How to use TripAdvisor to grow your hotel & travel business

Step by Step guide on How we used TripAdvisor to generate eight digit business for hotels, resorts & tour operators
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  • Lectures 47
  • Contents Video: 2.5 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

JOIN 600+ SUCCESSFUL STUDENTS, AND LEARN THE FASTEST WAY TO GROW YOUR TRAVEL BUSINESS WITH TRIP ADVISOR !!

**2016 VERSION UPDATED** THIS COURSE IS FULLY UP TO DATE WITH LATEST UPDATES FROM TRIPADVISOR & FOLLOWS ALL TRIPADVISOR GUIDELINES !!

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The hotels, resorts and tour operators we help are officially in Top#3 in TripAdvisor is destinations with more than 100+ listings .

Some of them are doing a 35 million Annual business this year and their annual revenue was around 10 million in the previous year before they started concentrating on TripAdvisor

4+ hours of content and 53+ High Quality lectures based on 100% practical experience in helping big resorts and small bed and breakfasts as well as tour operators and travel agents in TripAdvisor .

This course is for hotels , tour operators, travel agents , attractions , restaurants , airbnb hosts , resorts and bed and breakfasts and anyone who is in hospitality or tourism industry

Join in!

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How to use TripAdvisor to grow your travel business is a step by step guide on how I used TripAdvisor to grow and market the businesses of hotels , tour operators, resorts and bed and breakfasts as well as other hospitality businesses.

With over 10 years of digital marketing experience in the hospitality industry, we have tried out all sorts of marketing and realized through experience that TripAdvisor is the largest travel marketing channel for any hospitality business . We focused on training and streamlining our efforts to improve our client's customer service, guest experience and social presence by using TripAdvsior and through this course we wanted to share those successful tips with hotels , tour operators, travel agents , attractions , restaurants , airbnb hosts , resorts and bed and breakfasts as well as other hospitality businesses from any part of the world.

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The course is taught through practical examples by showcasing the best practices followed by hotels , tour operators, travel agents , attractions , restaurants , airbnb hosts , resorts and bed and breakfasts from different parts of the world. At the end of this course all students should be able to

  • Use TripAdvisor to grow & market travel/ hospitality business
  • Understand why TripAdvisor is the most important element in modern Travel Marketing
  • Understand ZMOT or Zero Moment of Truth in Travel Marketing
  • Develop deep understanding about TripAdvisor Guidelines
  • Getting more reviews that will rank your business high in TripAdvisor
  • Learn about submitting your travel business to TripAdvisor
  • Learn to use Management Center
  • Learn to respond to negative and positive reviews on TripAdvisor
  • Learn about Paid and FREE TripAdvisor Marketing Tools
  • Learn about using TripAdvisor Forums to win more guests
  • Learn about TripAdvisor best practices


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Some common questions:

Can anyone do this?

Yes, absolutely anyone can run a travel business or a tourism business. With my course I'll show hotels , tour operators, travel agents , attractions , restaurants , airbnb hosts , resorts and bed and breakfasts exactly how you can be successful in attracting more customers using TripAdvisor.

What if I don't have a TripAdvisor Listing ?

If you have a hospitality or a tourism business but does not have a TripAdvisor listing we will share with you on how you can get yourself listed and how you can get higher ranks in TripAdvisor after you get listed

What if I Have a TripAdvisor Listing with lot of negative reviews?

No Worries ! You can go through our course and tr to convert the negatives to positives

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TripAdvisor was a huge driver for my businesses and the businesses that we consult with and I want it to be the same for you. We've studied the features launched by TripAdvisor every year and have seen how their products have evolved, and have collaborated with hotels , tour operators, travel agents , attractions , restaurants , airbnb hosts , resorts and bed and breakfasts to bring this course together. In this course you'll get everything you need to skip the painful learning process of starting your listing and using it drive as many inquiries as possible .


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If you follow our advice, we guarantee you will be successful with your TripAdvisor Listing. If you're struggling we are always here 7 days a week to answer your questions personally.

Thanks

Team WhiteDotDigital

What are the requirements?

  • A Travel Business or plans to start a travel business
  • A Website is preferred
  • Internet Savvy

What am I going to get from this course?

