Email Marketing Courses
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Frequently asked questions
Email marketing is a promotional strategy that sends tailored email messages to subscribers with the intent of accomplishing a specific company goal. Businesses use email marketing to promote products, generate sales, send company announcements, and connect with customers. Email marketing is a creative, technical, and strategic endeavor. The creative side involves writing and designing each email in alignment with brand standards and goals. Each email requires specific code to properly display and function across devices and email platforms on the technical end. Email marketing specialists also analyze the results of each campaign. These metrics are used to make strategic decisions regarding the direction of the campaign or overall email marketing strategy.