Learn more about Google Ads (AdWords) Certification
Frequently asked questions
The Google Ads certification shows familiarity with the Google Ads platform. The Google Ads platform is the largest pay-per-click third-party advertising network. Anyone can upload a display ad and have it show up on millions of websites worldwide. But for these ads to be effective, they need to be designed by a marketer. A marketer must choose where these ads will get displayed, who they will get displayed to, and how they will look. The Google Ads certification will show that a marketer has a deep understanding of how the platform works and improve upon ads on the service as a marketer. This certification is an excellent entry-level certification.