Social media management is more than just posting for an organization’s social media profiles. It also consists of creating content for an organization, scheduling when to publish posts across all platforms, analyzing social media platforms’ performance (such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, TikTok, and YouTube), and consistently promoting content. A social media strategy is a crucial part of social media management since it ensures an organization meets its marketing goals.

A social media manager is one of the most sought-out positions today. As the physical world becomes more based in the digital world, a crucial part of an organization’s marketing is hiring a highly skilled social media manager to develop its social media strategy and grow its presence online. The job also entails engaging with a business’ audience, attracting and growing its customer base, and developing its voice across all social media platforms. A social media manager is a key asset to boosting business for an organization or a brand.

Social networks are the most well-known and commonly used social media platforms. These include Facebook, Twitter, and LinkedIn, and they are essential to an organization because they will enable you to forge deeper connections with your customers. Media sharing networks (such as Instagram, Pinterest, YouTube, and Vimeo) allow you to share different media types, which is a great way for an organization to share or curate engaging content. Microblogging sites (Twitter, Facebook) provide the opportunity to submit short written entries or links to other sites. Community blogging sites, such as Medium and Tumblr, allow for longer entries, which is an excellent way for your customers to read more about your brand. Finally, discussion networks, such as Quora and Reddit, let you conduct market research by seeing what your customers are saying about your organization, brand, products, or services.