The ProForma - The First Tool in Business

The ProForma is a tool entrepreneurs can use to learn how to evaluate the viability of an new or existing business.
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  • Lectures 11
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

The ProForma is a tool entrepreneurs can use to learn how to evaluate the viability of a business or business idea. We've taken the complexity of such a task and designed a business tool that anyone can use with just a little knowledge of a spreadsheet program.

The course is divided into 8 video lessons and lasts about an hour. We use a simple and very familiar business, one that's so simple, a child could run it and we show how to analyze the money-making potential of that business.

The ProForma is the first step in the creation of any business. This unique business tool gives you the ability to hammer the numbers, to make sure there is really something at the end of the rainbow. Once there is potential, the numbers can be sprinkled throughout the business plan and executive summary. If the numbers don’t work, move on.

What are the requirements?

  • A computer with spreadsheet software

What am I going to get from this course?

  • By the end of the course the student should know: How to design one specifically for the student’s preferred business How to input data How to get a variety of important and data rich results that are critical in the creation of every business, such as break even analysis and start up requirements How to create a finished document suitable for presentation to investors Some very useful spreadsheet tips

What is the target audience?

  • Anyone desiring to be self-employed, invest in a business or create a business plan.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The ProForma - The First Tool in Business
02:50

An overview of The ProForma - The First Tool in Business. You will learn the crucial first step in turning your business dreams into reality. Students will learn how to analyze a business opportunity before any money changes hands. You’ll also learn how to evaluate an existing business you're thinking of buying or investing in. This business tool, once mastered, can even empower you to provide a fee based consulting service to other business investors. This is a course that should be taught in every high school in the country.

05:09

Lesson Two - The framework is completed and the relationship between revenue and expenses begins. Sales become the drivers of success and we begin to prepare the document for insertion into the business plan. A discussion of the importance investors and investing begins using The ProForma as a main resource in the presentation.

07:16

The framework is completed and the relationship between revenue and expenses begins. Sales become the drivers of success and we begin to prepare the document for insertion into the business plan. A discussion of the importance investors and investing begins using The ProForma as a main resource in the presentation.

04:04

We begin to enter our wonderful formulas and gain an understanding of the how formulas work to keep our accuracy and relevancy in the business examination process. We also learn about absolute referencing and get some tips on moving data around the document.

07:38

We set up the expense portion of The ProForma and learn the difference between variable and fixed costs. We also incorporate Cost of Goods Sold, opening balance, running totals and the first month’s cash flow is completed.

04:36

First, we create Month 2 and begin to understand cash flow from Month 1 to Month 2. We then complete the data population through Month 16. At that point the student will have a working version of The ProForma in which to experiment and begin to more fully comprehend the magnitude of this business tool.

07:56

We will learn how to tweak the expenses to more accurately portray the business and use some of the spreadsheet features to make moving about easier. We’ll also begin to format The ProForma to create a professional looking document suitable for review by investors.

07:36

We’ll fine tune The ProForma to reflect real life considerations for our business and analyze sales requirements, break even analysis and complete the finishing touches for a professional looking document.

13:45

The ProForma is ready for action - the business is refined, costs and revenues based on real numbers are implemented and income, best case/worst case and break-even analysis are presented. Business basics are shown with numbers, costing products and the final presentation. Break-even at various prices and sales are examined and the finished document is ready.

03:04

ProForma Case Study: Cancer Cure – Here we provide a case study of a business opportunity that is so good to be true that most of the planet are or will become clients. So long as costs can be brought down to Earth. The key to this study is that The ProForma should be used to analyze the opportunity.

02:40

Welcome to a preview of The ProForma. In this course, the student will take a screen full of empty rectangles and create a fully functional business tool. The ProForma will help the student analyze any business they seek to start or invest in. Each lesson will start with an overview of the lesson.

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Instructor Biography

Dave Matus, Entrepreneur/Consultant

I left a large Wall Street firm and began my consulting career in 1986 by writing business plans for Atlas Worthington, an international funding company. The directors were all very wealthy and when an adventure into World War II Japanese gold got out of hand, they put the firm into bankruptcy. They found a discombobulated bankruptcy lawyer and when the gold dust settled, he became my first client. As I wrote the plans and disclosure statements for bankrupt businesses coming through the process, I found I needed a quick and reliable way to test whether the firms should liquidate or reorganize. This was the birth of The ProForma. From there, as spreadsheet software became more advanced, the larger the clients I was able to engage. I have used The ProForma in businesses ranging from small to large, from phosphate mines to housing subdivisions, from airlines to internet companies, from Sri Lanka through Beijing and across the USA. I needed something that I could use quickly to consistently evaluate potential profits and from which I could generate numbers for investor review.I also needed to have a source to derive accurate and varied numbers to complete the financials in each business plan.

I have a Masters in Real Estate and Construction Management from the University of Denver and undergraduate degrees in Marketing and Accounting.

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