The Google Ads certification shows familiarity with the Google Ads platform. The Google Ads platform is the largest pay-per-click third-party advertising network. Anyone can upload a display ad and have it show up on millions of websites worldwide. But for these ads to be effective, they need to be designed by a marketer. A marketer must choose where these ads will get displayed, who they will get displayed to, and how they will look. The Google Ads certification will show that a marketer has a deep understanding of how the platform works and improve upon ads on the service as a marketer. This certification is an excellent entry-level certification.

Digital marketing, general marketing, and other marketing-adjacent careers will benefit from a Google Ads certification. If you work for an advertising agency or need to advertise your own business, a Google Ads certification can help. Google Ads certification shows that you understand the basics of pay-per-click advertising. It's valuable, particularly for those who are in the realm of digital marketing. Most digital marketers will use Google Ads in some capacity. For entry-level marketers, Google Ads certification can show that you're current on modern pay-per-click advertising standards. Because these advertising standards change very frequently, updated credentials can be invaluable.

Before you pursue a certification in Google Ads, you should have a basic understanding of the Google Ads platform, pay-per-click advertising, and programmatic advertising. These concepts will get weighed upon heavily throughout the certification process. You should know how to launch an ad, how to read advertising metrics, and how you would optimize and improve upon an ad given relevant metrics. Examine how a third-party advertising platform like Google Ads works, why it's valuable, and what the alternatives are. You should also know the basics of online advertising and its best practices. If you're not currently knowledgeable about Google Ads, you can attend a pre-certification course on Udemy, read the Google Ads tutorials and documents, or join a Google Ads community.