The Webinar Selling System

Step-by-step guide showing you how to sell your products and fill your programs using education-based marketing.
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831 students enrolled
Instructed by Tom Buford Business / Sales
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  • Lectures 44
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

This course provides a complete step-by-step strategy for creating webinars that convert and also provide a great educational experience for the participants.

The Webinar Selling System includes videos, downloadable PDFs of each module and additional material to support the student as they create their own successful webinar.

This course will take approximately 2-3 hours to complete.

This course is structured in a step-by-step format. The content is delivered in a very linear format so that anybody can go through the course and implement the training.

When done right, webinars are one of THE most powerful tools for selling your products & services while also developing a bond with your prospective students and clients resulting in incredible word-of-mouth marketing.

If you are a coach, consultant, author, trainer, realtor or anybody who has knowledge to share and a product or service to sell then creating effective webinars is a must-have tool to add to your marketing mix.

In fact, webinars have been the #1 way that I've converted hot, warm and even cold leads into paying clients taking my business into 6-figures per year.

Whether you take the Webinar Selling System course or not, I highly recommend that you learn how to create and deliver amazing webinars.

What are the requirements?

  • Have access to Power Point or Keynote (or any other presentation software). You will learn how to setup a basic slideshow, so you will NOT need extensive knowledge of the presentation software.

What am I going to get from this course?

  • Earn $1000 or MORE in a single hour delivering content-rich webinars
  • Create webinars that sell their products and services
  • Choose the right webinar platform

Who is the target audience?

  • The Webinar Selling System is for coaches, consultants, trainers and others who have knowledge to share and something to sell. You do not need to have years of experience as a professional speaker or presenter.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Most Powerful Selling AND Teaching Tool in the World
How to use webinars to sell your products and programs
Follow Along Guide Section 1: Start off strong.
4 pages
Section 2: The Foundation
4 Key Stages for Making and Marketing your Webinars
Section 3: Planning your Webinar
Follow Along Guide Section 3: Your webinar GPS.
5 pages
Section 4: Producing your Webinar
Your Webinar Introduction
Your Webinar Content
Your Webinar Bridge
Your Webinar Close
Precise timing of your webinar
23 Point Webinar Formula Outline
2 pages
Follow Along Guide Section 4: Structuring your webinars.
27 pages
Section 5: Promoting your Webinar
Overview and promo sequence
Registration page formula
Getting traffic
Essential follow-up
Getting people to SHOW!
Follow Along Guide Section 5: Getting the word out.
3 pages
Section 6: Presenting your Webinar
Get ready, get set...
Follow Along Guide Section 6: Showing up in style.
3 pages
Section 7: What to do AFTER your Webinar
Getting more mileage out of your webinars
Section 8: Technology Made Easy
Taming the technology
Follow Along Guide Section 8: Taming the technology
2 pages
Section 9: "Content Chunks"
11 Types of Content to Present
Follow Along Guide Section 9: Choosing your content
2 pages
Section 10: Critical Mistakes to Avoid
5 Reasons People Won't Buy
Follow Along Guide Section 10: Overcome objections before they come up.
1 page
Section 11: BONUS: Download the audio
Audio download: Introduction
Plan your webinar
Producing your Webinar - Intro
Producing your Webinar - Content
Producing your Webinar - Bridge
Producing your Webinar - Close
Producing your Webinar - Timing
Promoting your Webinar - Overview
Promoting your Webinar - Registration Page Formula
Promoting your Webinar - Getting Traffic
Promoting your Webinar - Essential Follow up
Presenting your Webinar
Technology Made Easy
11 Types of Content to Present
5 Reasons People Won't Buy
Post Webinar Follow Up

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Instructor Biography

Tom Buford, Founder of Tom Buford Marketing

Tom Buford is a business coach, speaker, author, musician, husband and dad. He helps his clients create fun, profitable businesses that allow space for a great lifestyle. This happens at Tom Buford Marketing where he specializes in teaching service providers how to package, price and promote their signature training and coaching programs.

  • Have you ever wondered how you can reach a bigger audience with your message?
  • Are you tired of always trading your time for money on the earn and spend treadmill?

Everyone has knowledge that can be packaged, priced, and promoted to create a lifestyle that allows for more free time and income while also making a bigger impact in their market.

Tom is here today to show you exactly how.

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