The Sales Formula - Going Beyond SEO to Increase Sales

How to avoid advertising and use the best SEO and digital marketing strategies to create your own inbound sales system
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  • Lectures 10
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

A few years ago we discover something amazing while performing SEO and digital marketing work for some clients. When we took a look at all of our successful clients (companies that consistently attracted new customers on a regular basis without spending a ton of money on advertising), we noticed simple patterns that all of them shared.

It was then we realized that we had discovered a gold mine of knowledge, a series of simple, repeatable steps that any business owner could use for themselves - so we created a 45 minute video course and called it "The Sales Formula". The course includes 10 videos and multiple downloadable PDF Quick Reference Guides you can refer back to any time.

Once we started using The Sales Formula for all our clients, each and every one of them instantly began receiving more phone calls and emailed request for quotes.

The approach is so simple, but its still a night and day difference from how most companies approach getting new clients online.

The best part is that there's no advertising involved. No pay-per-click campaigns, no banner ads, no snail mail or expensive consultants. Everything we learned you can do using your own blog or website.

If you've had enough of people calling you trying to sell you another advertising package, or you've tried everything and given up on ever getting business from the Internet, then you'll love The Sales Formula.

This is a digital marketing course is highly focused on Search Engine Optimization (SEO), Internet Marketing, Digital Marketing, Business Promotion, and sales development.

What are the requirements?

  • No software or prior knowledge is NEEDED to take this course. It would be handy if you have some experience with marketing, business, or the concepts of how to create a web page (even if its using a DIY solution)
  • If you'd like to conduct your own searches for niche markets like this course demonstrates, it would be helpful to sign up for your own Google Analytics account.

What am I going to get from this course?

  • You will be able to identify the major reasons customers are attracted to some websites but avoid others
  • You'll learn how to find niche markets that your customers are demanding but your competitors are completely ignoring
  • You will be able to explain what key elements should be placed on a web page that will increase a customer's likelihood of contacting you
  • You will be able to explain what types of content are most likely to convert visitors into sales leads
  • You will learn the right types of questions to ask that are most likely to convert visitors into monthly sales leads
  • You will be able to identify the simple strategies expert SEO engineers use to make their websites Google friendly and ranking above the competition

Who is the target audience?

  • This short course is meant for business professionals, SEO enthusiasts, marketing gurus, and entrepreneurs who want to go beyond the common SEO and Internet marketing advice that's been re-hashed for years and learn how to achieve the real goal we're all looking for: How to attract more traffic to our websites and blogs and convert those visitors into tangible sales leads.
  • There is no prior SEO or marketing knowledge needed to take this course. All that's required is a desire to learn a new way of thinking about marketing and how your target audience wants to find a business like yours.
  • This course is probably NOT for you if you have no interest in business growth, marketing, or how search engines like Google decide which websites get traffic and which ones don't.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Basics
Introduction - Let's Make Some Money

You spent good money on this course so were not go to waste your time with a bunch of fluff. We're going to get started right now by explaining what the sales formula is all about. Once you understand the direction we're heading, the following chapters will make more sense and you'll understand how each lesson contributes to the achievement of our ultimate goal. Attracting more customers without depending on marketing and ads.

Section 2: The Essentials

Understanding how your customers search for people like you. Is it a website or a solution to your customer's problems.


The single biggest customer creation and money generation topic of this entire training: how to find out what your customers are looking for that will ultimately lead them to you.


Believe it or not, where you place certain items on a web page and how those items interact with each other play a huge role on whether that visitor will do business with you or not.

Section 3: Attracting Customers and The Key to Converting Them Into Sales

Use a few simple steps to get your business in front of more customers without spending money on ads.


Learn how to create and use certain types of content to help convert more visitors into customers.


Getting found by search engines leads to getting found by customers. Learn how to do this the simple way.

Section 4: Closing the Deal

Learn how asking the right questions can actually increase the sales leads your web pages send you.


A wrap up that gives you the final, important concepts to remember when transforming your website into a sales lead generating machine.

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Instructor Biography

Donte Ormsby, Profit Website Management

Donte Ormsby is an entrepreneur with over 12 years experience in website development and technical communication. He is a graduate of the University of Arizona and created his first company in 2002 at the age of 26. Donte is a national speaker who has focused on sharing lectures on the topics of web usability and search engine optimization techniques that lead to profit. His focus in business is always on 1 goal: a website exists to generate sales leads and increase business. This philosophy has helped over 100 clients in the past 12 years achieve top 10 Google rankings and the creation of websites that generate revenue.

Donte's company, Profit Website Management, is a marketing and web development company with over 10 years of experience developing websites, video and eLearning training. Profit combines web development knowledge matched with practical eLearning creation and training experience to create business-focused products that attract customers and generate sales leads. Profit specializes in HTML/CSS based web development, Search Engine Optimization, eLearning development, video production and graphic design.

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