Founded in 1999, Salesforce is a cloud-based customer relationship management platform (CRM) that allows a company’s marketing, sales, commerce, service, and IT teams to work as one, no matter their location. The company is a service as a software — which means it utilizes a cloud-computing software distribution model that hosts applications and makes them readily available online. Through this web-based application, organizations can effectively and easily streamline their sales and marketing operations. Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners, and potential customers while tracking customer behavior, marketing to customers, analyze spending performance, and implement sales strategies. In essence, Salesforce is a one-stop-shop for businesses to manage, maintain, and grow their customer base while also growing revenue streams.