Videography Courses

Videography is the craft of capturing video images to be used in electronic media and streaming media. Those images can be collected in different mediums: videotape, direct to disk recording, and solid-state drive storage. The term refers to the production of the images and the method of editing them in post-production. In the era of widespread user-friendly consumer products producing and editing videos, just about anyone with rudimentary digital skills can become a de facto videographer. The videographer will have a deeper understanding of elements like camera operation, lighting, and enhanced editing techniques at the professional level. Additionally, a professional videographer will know how to listen to a client’s needs and produce a piece that addresses the project’s requirements.

Videography can take on many shapes, including digital animation, slideshows, and imaging technology to incorporate into the final product. For example, explainers are often employed to explain large concepts like complex projects or corporate organizations. Related to this are tutorials, which use videography to describe how to use products or services more narrowly. Interviews are effective communications tools to transmit first-hand information to audiences. Vlogs are the video equivalent of blogs and are incredibly popular modes of expression, often employed in social media to promote products and services. Live video streaming is hugely important for running professional corporate meetings and broadcasting events such as concerts. Aside from traditional camera videography, tools such as drone videos and 360-degree footage are becoming more popular.

The difference between videography and cinematography has evolved since the early days of videography. Originally, the two terms were often used interchangeably in video production. Nowadays, a cinematographer is more commonly the leader of a larger camera team, including everything from camera operators to camera assistants and specialized roles like digital imaging technicians. Videographers, by contrast, stick to video. They are often trained in direct visual messaging targeting (such as marketing efforts or instructional pieces). In contrast, a cinematographer may employ abstract imagery or symbolism for artistic expression. The videographer must fulfill a client’s mission of clearly transmitting essential information through the video medium, usually tailored for a relatively small target audience. Cinematographers generally work on larger projects driven by narrative storytelling for wider audiences.