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The Top 5 Marketing Mistakes Businesses Make

Almost All Business Are Making These 5 Marketing Mistakes.This Course Will Teach You How To Overcome Them.
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73 students enrolled
Created by Chip Reaves
Last updated 11/2013
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  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Almost All Business Are Making These 5 Marketing Mistakes.

You Probably Are Too.

This Course Will Teach You How To Overcome Them.

Lasting marketing success doesn’t come from implementing magic-bullet techniques or memorizing a set of complicated rules. Success is a natural product of understanding and implementing a few key principles that accurately predict human nature (and behavior).

In this course, Monopolize Your Marketplace CEO Rich Harshaw teaches you the 5 most important principles; you’ll hear why they’re almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you’ll be on your way to enduring, profitable success.

Who is the target audience?
  • Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses
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What Will I Learn?
This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.
View Curriculum
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 03:03:26
1 Lecture 10:20

Sure you’ve been marketing for a long time—and probably getting good results. But that doesn’t mean there’s not a better way that will produce ever better results.

"Everything You've Ever Learned About Marketing is Wrong"

Preview 10:20
Mistake #1: Average Joe
5 Lectures 38:54

The average business is, well... average. Innovation is the first step to achieving stellar marketing results—after all, if you’ve got something great to talk about in your marketing, you’re already ahead of the game. Forget paying lip service to innovation. In this section, you’ll learn how to actually do it.

1A: Mistake #1, "Average Joe"

1B: Innovation Starters

1C: Average Joe Bank Ads

1D: Better-Than-Average Joe Ads

1E: Average Joe Wrap-Up
Mistake #2: The Platitude Trap
4 Lectures 33:25

Platitudes and generalities roll off the human understand- ing like water off a duck’s back. They make no impres- sion whatsoever. So why is your marketing loaded down with them? Find out why—and what to do about it as you learn how to use the Marketing Equation to create powerful marketing.

2A: Mistake #2, "The Platitude Trap"

2B: Reticular Activation System

2C: Activators

2D: Hot Buttons
Mistake #3: Right Message - Wrong Time
4 Lectures 37:13

So you’ve eliminated the platitudes and are communicating like a pro. Success is ensured, right? WRONG. depending on where a prospect is on the ‘Educational Spectrum’ you could be saying things your prospects don’t give a hoot about— at least, not at the moment. Learn how to get it right every time.

3A: Mistake #3, "Right Message - Wrong Time"

3B: The Educational Spectrum

3C: Choosing Hot Buttons

3D: Right Message, Wrong Time Wrap Up
Mistake #4: Ignoring Future Buyers
3 Lectures 25:01

Do you run out and make purchases the instant you get the idea that you might want something? Of course you don’t—and either do your prospects. Yet most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Learn how to capture future buyers and watch sales soar.

4A: Mistake #4, "Ignoring Future Buyers"

4B: Offers & Reports

4C: More Reports
Mistake #5: Stopping Short
3 Lectures 32:43

So far, we have discussed how businesses fail in their mar- keting by not having something good to say and not saying it well. The fifth marketing mistake, Stopping Short, deals with not getting the message out there... or essentially, not saying it often enough.

5A: Mistake #5, "Stopping Short"

5B: Accelerated Discontentment

5C: "Wall Drugging"
1 Lecture 05:50
About the Instructor
4.3 Average rating
497 Reviews
4,734 Students
25 Courses

Bigger Brains Founder and President Chip Reaves is a serial entrepreneur who has started five successful companies. An Atlanta native, Chip began fixing computers for small businesses in the 1980's while studying Computer Science at Georgia Tech. After 10 years building a successful IT Service Practice in Atlanta, Chip founded the Computer Troubleshooters franchise system alongside Wilson & Suzanne McOrist, which became the world's largest computer service franchise and received multiple awards from Entrepreneur Magazine, Franchise Business Review, and AllBusiness.

Chip has been interviewed on TV and other major media on topics related to small business technology and entrepreneurship, including ABC News, BusinessWeek TV, the Wall Street Journal, and the New York Times, and is a member of Jim Blasingame's "Brain Trust" on SmallBusinessAdvocate. In 2010 Chip was listed among the Top 150 most influential people in small business IT by SMB PC magazine.

Chip lives with his wife Maren and step-daughter Meg in Anderson, South Carolina where they also co-own a Computer Troubleshooters franchise location. In his spare time Chip is very active with his church and local charities, and consults with two aid organizations serving Rwanda and the Democratic Republic of Congo in Africa.

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