Don't Launch your Survey Yet! 4 Traps to Remove First
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** Updated June 2016 **
You're doing your survey wrong! You and your team spend so much time and effort gathering feedback from your "people" - your members, customers, employees, or students. But if you are using SurveyMonkeyTM, Survey GizmoTM,Qualtrics TM or any of the other 85 web-based survey tools then you are automatically losing responses and getting less meaningful results!
How is that possible? Each of these tools has built-in "traps" - defaults and standard settings that automatically decrease your response rates, muddy the results and make you lose information.
Why would these companies allow this? Web-based survey companies offer great technology but they do not know the psychology behind why people will fill out surveys. They do not understand how psychological measurement works. They do not have the training or expertise to recognize where these problems exit. So their survey tools and recommended templates contain "worst practices" that you must identify and eliminate from your surveys.
In this one-hour training course you will learn: (1) to identify and avoid the "traps" found in most web-based survey tools; (2) why these standard practices lead to poor results and low response rates; and (3) to apply research-based and field-tested solutions to increase the quality and usefulness of your results.
► This may well be the most worthwhile and productive hour of learning you will invest all year! When you complete this course you will be able to:
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|Section 1: What will I learn in this course?|
Here is what the course is all about!
An overview of the 4 traps we will discuss in this course.
|Section 2: THE FOUR TRAPS|
|One easy fix to increase response rates
- remove the NEXT button!
When to use the Not Applicable option and when to avoid it.
|Ask the right questions in the right way.|
|How to use confirmation pages wisely|
|Section 3: Lessons Learned|
A summary of the 4 traps
|Section 4: BONUS Lessons!|
The who what where when and how of writing instructions.
|Section 5: Ah... NOW you can launch that survey with huge confidence!|
Secret bonus lecture, shhhh....
For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne's theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.