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Learn more about Copywriting
Copywriting is the art of writing words that move readers to take a specific action. You’ll find these words in web content, social media ads and posts, marketing emails, newspapers, magazines, billboards, videos, radio, and TV. Want to write them? Train up on sales psychology, writing helpful expert copy, crafting compelling headlines, and so much more with a copywriting course.
Frequently asked questions
Copywriting is both a skill and a field of work. Copywriters craft the messages featured in advertisements, email newsletters, social media posts, product descriptions, and other marketing materials. Copywriters learn to tailor their messages to an organization's target audience and use the brand's voice. Effective copywriting grabs the reader's attention and communicates the offer, why they want it, and how they can get it. Copywriting is essential because successful marketing prompts people to take action. A stand-out headline and a compelling call-to-action will bring in more sales than plainly written copy. This means each marketing dollar brings more results, and fewer are wasted. Copywriting is the art and science of sales and marketing writing.
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