The most common type of marketing on Facebook is Facebook Ads. The format types of Facebook Ads include Link Click, Lead Generation, Collection, Canvas, Carousel (or Multi-Product), Slideshow, Image, and Video ads. Implementing these ads can drive traffic to your website or increase likes or engagement. Other types of marketing on Facebook includes sponsored stories, promoted posts, hosting giveaways and contests, and using social media marketing through your Facebook page. Knowing the types of marketing will aid you when planning Facebook marketing campaigns.

To succeed at Facebook marketing, you should strive to elevate your communication and writing skills. That way, you will successfully know how to put your ideas into words to captivate and engage your audience. Also, you should have impressive content curation skills to understand what to share (such as graphics, photos, and videos). Analytical skills will help you evaluate the performance of Facebook Ads. Finally, you should have excellent strategic skills — you must know what works and what does not to improve the performance of your content and page.

Yes, Facebook marketing can be profitable for many. To make more of an impact with your Facebook marketing, consider using custom audiences. Facebook custom audiences are refined lists of people who have expressed interests in your content and business. Using this type of targeting can help you minimize how much you spend on ads and maximize your ROI. You can create a custom audience based on website traffic or content engagement. Successfully research your customers to understand their wants, needs, desires, and values and target appropriate people to increase your Facebook marketing profitability.