  • Understand why TripAdvisor is the most important element in modern Travel Marketing
  • Understand ZMOT or Zero Moment of Truth in Travel Marketing
  • Develop deep understanding about TripAdvisor Guidelines
  • Learn about submitting your travel business to TripAdvisor
  • Learn about using TripAdvisor Forums to win more guests​
  • How to respond to negative reviews on TripAdvisor
  • Best practices for Implementing TripAdvisor marketing tools in your website
  • Getting more reviews that will rank your business high in TripAdvisor
  • Learn to use TripAdvisor Management Center
  • Learn to respond to negative and positive reviews on TripAdvisor
  • Learn about Paid and FREE TripAdvisor Marketing Tools
  • Learn about TripAdvisor best practices

What is the target audience?

  • Owners of Hotels and bed and breakfasts
  • Travel Agents
  • Tour Operators
  • Online marketing teams of Small Hotels, Travel Agents & Tour Operators
  • Anyone in hospitality industry
  • Anyone in digital marketing industry

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What you will learn from the course?
00:57

This lecture gives an overview of thecourse , introduction to TripAdvisor, course Requirements and What you are going to get from the course

01:55

This lecture gives an overview of target audience , what to expect and what not to expect and proof on the TripAdvisor impact on travel busines

Section 2: Before we get stared
03:05

This lecture gives an overview of the course , introduction to TripAdvisor, course Requirements and What you are going to get from the course. Some handy tips that cane be done with least effort as well as using TripAdvisor for online reputation

04:34

Introduction to TripAdvisor and why it is important for modern travel marketing

05:43

Traffic Proof for TripAdvisor Efforts for one of our clients

01:53

What not to expect from this course on TripAdvisor

01:24

Self Assessment on the state of your travel business currently and the understanding on travel marketing

Section 3: Understanding the new age travel customer
04:03

An Overview of Traditional Travel Booking Process offline which was used by customers before Internet

03:42

An Overview of ZMOT or Zero Moment of Truth in Travel in the planning stage of a Travel Booking

1 question

Searching in Google for a Holiday destination

Searching in Mobile Play Store for an Application

Waiter Serving food at the restaurant table

Section 4: Tripadvisor- An Introduction
05:29

TripAdvisor overview and how TripAdvisor has evolved over the years and why it is known as the most reliable travel wesbite in the world

05:23

Details on TripAdvisor Guidelines for various TripAdvisor products like reviews , forums , question and answer etc . This section will help hospitality business to understand the importance of TripAdvisor guidelines and the need to follow them

Section 5: Business Listing on TripAdvisor
03:59

How to list your travel business on TripAdvisor ?. What all are the types of businesses that can be listed on TripAdvisor and what are the guidelines you should follow

TripAdvisor Action Plan 1- Set up an account with all details
Article
04:35

TripAdvisor Management Center . What to use and which all are the features that are useful for businesses like hotels , tour operators , resorts etc

04:37

Emails is one of the Most powerful channels to drive traffic to TripAdvisor and booking to your business. How TripAdvisor is using emails as a channel to power your bookings and recommendations

Section 6: TripAdvisor Reviews which can make or break your travel businsess
07:53

TripAdvisor is the worlds largest travel review website . This section provides and introduction to TripAdvisor reviews and the guidelines that you should follow as a business for getting more TripAdvisor Reviews

11:12

TripAdvisor can have both positive and negative reviews and you need to reply to Positive reviews on TripAdvisor as well. This section provides an overview on responding to positive TripAdvisor Reviews

08:09

Negative reviews is one of the reasons because of which many hotels are circumspect about TripAdvisor. There are ways by which you can respond to negative reviews on TripAdvisor as well. This section provides an overview on responding to negative TripAdvisor Reviews

02:22

Some of the review in TripAdvsior may appear positive but will have negative comments as well and this section gves an overview of responding to Positive TripAdvisor Reviews with negative comments .

TripAdvisor Action Plan 2- Respond to Reviews
Article
02:50

TripAdvisor has provided the businesses with tools to get more reviews and this section provides an overview of using those tools to get more reviews

05:06

How to identify the fake reviews on TripAdvisor and what are the ways in which you can protect your business against fake reviews.

05:34

TripAdvisor has strict guidelines around reviews and any hospitality business cannot provide incentives for any reviews. This lecture will help you to get more TripAdvisor reviews while following TripAdvisor Guidelines

03:26

TripAdvisor has tools like Review Express and Review Widgets which can be used to collect more reviews for your business. This lecture will take you through an overview of the tools

Section 7: What to do when you don’t have a business listing on TripAdvisor
02:43

When you dont have a business listing of your business you can still use TripAdvisor forums to build your credibility and get more visibility in forums . Honest and Transparent answers will help you to convert lookers to bookers of your business.

