Digital marketing refers to all forms of marketing delivered through online channels such as social media platforms, email, websites, mobile apps, and search engines. Brands use digital marketing strategies to connect with their current and potential customers, promote their products and services, and build their public image online. The goals of digital marketing are to increase awareness of a brand, convert new customers, and build relationships with existing customers to encourage brand loyalty. To accomplish these goals, digital marketers leverage a wide variety of digital assets, such as images, videos, logos, icons, and written content (blog posts, e-books, guides, etc.) to communicate and interact with consumers online. Digital marketing encompasses both paid strategies, like digital advertising and social media advertising, and organic strategies like search engine optimization (SEO), content marketing, and email marketing.