Use Media to Connect Your Christian Church to the Community

Learn how your church can use the power of media stories to engage your local community for God and Jesus!
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  • Lectures 9
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This course will help you uncover the story your church is already telling the community (whether you realize it or not!), show you how to take control over that story by developing a Target Focus, and how to use creative media to deepen levels of engagement as you tell that story.

What are the requirements?

  • The only requirement for this course is a desire to become more connected with your community. This should go without saying, but there are some churches that like the idea of reaching their communities but on a practical level, they aren't ready for the changes that brings. Just make sure you're ready!

What am I going to get from this course?

  • Uncover the story your church is already telling the community (whether you realize it or not!)
  • Take control of that story by developing a Target Focus
  • Create media to deepen levels of engagement as you tell that story

What is the target audience?

  • This course is for pastors, church leaders, denominational bodies, and lay leaders who want to learn a more effective way of engaging their communities by using media to tell their story.
  • The Media Story principles also apply to schools looking to become more visible in their community by telling the school's story with media, and therefore appropriate for administrators, teachers, and volunteers.
  • The Media Story course is NOT designed to help you learn the technical skills of creating media (although as you'll see, anyone can create media with almost any device!).

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Course

What this course is, what it isn't, and what to look forward to learning!

Section 2: What's the Deal with "Story"?

We hear the word "story" thrown around a lot- what does it really mean for us in the context of trying to reach our communities?

4 questions

A quick check to make sure you understand how important "story" is in community engagement.

Section 3: Why Use Media in Evangelism?

Using media to reach your community isn't just a cool idea, it's pretty much a requirement for communication in the 21st century!

8 questions

Making sure to understand the importance of using media in the 21st century!

Section 4: A Target Focus Story

In this lecture you'll learn that people are attracted to a specific idea or cause, and how telling a targeted story will cut through the chaos people in our society are subjected to.

4 questions

Making sure you're on-board with why your church needs to create a Target Focus.

Section 5: Discovering Your Target Focus

After watching this video, you will take some time on your own to do an analysis of your own church and community to find out what might a good Target Focus in your situation. Make sure to download the Target Focus Discovery Tool in "View resources"!

Section 6: Implementing Your Media Story

Before we start creating media we need to have a solid implementation plan. In this lecture you'll learn why it's important to have long-term vision for this campaign and how to put a timeline together for your plan.

Implementing Your Media Story
3 questions
Section 7: Telling the Story Well

Learn what it looks like to tell a Media Story well!


Read through some examples of churches using media to tell a Target Focus Story to their community!

Section 8: Go Tell Your Story

Congratulations! You're now ready to go tell your Media Story to your community! Watch a blessing and send-off...

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Instructor Biography

Dustin Comm, Church Media Consultant

Dustin loves teaching churches the importance of infusing media into their evangelism/outreach. He authored "The Media Story" to help churches of all sizes uncover the story they're already telling to the community (whether they realize it or not!), and how to use creative media to deepen levels of engagement as they tell that story. He is a former pastor, video producer, podcaster, business owner, husband and father.

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