Facebook groups vs personal pages vs business pages

Alex Genadinik
A free video tutorial from Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4 instructor rating • 123 courses • 328,652 students

Lecture description

In this part of our social media marketing online course I talk about whether you should promote your business with Facebook groups, Facebook business pages, or Facebook fan pages. Since more people are not celebrities, the fan pages are more or less not an option, and the choice is between a business page and a group. If you want to build engagement and interaction, a group is much better. If you want to attract new people to your business, a Facebook business page is the right option. But keep in mind that business pages have the least engagement so you will have a hard time reaching the people who liked your page unless you pay Facebook to give you that extra boost.

Learn more from the full course

Advanced Social Media Marketing For Long-Term Success - 2021

Advanced and professional social media marketing strategies to reach 1,000,000+ people and build a loyal following

06:18:34 of on-demand video • Updated April 2021

  • Learn intermediate and advanced social media marketing strategies
  • Create an effective social media marketing strategy
  • Many ways to promote your business using social media marketing
  • Promote your business on Facebook
  • Promote your business on Twitter
  • Promote your business on Quora
  • Promote your business on YouTube
  • Combine SEO and social media for double the effect
  • Learn about the power of building your own large social media marketing channels
  • Get personal help from the instructor if you have specific questions
  • Learn how to increase social sharing of your product
  • Save money because you won't have to hire marketing consultants or agencies
  • Learn how to brand yourself using social media
English [Auto] There are many different marketing strategies available on Facebook, on the one hand, that's fantastic, on the other hand, it causes confusion. So in this video, I want to explain which strategy applies to which case. There's a lot of confusion like, well, first of all, there's a personal page. What do you do with that? The personal page is really optional because many people don't feel comfortable promoting things to their friends. Like, I don't I don't post any business things to my friends because I just don't want to mix personal and business relationships. But if you're open to that, we will be covering that that's available to everybody. And people are generally familiar with their personal pages on Facebook, but the confusion begins after that. Well, there is Facebook pages and groups. What's the differences? On the Facebook page? You can run ads on a Facebook group. You cannot run ads. So if you plan to run ads, if you're planning to sell things, if you're planning to provide customer support, a page is great for that. Or if you don't want to spend too much time on Facebook, but you want to have a Facebook presence, like a social media presence, for example, when potential customers research you, you want them to see that you're active on Facebook and you have an account. You may not want to overinvest in terms of money and time into Facebook, but certainly you want to have the basic branding. A Facebook page is great for that because you can run some ads to your posts and get a little bit of engagement to your posts so that it looks like it's really alive without putting too much work into it. And later in the course, I'll be showing you how to set up your page and how to make it engaging and how to run ads from it and all that. The problem with Facebook pages is that Facebook limits the amount of organic, meaning free engagement. For example, when you make a post on your own Facebook page, Facebook does not show your post to everyone. It really limits free engagement. They want you to pay for ads, even to reach people who've already liked your page. If you want engagement and the community, then you need a Facebook group. If you want discussions, if you want branding. But a different kind of branding, branding in terms of being interactive and engaging with your clients. And also if you want sales. But again, different kinds of sales, you can run ads. So the sales will have to come from building super fans, from interacting, from engagement, from having them build affinity towards your brand. So if you want engagement and community, the group is for you. But keep in mind, groups can be difficult to promote because, again, you can't run ads to them. So you have to have a way to populate the group with. Many people will be talking about that later in the course. Then there's the question. Well, on day one, let's say you start your Facebook page or Facebook group, you have one or a few people in those pages or groups what to do so you can build groups or pages or use existing groups or pages. I'll be showing you how to use existing groups or pages in the short term. Like on day one. You may not have a big following, but there are plenty of groups or pages in your niche who have thousands or tens of thousands of people in them. And you can leverage those audiences relatively quickly if you are savvy and if you know how to approach the moderators of those groups or how to behave appropriately in those groups to get some promotion. The problem with existing groups or pages is that you don't own them, no matter how savvy you might be. You don't have the flexibility that you would if you own your own pages or groups. So long term it's better to build your own because what do most first time online marketers have in common? Almost no matter what business they have, they say something like, I'll promote my business on Facebook, Instagram, Facebook ads and have people richer. And that's just something obvious that people say. But this is not a unique strategy and it's extremely high level. So when you start doing this and just posting randomly, you run out of places to post in like five minutes. But what's next? So short term posting will be OK, but will also focus on long term engagement and do your Facebook marketing so that it grows exponentially long term.