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Top 10 Mistakes Agents Make When Marketing Real Estate

Avoid the mistakes that most agents make when marketing their real estate businesses.
4.6 (7 ratings)
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85 students enrolled
Last updated 11/2014
$15 $20 25% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Real estate marketing has changed dramatically over the past few years, and agents who aren't keeping up with technology are finding it harder to generate leads to fuel their business. In this course, Michelle Fradella-Barfuss details what many real estate agents are missing in their marketing, and describes what they need to be doing to keep ahead of the competition.

Based on Michelle Fradella-Barfuss's book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", this course expands and teaches on the subject matter in the book (downloads from the book are included).

Here you will learn the common mistakes that real estate agents make, and what you should be doing to build a successful real estate business. You will get practical advise, and step-by-step processes to use in your marketing.

This is a video-based course, which takes on each mistake and shows you a clear direction to take to jump start your real estate career on the fast track to becoming a Top Producer in your market.

Who is the target audience?
  • Real Estate agents looking to take their business to the next level.
  • Not intended for agents who are not learning-based and willing to go the extra mile to get where they want to be in their business.
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What Will I Learn?
Know what works and what doesn't work when marketing for real estate
Avoid doing what all other real estate agents do that makes them all look the same.
Set up a real online presence (not just a fancy virtual brochure or a cookie-cutter broker site)
How to set up lead capture (the ones that people will actually fill out, and not the lame forms that most sites contain).
How to build rapport with prospects for them to get to know, like, and trust you, so YOU will be their agent of choice when the time is right.
How to drive traffic to your site.
How to use video in your real estate business.
How to build a following – to become the Maven of YOUR market.
View Curriculum
  • A general knowledge of real estate practices.
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 02:53:27
Common Mistakes in Marketing
11 Lectures 47:27

Doing What Everyone Else Does

Relying Solely on a Brokerage’s Template Website

In this lesson, we will discuss how to target your ideal client, and target audience.

Not Targeting Your Market

Why it's important to be able to connect with people who come to your website.

Failing to Build Relationships With Online Visitors

Why it's important to have "Call-to-Actions" in all of your advertising.

Not Having a Call-to-Action in Ads

Why using video can elevate your business and put you in the lime-light with your prospects.

Not Using Video

Why forgetting past clients can be the biggest mistake you can make in your real estate business.

Forgetting Past Clients

How Social Media and Mobile Media assist you in keeping connected, and ranking higher with your prospects.

Not Taking Advantage of Social Media And Mobile Marketing
2 Lectures 00:00
5 pages

Here is your downloadable copy of my book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business"

Book Download
121 pages

In order to assure your understanding of the course, I have included a quiz to reinforce what you have learned.

Final Quiz
10 questions
About the Instructor
4.6 Average rating
10 Reviews
95 Students
2 Courses
Author, Real Estate Marketing Coach, Broker

Michelle Fradella-Barfuss is a licensed Real Estate Broker. She was originally licensed in Louisiana in 1998, and has been a Top Producing Realtor since 1999. Michelle was the first agent in her market to harness the internet to market her business, which assisted in overcoming the challenges faced from the devastation of Hurricane Katrina.

In March of 2008, Michelle opened her own real estate company and has now transformed that company to focus on coaching real estate agents in systems and marketing. 

A perpetual learner, Michelle has always sought after new tools and techniques to use in her real estate business, and has harnessed internet marketing to put her above her competition. She now showcases that knowledge through training to teach brand new and seasoned agents alike on how to use today's technology to beat out the competition.

Developing a real estate business by leveraging the power of the internet is never easy for individuals who seek to explore this avenue in marketing. Michelle offers assistance with tools, strategies and steps to make things easier, even for brand new real estate professionals.

Michelle is the author of the book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", available on Amazon.

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