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In this series of video lectures, Pete Mitchell shares proven strategies for developing headline copy that have been used by thousands of businesses of all sizes and generated over 6.5 billlion dollars in sales. While everyone knows that "content is King," most don't realize that there is one huge hurdle standing between them and engaging vast numbers of new customers - the headline they use in their marketing efforts! Pete not only whittles that hurdle down to size, but enables you to vault over it - and your competition - to increase the results you can achieve from your marketing up to 100%.
You'll enjoy Pete's informal style as you view 30 minutes of insights he's presented in over 500 seminars across America, To ensure you can easily learn the valuable strategies he describes, the information is broken into short, digestible sections accompanied by review material and quizes. You'll walk away with a lot more than just vague strategies and ideas, you'll be able to execute upon actionable tactics you can use immediately to generate more profit from your website, marketing materials, ads...
While copywriters and aspiring copywriters alike will find the secrets of the trade Pete reveals mind-blowing, we guarantee that entrepreneurs, business owners and professionals will also never look at headlines they use the same again. So if you're interested in discovering better, faster and more effective ways to market a business and grow profits, let's get started!
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|Section 1: Introduction|
Pete describes how using his direct marketing techniques will avoid the need for cold calling, and the importance of headlines in your marketing effoerts.
The Secret Sauce!
Where Can You Use Headlines?Preview
WHAT IS THE PURPOSE OF A HEADLINE- DO A FEW WORDS MAKE A DIFFERENCE?Preview
|Section 2: Review|
Test Your Understanding
|Section 3: What are theThree Types of Headlines?|
How can all headlines be classified - and Why Do I Care?Preview
|Section 4: Identifying the Good, the Bad & the Ugly!|
Time for you to Identify the Good, the Bad & the Ugly Ads!Preview
|Quiz 2||8 questions|
|Section 5: What to do with Unused Headlines|
What to do with Unused Headlines
|Section 6: Creating Your Own Headline!|
Writing Your Headline
|Section 7: COPYWRITERS' GREATEST SECRET - THEIR BORROW AND EXECUTE FILE|
Copywriters' Greatest Secret 0 the Borrow and Execute File
CREATE YOUR OWN B&E FILE!
More on Creating Your Borrow and Execute File
|Section 8: RECAP!|
Pete Mitchell is a Master Growth and Marketing Strategist who is the recognized expert of Instant Results Advertising™. Pete’s powerful, proven strategies have been used by businesses of all sizes to dramatically and instantly improve their advertising results.
Pete leads a group of entrepreneurs, business owners, Realtors® and professionals who want to discover better, more efficient ways to market their business and grow their profits, fast. Pete runs several elite coaching and mastermind groups for individuals who want to dramatically shorten their learning curve.
Pete has delivered over 500 seminars all across America and is the author of seven books including the updated and revised Scientific Advertising: Crushing Your Competition Like Ants On The Sidewalk and What Everyone Ought To Know About Facebook Advertising: How You Too Can Generate Hot Qualified Leads In The Next 20 Minutes With Facebook (Available on Amazon.com)