Google Ads (Adwords) Courses

Learn more about Google Ads (Adwords)

Google Ads is an advertising program through Google that allows you to attract traffic to your site by placing advertisements online. Google Ads lets you determine where you want your advertisements to be displayed and is scalable, making the platform accessible for any budget. Through Google Ads and a good SEO marketing strategy, you can increase traffic to your website, improve sales, and build your brand awareness.

Frequently asked questions
Google Ads (formerly called Google Adwords) is a digital advertising platform where businesses can bid money on relevant keywords to display advertisements for their products and services on online channels. The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google’s Network. The platform assigns each ad a page position based on the bid's size combined with the advertisement’s quality (determined by Google’s Quality Score metric). The business then pays via a Cost Per Click (CPC) model for the number of clicks the ad receives. Within the Google Ads platform, businesses can view their online ads' metrics and performance, set goals for their advertising efforts, and set audience targeting parameters.