Top Copywriters’ Secrets Revealed: Creating the Headline
4.4 (19 ratings)
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Top Copywriters’ Secrets Revealed: Creating the Headline

Proven methods to increase your prospective customer engagement by up to 100%!
4.4 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,019 students enrolled
Created by Pete Mitchell
Last updated 10/2016
Price: $20
30-Day Money-Back Guarantee
  • 32 mins on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply proven methods used by the best, most highly paid copywriters to increase the effectiveness of their on- and offline advertising and drive reader engagement and sales.
  • Write new headline copy that has proven effective without the need for prior copywriting experience.
  • Start using an easy to use way of constantly improving on developing headline copy that works... No more facing that blank, empty page ever again!
  • Since a simple change in a headline has lead to improved results of over 653% for an ad, mastering this single skill will benefit the student more than anything else can or will.
View Curriculum
  • Just have an interest in marketing, what works, and what does not!

In this series of video lectures, Pete Mitchell shares proven strategies for developing headline copy that have been used by thousands of businesses of all sizes and generated over 6.5 billlion dollars in sales.  While everyone knows that "content is King," most don't realize that there is one huge hurdle standing between them and engaging vast numbers of new customers - the headline they use in their marketing efforts!  Pete not only whittles that hurdle down to size,  but enables you to vault over it - and your competition - to increase the results you can achieve from your marketing up to 100%.

You'll enjoy Pete's informal style as you view 30 minutes of insights he's presented in over 500 seminars across America,  To ensure you can easily learn the valuable strategies he describes, the information is broken into short, digestible sections accompanied by review material and quizes.  You'll  walk away with a lot more than just vague strategies and ideas, you'll be able to execute upon actionable tactics you can use immediately to generate more profit from your website, marketing materials, ads... 

While copywriters and aspiring copywriters alike will find the secrets of the trade Pete reveals mind-blowing, we guarantee that entrepreneurs, business owners and professionals will also never look at headlines they use the same again.  So if you're interested in discovering better, faster and more effective ways to market a business and grow profits, let's get started!

Who is the target audience?
  • If you need to attract more customers, clients and/or patients into you business, and you advertise (online or offline), then this will be the most important course you take on Udemy. However, if you are looking for cute, Madison Avenue type slogans to tout the great company you have, this course is NOT for you! This course is to help you get results not for dinner party slogans.
  • Please consider this course if you'd like to write better copy.
Compare to Other Copywriting Courses
Curriculum For This Course
4 Lectures 07:28

Pete describes how using his direct marketing techniques will avoid the need for cold calling, and the importance of headlines in your marketing effoerts.

Preview 01:47

The Secret Sauce!

0 Lectures 00:00
Test Your Understanding
4 questions
What are theThree Types of Headlines?
1 Lecture 03:01
Identifying the Good, the Bad & the Ugly!
1 Lecture 14:53
What to do with Unused Headlines
1 Lecture 00:55
What to do with Unused Headlines
Creating Your Own Headline!
1 Lecture 01:56
Writing Your Headline
3 Lectures 08:38
Copywriters' Greatest Secret 0 the Borrow and Execute File


More on Creating Your Borrow and Execute File
1 Lecture 00:42
About the Instructor
Pete Mitchell
4.4 Average rating
19 Reviews
1,019 Students
1 Course
Chief Marketing Mercenary

Pete Mitchell is a Master Growth and Marketing Strategist who is the recognized expert of Instant Results Advertising™. Pete’s powerful, proven strategies have been used by businesses of all sizes to dramatically and instantly improve their advertising results.

Pete leads a group of entrepreneurs, business owners, Realtors® and professionals who want to discover better, more efficient ways to market their business and grow their profits, fast. Pete runs several elite coaching and mastermind groups for individuals who want to dramatically shorten their learning curve.

Pete has delivered over 500 seminars all across America and is the author of seven books including the updated and revised Scientific Advertising: Crushing Your Competition Like Ants On The Sidewalk and What Everyone Ought To Know About Facebook Advertising: How You Too Can Generate Hot Qualified Leads In The Next 20 Minutes With Facebook (Available on