A lot of people still keep asking: “Why is Apple such a successful brand?”
In order to answer this question, we should remember some of Steve Jobs’ key quotes, when he was just a young visionary:
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
The key to Apple’s success is a combination of quality, innovation, and market strategies that were designed extremely carefully. They were so effective that Apple managed to reinvent products that were already available on the market, and got consumers to think they had never seen anything like them before.
Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don’t carry the Apple logo.
Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand.
Those people who line up outside Apple stores every time there's a new iPhone? Even when it's just an incremental improvement on the last iPhone? They're not there for the phone. They've come to show their support for the team, the way sports fans show up hours before a game wearing the team colors. Apple fans don't think of themselves as customers.
They feel as if they're part of a movement, a mission, something larger than themselves.
Like other iconic brands such as Harley Davidson, (the great motorcycle company that doesn’t just sell bikes, but rather a subculture, and a lifestyle);
Apple users are advocates, sponsors, and fans of the brand. We’ve seen it in the classic fight between designers: which is better for designing computer graphics, Mac or PC? IPhone users preach that it’s the only option for cellphones all the time, right?
Apple users are like evangelists who represent a way of thinking, a new generation, and a mission, something bigger than themselves. They’re part of the team and understand the vision of the company.
Apple did not become successful by mere luck. Lead by the great visionary Steve Jobs, Apple always followed a system, methodology, a formula that predicts business and personal success. It works so well that if it is followed, it will pretty much guarantee a fundamental change in the way you manage your business.
This course was developed by using Apple and Steve Jobs formula. It is not a rocket science or difficult to follow. Actually it is a very simple but thorough method and process. If you follow the formula not only will your business soar, but it will give you the tools needed to gain personal success. The formula will give you the confidence of knowing exactly what is needed to succeed in your personal and business lives.
The lessons are not just comprised of theory, but it takes you through action steps and items that will help you take action as soon as possible to generate business results. If you follow the action items and apply yourself to the process, your business will be much more successful. Guaranteed.
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My name is Menachem Reinshmidt (Manny is short). I'm a long time Hi-Tech entrepreneur, and have been involved in numerous ventures that were initiated by my ideas and vision.
One of my start-up companies, Marnetics, has become a high profile company and made an IPO in the US capital market in the early 2000s. It was traded several years under the symbol MXB until acquired by another company in its field. For couple of years I've served as Marnetics CEO and Chairman Of The Board. I was also the founder and CTO of Speedwise technology who was a world leader in mobile traffic acceleration solutions. Speedwise was also acquired by one of its competitors in the early 2000s. At present time I'm actively involved in 2 start-up companies that I've incubated: (1) Koolhit that has a great product for mobile TV-like channel applications, and Mazata which provides an improved user experience interface to the good, old Google search.
Above all that, my true passion was teaching. I lectured in numerous seminars and courses in all fields of data communications. I've recently discovered Udemy, and was immediately turned-on. That is simply a great platform for boundaryless teaching and learning!
I've immediately decided that I'd like to be part of this knowledge- transfer universe and to become an active instructor in Udemy. I hope my vast experience in business in general, and Internet business in particular, will contribute to Udemy students, making them prosperous with their ventures and careers, and with their lives in general.