Pricing Courses

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All Pricing courses

Pricing strategy shouldn’t be a guessing game. Analytics and data can all work together to help you price your services and products to sell. Whether you’re starting a new company, building the brand equity of an existing product, or needing to better understand buyer psychology, Udemy has a course for you.

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A great marketing and advertising strategy can all go to waste if a product isn’t priced to sell. Understanding both the intrinsic value of your product as well as the price your target audience is willing to pay for it is critical to staying competitive.

Frequently asked questions
Pricing is the process by which a business establishes the price of the products or services they sell. It means determining the product or service's real and perceived value and comparing that with its supply cost and competitors' prices. It is vital because it determines the profitability of the product or service. It also has a direct bearing on consumer acceptance and the future marketability of the product or service. The wrong price can trigger a series of events that can even lead to the failure of a company or organization. It affects the consumer perception of not just the product or service but also the organization behind it.