Top-BOSS跨境電商實務課程二部曲-店舖裝修技巧

帶你一探究竟電子商務的奧秘,完整了解亞洲最大經濟體中國大陸的電子商務市場,想在淘寶開店絕對必學!!
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  • Lectures 34
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages Traditional Chinese
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 Traditional Chinese

Course Description

跨境電子商務系列課程第二彈!!!!
本課程著重在教你如何設計淘寶店的商品主圖、詳情頁與各種優話技巧

零售業的變革從計算機化、網絡化走向行動化,如今網購已成為人們生活中不可或缺的事物!跨境電子商務的崛起更是徹底打破以往市場的地理疆界,讓貿易變得簡單,商家可以觸及更廣泛的市場。

隨著物聯網技術與雲端運算發展成熟,跨境電商是挑戰也是新機會!新世代的電商競局,是生態係與生態系的競爭,在面臨世界各國的變革與挑戰,台灣商家必須跟上時代趨勢,掌握新世代思維,了解新型態通路,開拓新視野,整合信息流,從台灣向世界出發!

本學程集結跨境電商之精華,帶你一探跨境電子商務的奧秘,經由整套學程的學習,逐步帶領你從市場分析、商品選擇、開店上架、視覺設計、金流、物流、客服到營銷營運,完整了解亞洲最大經濟體-中國大陸的電商市場,並探索商機。

What are the requirements?

What am I going to get from this course?

  • 教你網拍店的視覺設計
  • 教你淘寶店商品主圖如何製作
  • 教你淘寶店商品詳情頁如何製作

What is the target audience?

  • 適合對跨境電子商務有興趣的人
  • 適合想在淘寶上開店的賣家

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: 店铺装修技巧
店舖裝修技巧簡介
Preview
00:58
天貓淘寶營運內容
Preview
02:19
天貓淘寶營運核心主軸
Preview
01:35
什麼是主圖?
Preview
01:16
主圖參考
Preview
00:51
主圖的幾種樣式
Preview
01:37
主圖的作用1
Preview
01:17
主圖的作用2
Preview
01:05
怎樣做出一張好的主圖1
01:31
怎樣做出一張好的主圖2
01:53
怎樣做出一張好的主圖3
01:38
怎樣做出一張好的主圖4
00:39
Section 2: 商品詳情頁設計秘訣
詳情頁的設計
00:40
買家瀏覽習慣
02:19
買家瀏覽習慣組合頁面模組1
02:05
買家瀏覽習慣組合頁面模組2
01:41
不同行業不同的需求
01:23
詳情頁該怎麼做
02:18
詳情頁黃金30秒
01:01
賣點
01:32
SKU
01:06
海報
01:00
文字
01:46
承諾
02:16
建立信心勾引興趣
02:06
打消疑慮
01:15
賣點展示
01:12
打擊同質化產品
01:22
今日活動促成交
01:39
寶貝關連搭配
01:54
詳情頁-轉換率的優化技巧1
01:46
詳情頁-轉換率的優化技巧2
02:37
詳情頁-爆款頁面風格
02:57
詳情頁-寶貝關聯技巧
02:32

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Instructor Biography

Top-BOSS was established in 2002, head office and R&D center is located in Taipei Taiwan, with three support centers in Beijing, Shanghai and Nanjing of China.

As the Online Business Simulation Game (BSG) expert, Top-BOSS publish digital game based contents to learn business and management. We have more than 120 university customers in Taiwan and 90 university customers in China, thousands of cooperate customers have received our training services and some trial users in Indonesia, Japan, Mongolia, Singapore and Vietnam.

Top-BOSS sponsored lots of contest among Asia countries. Currently, we have 11 products on market and several prototype products are in the process of development and testing work for release soon.

BOSS (business operations simulation system) is one of our products; it has been
recommended being a national course by China Education Ministry since 2007. Students can be risk free to master business operation by gaming technology.

BLOM (Business-game-based Learning Obje ct Modeling Tech) is our unique developing
methodology. By adopting BLOM to cooperate with universities and filed expertise, we have developed many popular multilingual business games.

Our Slogan...
Changing the world through meaningful play!


特波國際致力於透過「MOOCs線上學習」與「模擬經營競賽教學法」等方法,培養21世紀優秀的未來領導人,建立科技化學習的新典範。

透過特波國際提共的經營管理遊戲,讓學習者完全融入實務情境的整合學習,以密集培訓和實務仿真,在無風險的模擬系統中,善用資通信技能,提升管理績效,活用模擬經營的PDCA方法,在動態與不確定的激烈競爭中,帶領團隊征服困難贏得勝利。

特波國際成立於2002年,台北為營運總部及研發基地,負責台灣地區及亞洲的銷售及活動支援。2003年10月在南京設立特步軟件,支援大陸各地的大學商學或管理學院從事教學活動。2005年5月在北京成立特波智勝,對大陸地區的企業客戶提供培訓服務。

產品系列全部採用網際網路(web based)的形式呈現,主要營業項目為開發與代理各種模擬經營(simulation & gaming)教學系統及提供企業培訓,也協助部分教育機構建置專業商業戰情教室(warroom),以仿真的情境建立情境式(situated learning)學習環境,在亞洲地區超過兩百所以上大學和數百家公民營機構採用我們的產品或服務,進行經營管理課程或競賽活動。

特波國際以中、英、日等各種語文開發模擬經營學習系統,產品可以在單機、區域網路或網際網路各種平台運行,堅持使用先進的數位學習(digital learning)技術,提供學習者在anytime, anywhere & anybody的環境中,快樂的學習。

配合未來學習(future learning)的需要,近年來更是積極投入嚴肅遊戲(serious game)的開發和教學設計,與亞洲地區多所大學和台灣資策會等單位長期合作,研發線上學習(e-leaning)和混成式學習(blended learning)的各種遊戲式學習(game based learning)產品與課程,使用未來教室(future classroom)的軟硬體設備,以及搭配各種行動裝置,例如平板電腦、智慧手機、互動電子白板等工具,為21世紀卓越的經營人才養成,提供更多更有效的學習途徑。

特波國際目前是亞洲地區經營管理類遊戲式學習的最大供應商,在台灣、大陸、日本及新加坡都設有服務據點,也持續和各國業者共同研發更多新產品,同時也是以在地化的精神,配合各地經營管理學習者的需要,開發更豐富多樣化的經營管理類的遊戲式數位學習內容。

Changing the world through meaningful play! 讓我們透過有意義的遊戲來改變世界!

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