TripAdvisor Action Plan 3- Respond to Forum Questions
Article
04:38

Are you seeking more guests for your hotel or customers for your tourism-related business? . Using forums in the right way to build your reputation can help you to build your business and this lecture provides ways to do that

03:25

Influencers are people with a higher number of posts who has already done the handwork to build credibility in the forum . You can build relationships with them and try to get more guests for your business

04:28

You can submit useful traveller tips and try to build credibility on forums and that can help you to convert lookers to bookers.

02:42

You can reply to TripAdvisor forum posts that are already indexed in Google and that may help you to get more guests as well

Section 8: Using Paid TripAdvisor Tools
03:20

Business Listings is a premium listing service on TripAdvisor which works to increase your property's exposure in front of our 315+ million unique monthly users.our direct contact information will automatically appear on your profile page and on your TripAdvisor page for mobile devices - enabling travellers at home, at work, or on the go to reach you directly with a single click.

01:31

TripConnect is an instant way of booking hotels that is giving travelers a seamless way to research and immediately book on the world's largest travel site.Only Partners offering instant booking will be Premium Certified - and enjoy the benefits of active tradeshow and online promotion from TripAdvisor

Section 9: TripAdvisor Best Practices that can increase your guests and grow your business
05:45

Some handy tips to ensure that your tourism related business has a high ranking on TripAdvisor

02:15

TripAdvisor Insights can be the essential hospitality marketing resource and covers marketing tips about Business Listings , TripConnect™ Instant Booking , TripAdvisor Best Practices, Review Express, TripBarometer, Success Stories & TripAdvisor for Restaurants

02:41

Competitors Reviews can be a good learning resource for you to understand their strength and your weaknesses and you can use those reviews to grow your business

03:11

Making an online booking is a primarily visual experience so high resolution images are a must. Use high-resolution, optimized images to encourage travelers to spend more time on your listing.

04:03

TripWOW is a free tool from TripAdvisor using which you can create awesome slideshows. This lecture shows the use of TripWOW and sample slideshow.

02:31

TripAdvisor can become an excellent content marketing resource if you manage to use the forums as the source of content for writing your company blog posts and this lecture explains on how the tripadvisor forums can become a great resource for content marketers .

01:57

TripAdvisor only allows you to have an active announcement for 30 days, then you have to update it with new dates.Announcements Feature allows you to share updates to the millions of TripAdvisor users around the world about the new developments in your property.

01:46

TripAdvisor Question & Answers is a good way to answer the questions from prospective travelers and can help you to convert more guests from yout tripadvisor page.

02:09

Conversion rates from videos is very much higher than photos. Use videos in TripAdvisor to showcase you business features that you think would wow travelers through videos .

01:44

TripAdvisor Instant Bookings send your travelers directly to the website and it makes is easy to upsell higher priced rooms and generate higher revenues from guests using your reviews

01:23

TripAdvisor Certificate of Excellence is awarded to properties that consistently achieve outstanding traveler reviews on TripAdvisor. If you have won a TripAdvisor Certificate of Excellence Award, you can use it to gain competitive advantage

02:39

Submit your property in maximum categories to get visibility across platform

Section 10: Conclusion - How To Tie It All Together And Make It All Work For Your Business
01:51

A Short Video from TripAdvisor that showcases some of the TripAdvisor Recommended Practices to get more guests

1 page

We have prepared a checklist that can help you get more out of TripAdvisor presence. Please download it and use it for FREE

01:51

Closing Thoughts on How to tie it all together and make it work for you.

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Instructor Biography

WhiteDot Digital, Digital Marketing Experts for Travel Companies

We love , travel businesses at WhiteDotDigital

We have worked with some of the most successful travel businesses in India who are generating eight figure turnover with a staff of 4-5 employees.

We have helped them manage online reputation, tripadvisor accounts , content marketing , Search Engine Optimisation , Search Enginer Marketing and other forms of Inbound Marketing and have come out in flying colours as marketing experts in travel industry in few of the most competitive travel markets in India.

WhiteDotDigital is a Digital Marketing Company that works with Travel Companies, hotels, resorts, tour operators, travel agencies and motels

We think that quality matters in digital marketing and we love to take care of all our client engagements to the smallest detail, to create something refined, modern, delightful, distinctive and pleasant.

TripAdvisor is the largest online travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 190 million reviews and opinions covering more than 4 million accommodation, restaurants and attractions which operates in 42 countries worldwide, including China. There are lot of services that are being offered for travel companies like S E O , using face book , twitter, pinterest and social media and so on . However there are very service providers who guide Travel Companies on using TripAdvisor the right way and we try to address this gap while working with travel companies all over the world.


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