A Brief Introduction To SEO

Brad Merrill
A free video tutorial from Brad Merrill
Entrepreneur, Journalist, & Bestselling Instructor
4.5 instructor rating • 8 courses • 83,682 students

Learn more from the full course

Blogging Masterclass: How To Build A Successful Blog In 2021

Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization

03:25:15 of on-demand video • Updated April 2021

  • Build a successful blog from scratch, or take your existing blog to the next level
  • Develop the mindset of a successful blogger
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Develop a system to plan new content, and never run out of ideas again
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of blog content
  • Generate an endless stream of fresh content by repurposing what you've already created
  • Optimize your website for search engines to drive a consistent stream of free traffic
  • Get your content in front of people using a variety of free promotion strategies
  • Grow an email list that allows you to generate traffic and revenue on demand
  • Build a profitable business around your content and turn your blog into a revenue-generating asset
English [Auto] In this section we're going to cover a topic that's essential to understand if you want to be able to drive a consistent stream of free traffic to your Web site every single day. And that is MCO which is shorthand for search engine optimization. Most Web sites rely on search engines like Google as a primary driver of traffic and as I'm sure you know from firsthand experience if not as a publisher than as a user. The difference between appearing on page one and page two can mean a difference between hundreds of thousands or even millions of impressions page views and potential leads in sales. And it's even competitive on page one. A study by Utica found that the number one result on Google gets a whopping thirty two point five percent of the traffic with the second result getting seventeen point six percent and it just declines from there. When you get down to the tenth result you're only looking at two point four percent of the traffic for that particular search term. So it's easy to see why search engine optimization or FCO is such a hot topic. If you want to maximize your exposure in the search results you need to make sure your site is following all the best practices that Google and other search engines have come to expect. Now whenever I talk about MCO I like to preface my advice with the fact that there are a ton of shady SEO tactics out there but I'm not a fan of those and we're not going to cover them in this course. You see my philosophy not just in SFO but in all of marketing is one of long term value. I think you'll gain a lot more by playing the long game and focusing on the quality of your content than by employing spammy short term tactics that may come back to haunt you in the future. Let me give you an example. Years ago sleazy marketers realized they could get a lot of back links which are kind of the currency of MCO by going to thousands of random blogs and leaving incoherent comments with links back to their sites that actually worked for a while. But eventually Google got wise and penalized all of them. Well at the time I was the editor of a popular tech blog that had been absolutely ravaged by these spammy comments and I started getting emails from companies begging me even offering money in some cases to remove the spammy comments. Their old FCO agency had left on their behalf because those links were now negatively impacting their search rankings. Please don't make that mistake SFO is a long term game. You can get plenty of back links by earning them over time and doing other kinds of legitimate promotion. If you feel the need to game the system your content probably isn't good enough so you should focus on fixing that first. What we are going to cover in this section is on site SEO that is optimizing your site's code and content to maximize your visibility on Google and other search engines. There are a wide variety of factors that influence your search rankings and you can't control all of them but it's important to optimize the things you can control to put yourself in a position to succeed. That's what this section of the Course is about.