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Frequently asked questions
Pay-per-click advertising is an advertising model in which advertisers pay a fee to the platform or online resource displaying their advertising and drive visitors to their designated pages more quickly than waiting for it to happen organically. One of the key players in PPC Advertising is Google Adwords. PPC Advertising is a simple, straightforward model that must be used strategically to be profitable. It is the online equivalent of having a sign spinner outside of a store to attract attention and encourage people to visit the store rather than wait for them to walk in independently.