The Top 5 Marketing Mistakes Businesses Make

Almost All Business Are Making These 5 Marketing Mistakes.This Course Will Teach You How To Overcome Them.
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  • Lectures 21
  • Length 3 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Almost All Business Are Making These 5 Marketing Mistakes.

You Probably Are Too.

This Course Will Teach You How To Overcome Them.

Lasting marketing success doesn’t come from implementing magic-bullet techniques or memorizing a set of complicated rules. Success is a natural product of understanding and implementing a few key principles that accurately predict human nature (and behavior).

In this course, Monopolize Your Marketplace CEO Rich Harshaw teaches you the 5 most important principles; you’ll hear why they’re almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you’ll be on your way to enduring, profitable success.

What are the requirements?

  • None

What am I going to get from this course?

  • This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.

Who is the target audience?

  • Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Sure you’ve been marketing for a long time—and probably getting good results. But that doesn’t mean there’s not a better way that will produce ever better results.

"Everything You've Ever Learned About Marketing is Wrong"

Section 2: Mistake #1: Average Joe

The average business is, well... average. Innovation is the first step to achieving stellar marketing results—after all, if you’ve got something great to talk about in your marketing, you’re already ahead of the game. Forget paying lip service to innovation. In this section, you’ll learn how to actually do it.

1B: Innovation Starters
1C: Average Joe Bank Ads
1D: Better-Than-Average Joe Ads
1E: Average Joe Wrap-Up
Section 3: Mistake #2: The Platitude Trap

Platitudes and generalities roll off the human understand- ing like water off a duck’s back. They make no impres- sion whatsoever. So why is your marketing loaded down with them? Find out why—and what to do about it as you learn how to use the Marketing Equation to create powerful marketing.

2B: Reticular Activation System
2C: Activators
2D: Hot Buttons
Section 4: Mistake #3: Right Message - Wrong Time

So you’ve eliminated the platitudes and are communicating like a pro. Success is ensured, right? WRONG. depending on where a prospect is on the ‘Educational Spectrum’ you could be saying things your prospects don’t give a hoot about— at least, not at the moment. Learn how to get it right every time.

3B: The Educational Spectrum
3C: Choosing Hot Buttons
3D: Right Message, Wrong Time Wrap Up
Section 5: Mistake #4: Ignoring Future Buyers

Do you run out and make purchases the instant you get the idea that you might want something? Of course you don’t—and either do your prospects. Yet most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Learn how to capture future buyers and watch sales soar.

4B: Offers & Reports
4C: More Reports
Section 6: Mistake #5: Stopping Short

So far, we have discussed how businesses fail in their mar- keting by not having something good to say and not saying it well. The fifth marketing mistake, Stopping Short, deals with not getting the message out there... or essentially, not saying it often enough.

5B: Accelerated Discontentment
5C: "Wall Drugging"
Section 7: Conclusion

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Instructor Biography

Chip Reaves, Bigger-Brains

Bigger Brains Founder and President Chip Reaves is a serial entrepreneur who has started five successful companies. An Atlanta native, Chip began fixing computers for small businesses in the 1980's while studying Computer Science at Georgia Tech. After 10 years building a successful IT Service Practice in Atlanta, Chip founded the Computer Troubleshooters franchise system alongside Wilson & Suzanne McOrist, which became the world's largest computer service franchise and received multiple awards from Entrepreneur Magazine, Franchise Business Review, and AllBusiness.

Chip has been interviewed on TV and other major media on topics related to small business technology and entrepreneurship, including ABC News, BusinessWeek TV, the Wall Street Journal, and the New York Times, and is a member of Jim Blasingame's "Brain Trust" on SmallBusinessAdvocate. In 2010 Chip was listed among the Top 150 most influential people in small business IT by SMB PC magazine.

Chip lives with his wife Maren and step-daughter Meg in Anderson, South Carolina where they also co-own a Computer Troubleshooters franchise location. In his spare time Chip is very active with his church and local charities, and consults with two aid organizations serving Rwanda and the Democratic Republic of Congo in Africa.

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