Transform Your Idea Into A Profitable Business: Part 2

How to Promote and Protect Your Business; make your marketing stand out from the crowd; protect your business from theft
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  • Lectures 15
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Is there anything more frustrating than having a great product or service that no one is buying?

How you find and keep customers is NOT about yelling ‘buy me now – special price!’

Most entrepreneurs are not selling the way customers want to buy.

This course will give you the competitive edge you need.

In this course you will learn about:

  • Why customers buy (or not)
  • How to make your marketing messages stand out in a noisy and crowded marketplace
  • What is the no. 1 reason which will turn your prospects into customers (and it’s not about the price)
  • How to build long-term customer loyalty
  • How to harness the power of social media promotions
  • The power of a brand and how to create and grow it to stand out from the crowd
  • The 5 steps you must take to protect your brand and products

At the end of this course you will be able to:

  • Create marketing campaigns that hit your target market with laser precision
  • Take the essential actions to build your brand and reputation
  • Have confidence that you know how to build long-term customer loyalty
  • Optimize your time and money spent on marketing campaigns

This 2-hour course is packed full of ideas and each lecture has practical exercises to build your business promotional activities from Day 1.

What are the requirements?

  • I recommend that students take first Part 1 of this course (Transform Your Idea Into a Profitable Business: Part 1: Create the Building Blocks of Your Business) as it contains essential knowledge which you will need to make the most of this Part 2 course

What am I going to get from this course?

  • Create marketing campaigns that hit your target market with laser precision
  • Take the essential actions to build your brand and reputation
  • Have confidence that you know how to build long-term customer loyalty
  • Optimize your time and money spent on marketing campaigns

Who is the target audience?

  • This course is only for students who are serious about building their business and who are prepared to invest time and effort in building their brand and marketing campaigns

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



You will understand how the course is structured and what you will gain from it.


You'll learn the psychology of what makes people buy (or not) so that you can ensure your marketing campaigns will hit the mark.


In a crowded marketplace it's hard to be heard. With these tips you'll be able to make yourself and your message distinctive, helping to build your brand and reputation as the go-to expert in your niche.


Don't spread yourself too thin. You will be able to choose with confidence which promotional channels to focus on, to make the most of your time, energy and budget.


It's east to spend a lot of time and money on promotions without a clear return. In this lecture you will learn how to measure success in your marketing activities and how to get a good return on your investment of time, effort and money.


If you want a successful business you need to develop a brand and reputation. This lecture gives you easy tips to achieve a distinctive authentic brand, including some great examples in the resources section.

Brand Protection: How to Avoid Theft of Your Business Brand

You'll learn some simple steps you can take to protect the valuable product idea you have created from being copied by your competitors.


You'll be able to pull together all the key learning points from each lecture, review your practice exercises and build your marketing action plan. Once you have completed your action plan you can send it to me for feedback.

2 pages

You can't start marketing until you really know your Ideal Client!

5 pages

Useful tips about a range of features and benefits you can adapt to your own business.

Non-Disclosure Agreement Template
3 pages
Website builders
1 page
Something Different: Examples of Great Business Marketing Messages
3 pages
Intellectual Property Protection: useful website links
1 page

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Instructor Biography

Christine Baker, Udemy instructor for entrepreneurs

Business psychologist, mentor, serial entrepreneur and author, Christine has helped business owners for over 20 years to change their thinking to transform their business and their quality of life.

She is the co-Founder and co-Partner in DEW (Developing Entrepreneurial Winners) Ltd, which helps entrepreneurs throughout the world to grow a 'bigger mind' and thicker skin to achieve business success. DEW works with start-ups and also existing small businesses looking to scale up their operations.

In addition to helping entrepreneurs through the Udemy platform, Christine also runs workshops and coaching sessions in partnership with leading business schools in the UK.

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