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Most trade show books, seminars and consultants tell you how to pick the show, set up a booth and get everyone organized. Trade Show Samurai, however, teaches you what to do in the booth to turbo-boost your success. Using the Four Core Arts of the Trade Show Samurai; including engagement, intrigue, inquiry and disengagement, your company will capture more leads than you ever thought possible. Achieving a 1000% increase in lead capture is not unusual. This seminar is well-suited for anyone who exhibits at trade shows. Often attended by beginners, it is also a huge eye-opener for seasoned professionals. Based on the book, Trade Show Samurai, by Mike Moyer.
Includes a free Lead Card Template and a free copy of the Trade Show Samurai book.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Pre-Show Marketing|
Class Introduction and the Virtual ReferralPreview
|Section 2: Capture the Lead: the Four Core Arts|
The Art of EngagementPreview
The Art of Intrigue
A lead card is the single most valuable weapon in the Trade Show Samurai's arsenal. If you learn nothing else from the course please learn this! This Word version of a generic lead card can help get you started.
The Art of Disengagement: the Tao of Tchotchkes
|Section 3: Solidify Your Brand|
Sponsorships and Flags
|Section 4: Cultivate Your Prospects|
Download your free copy of Trade Show Samurai: the Four Core Arts.
Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company;Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; and College Peas, LLC which provides publications and consulting on a variety of topics including, college admissions, trade shows and job search. In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.
Mike teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business.
He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife and three kids.