Content Writing Courses

Content writing is the craft of producing written copy for websites. Content writers create blog posts, online articles, product descriptions, buying guides, opinion pieces, and many other types of written works. Content writers typically work from a brief provided by a client, which outlines the information that should be included in the content and how the copy should be formatted. The writer researches the topic and writes the article, which is then published online by the client. Experienced content writers often move into editing, which can lead to positions like lead editor or managing editor for an online publication. Some content writers become content managers, whose job is to develop a content strategy for a client’s website.

Solid written communication skills are essential for content writing. A content writer must know the proper use of grammar, punctuation, spelling, and other writing conventions. Content writing is a specialized form of marketing communication that can help influence a reader to buy a product, sign up for a newsletter, or take another desired action. A practical knowledge of search engine optimization, or SEO, is essential for writing online content that ranks high on the search engine results page, or SERP. High-ranking content brings in more traffic to a website, which is the overarching goal of most online articles, product descriptions, and ad copy. Proficiency in a writing program like Microsoft Word or Google Docs is a must for content writers. If content writing is a career that interests you, Udemy has a wide range of online courses that can teach you what you need to know to write content that performs.

There's a high demand for content writers in marketing departments and content agencies everywhere. An online search for content writer jobs will yield many results, and writing experience greatly improves your chances of entering the field. Most content writing jobs require writing samples or a proficiency test. If you have little to no writing experience, a composition course is a great first step toward becoming a content writer. Composition courses teach you how to write engaging copy that provides value to the reader. If you're confident in your writing ability, a course in content writing can provide expanded skills and tools that will improve the effectiveness of your content and can lead to higher-paying writing jobs.