LinkedIn is an online professional network that allows you to network with other professionals and even perform job-related tasks with your team. Creating a professional profile on the platform allows you to share your unique professional story with peers, colleagues, and even future employers. You can use it to build your professional network, look for jobs, and participate in conversations. LinkedIn also makes it possible to organize events outside of its platform, join professional groups, write articles, post content like photos and videos, and more.

LinkedIn is important for job searching because it offers a unique way to connect with recruiters and network with other professionals. Unlike traditional job-hunting methods, you can attract recruiters who are searching for new talent by simply adding relevant keywords to your profile. LinkedIn also lets you see where your contacts work, making it easy to ask for a referral from someone the company trusts. If you don't know anyone who works at your dream company, you can introduce yourself to the job recruiter directly and build a good rapport and increase the chances of someone actually seeing your resume.

LinkedIn Marketing is LinkedIn’s solution for an all-in-one social media marketing tool. In one place, you can design ads, run entire social media campaigns, and control your marketing budget. It’s geared for those looking to strengthen their professional network or find new ways to reach out to customers. With a focus on targeted ads, you can set your audience based on demographics and even by their device. You can also use LinkedIn Marketing to set and track your goals, whether that’s generating leads, boosting site traffic, or building brand awareness.