Is there anything more frustrating than having a great product or service that no one is buying?
How you find and keep customers is NOT about yelling ‘buy me now – special price!’
Most entrepreneurs are not selling the way customers want to buy.
This course will give you the competitive edge you need.
In this course you will learn about:
At the end of this course you will be able to:
This 2-hour course is packed full of ideas and each lecture has practical exercises to build your business promotional activities from Day 1.
You'll learn the psychology of what makes people buy (or not) so that you can ensure your marketing campaigns will hit the mark.
In a crowded marketplace it's hard to be heard. With these tips you'll be able to make yourself and your message distinctive, helping to build your brand and reputation as the go-to expert in your niche.
Don't spread yourself too thin. You will be able to choose with confidence which promotional channels to focus on, to make the most of your time, energy and budget.
It's east to spend a lot of time and money on promotions without a clear return. In this lecture you will learn how to measure success in your marketing activities and how to get a good return on your investment of time, effort and money.
If you want a successful business you need to develop a brand and reputation. This lecture gives you easy tips to achieve a distinctive authentic brand, including some great examples in the resources section.
You'll learn some simple steps you can take to protect the valuable product idea you have created from being copied by your competitors.
You'll be able to pull together all the key learning points from each lecture, review your practice exercises and build your marketing action plan. Once you have completed your action plan you can send it to me for feedback.
You can't start marketing until you really know your Ideal Client!
Useful tips about a range of features and benefits you can adapt to your own business.
Business psychologist, mentor, serial entrepreneur and author, Christine has helped business owners for over 20 years to change their thinking to transform their business and their quality of life.
Christine is the co-Founder and Director of Strategic Nudge Ltd (developing people and organizations through virtual games-based business simulations) and Managing Director of Requisite Development Leadership Coaching Ltd (training senior executives to master higher levels of complexity by expanding their thinking capabilities).