snowball. If you again are a reader. Snowball is a very great book. Take it. It's interesting. Anyway Warren Buffett is a very knowledgeable guy. He has a lot of experience in these topics. All right. He's a great salesman a great salesman and great investor right. The thing is that he know all about these cognitive biases and he himself says that. I hate to go to auctions. Why. Because if you go there people are using a lot of cognitive biases. At the same time and they will convince you to buy things that you don't need. He also had to go to buy a car for himself because again in a car dealership people use these cognitive biases a lot. So basically if these cognitive biases is working on someone like Warren Buffett it will war on anyone. All right. So don't worry about that. OK. If someone know these biases will it work on them or not it will work on them. Don't worry so and I forgot this before at the beginning of the lesson we said that these biases are affecting the subconscious mind not the conscious mind. The reason is here that we said it will work on anybody because the cognitive biases effect on the subconscious mind of your customer of your lesson there. And that's why they don't have any control over it. If these biases are affecting the conscious mind if they knew about the cognitive body says they can handle it they would understand that the key is going to have biases I'm not going to fall into this bias and I'm not going to buy this product or any way. But then to day effect on the subconscious mind it will not be controllable. All right. So people even though if they know it they will be these biases will be effective on them. All right. So that's the reason that it will work on anyone. So that was all about the introduction to cognitive biases. And the next lesson we are going to start to learn about at least and the least of the cognitive biases that we will pick up. One of them will get started. So let's be.