Social Media Marketing Courses

Learn more about Social Media Marketing

Social media marketing courses teach how to utilize search engine optimization (SEO) strategy with content curation to form a well executed social media plan. Social media marketing involves applying a process across multiple platforms to reach your target audience and drive traffic to your profile. No modern marketing strategy is complete without a solid social media marketing plan.

Frequently asked questions
Social media marketing uses social media platforms to build brand awareness, connect with customers, and drive users to a website or landing page. These platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Quora, TikTok, and Snapchat. Depending on the platform, content can include text, images, an infographic, a video, a poll, a link, or a podcast. A brand's target audience will gravitate toward some platforms more than others. For example, most Snapchat users are 15- to 25-years old, while Facebook Users span a much wider age range. Also, some products and services lend themselves to specific platforms. For example, Art, jewelry, and clothing work well on Instagram and Pinterest. Other platforms like YouTube can add a face, voice, and personality to a brand. Social media marketing includes several platforms, content styles, and strategies.