Thinking and Memory
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Thinking and Memory

A Brain and Behavioral Science Curriculum Course
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Last updated 7/2017
English
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe the foundational and recent research on conscious and unconscious thinking and how memory works.
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about how people think and remember.
Description

How much of human thinking is logical and how much is irrational? How much control do people have over what they think and remember? How are memories stored, and what can you do to improve your retrieval of information that is in memory? This course explores the brain and behavioral research on thinking and memory.

You will learn:

  • How much of our thinking is unconscious
  • Daniel Kahneman's idea of System 1 and System 2 thinking and why the idea is so important 
  • How memories are formed and retrieved
  • Why and how memories change over time
  • Why eye-witness testimony is often faulty
  • What happens in your brain when you are thinking creatively
  • How to use brain science to increase your creativity

and much, much more!

There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning.

There are no prerequisites to take this course. You do not need any additional software or materials. 

What are the requirements?

  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about human behavior.


Who is the target audience?
  • Marketing professionals, salespeople, designers, teachers, business managers
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Curriculum For This Course
10 Lectures
01:26:33
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Introduction and Core Concepts
2 Lectures 13:30

This lesson gives an overview of what is in the course.

Preview 02:32

In this lesson we start the course with basic concepts about how thinking, memory and our brains work. 

Preview 10:58

Test your knowledge with this quiz.

Quiz 1
4 questions
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Memory
4 Lectures 44:07

In this lesson we cover the research on memory.

Memory, Part 1
18:41

Test your knowledge with this quiz.

Quiz 2
6 questions

We continue our discussion on memory by discussing how to encode information into memory and about flashbulb memories.

Memory, Part 2
15:32

Exercise: Working The Brain
00:02

Test your knowledge with this quiz. 

Quiz 3
5 questions

In this lesson we cover forgetting and one more type of memory -- muscle memory. 

Memory, Part 3
09:52

Test your knowledge with this quiz.

Quiz 4
3 questions
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Attention Span, Multi-tasking, and Happiness
2 Lectures 14:16

In this lesson we discuss attention span, multi-tasking, and happiness.

Attention Span, Multi-tasking, and Happiness
14:14

Exercise: Long-term Memory
00:02

Test your knowledge with this quiz.

Quiz 5
5 questions
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Creativity
2 Lectures 14:39

 In this lesson we explore the research on creativity.

Creativity
14:37

Exercise: Creativity
00:02

Test your knowledge with this quiz.

Quiz 6
5 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.2 Average rating
393 Reviews
11,034 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.