Music Marketing : Learn how you can grow your music business
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Music Marketing : Learn how you can grow your music business

Become a profitable musician: Promote music online with an email marketing strategy
3.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,100 students enrolled
Created by Thomas Ferriere
Last updated 3/2016
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 4 Articles
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build An Entire Music Selling Machine
  • Understand Email Marketing For Bands And Musicians
  • Grow A Fan Base With High Targeted Music Fans
  • Engage With Fans
  • Monetize Your Fans
  • Generate Passive Income With Your Music
View Curriculum
  • Have some music recorded
  • Basic internet skills
  • Willing to work hard!
  • This is not a copywriting course

Boost your music sales with an email strategy 


You've probably heard people say, “the money is in the list.” That old adage applies to musicians as much as it does an eccomerce business. However, chances are that even though you’ve heard this repeated over and over again, you have no idea what you need to do to actually build your own.

This course contains 3+ hours of content. It's designed for anyone, regardless of experience level, who wishes to improve their music sales.

We will take you step by step through setting up an email-gate and a squeeze page, and then send traffic to your system. We will also share with you the emails templates we use for engaging fans and sell music.

In music marketing, an email list is the best form of communicating with your fans. Social media gets a lot of attention but the most valuable digital channel is email.

When you’re an indie, it’s up to you to persuade people to buy your music. An email list is a great tool to engage with your fanbase, grow an audience. When you need to announce a new release or a performance and you already have built a relationship over a few days, people are less likely to be annoyed.

How to Become a Profitable Musician?

1.) You attract fans on a special page on your website (Squeeze Page)

2.) They enter an email address in exchange for free music

3.) The autoresponder sends friendly emails for a few days to build a relationship

4.) The autoresponder sends offers to buy the music

5.) BING >>> You've got new sales every day on auto pilot. No kidding

This strategy is literally the key to selling more music and the best is that everything is automatic so that you can focus and what matters to you, making music!

It’s not so easy to engage with fans and even more to ask them to buy from you. Well, we want to help you with that problem. We will share with you the followup emails sequence we use, these emails work like a charm. That’s because you don’t try to get the sale right away, and we are giving them to you just because we want to see you succeed.

Fill in the blanks and copy and paste the content into your autoresponder. It's that easy

Who is the target audience?
  • Anyone, regardless of experience level
  • Bands
  • Musicians
  • Record Labels
  • Music Publishers
  • DJs
  • Producers
  • Podcasters
  • Solo artists
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Curriculum For This Course
27 Lectures
Introduction To Music Selling Machine
3 Lectures 08:46

In this video I'll show you an overview of the entire course.

Preview 01:02

I'll show you some example of emails you will receive from your new fans after the first email is sent. The first 3 emails are very critical and important in order to engage your fans.

Preview 03:05

In this lecture we'll have a complete overview of the Music Selling Machine. We'll see how the visitors travel through the funnel and how we'll segment your lit.

Preview 04:39
Method 1 : Let's build the elements of the machine in Gumroad
3 Lectures 30:52

This will be the entry door to the machine. In this lecture we will see how to create your Lead Magnet to grow your list.

Create Your Lead Magnet

In this lecture we'll create your tripwire. This simple trick will help us segment the list right away by moving the fans that wants to buy from you in a different list with a different email follow-up series.

Create your Tripwire

In this lecture, we'll create your big offer. This is your money offer $$$$ :)

Your Big Offer
Setting Up Your Email Management System with Aweber
6 Lectures 47:09

basic settings and list creation in Aweber

Setting Up your autoresponder Part 1

In this lecture we'll start to fill the follow-up series for your lists.

Setting The Autoresponder Part 2

Fill the follow-up for the tripwire list

Filling the follow-up series with your swipe files

In this lecture we'll see how to synchronize your lists in Aweber. We'll move subscribers automatically from one list to another depending on the actions they'll take in your Music Selling Machine.

Synchonize Your lists

Opt-in confirmation

Method 2 : Create The Music Selling Machine With Wordpress
9 Lectures 49:59
1 page

If you need to Install Wordpress

Creating the main pages for the music selling machine

Creating the Squeeze page for the lead magnet

IMPORTANT : One more little thing about the confirmation

Create Your Tripwire Page

Create Your Thank You Page

Create Your Big Offer Page

Let's try the system with wordpress
Bring Traffic To the Machine
1 Lecture 00:57
Ways to bring Traffic
Install The Music Selling Machine on Your Band's website
2 Lectures 11:25
A simple script to unlock the machine on your main band's website

How to Install the script on Wordpress
Your Turn
3 Lectures 14:06

Student will be able to post their squeeze page for review by me and other students. We will give feedbacks and try to improve your conversions.

Post your Squeeze Page

When it comes to selling music online, developing a targeted subscriber base of active and repeat customers is an essential ingredient in the recipe to success.

For example, with a mailing list you can simply create broadcasts that go out to your entire subscriber base that feature your last single or promotional based offers as well as gaining valuable feedback from your subscribers on your music.

In this lecture we'll take a look at the most common mistakes made by email marketers.

List Building for Musicians : Mistakes to avoid

About the Instructor
Thomas Ferriere
4.1 Average rating
40 Reviews
3,125 Students
3 Courses
Music Business and Music Marketing

Hi! My name is Thomas and I studied Music Business with Berklee Music School. I am the Co-Owner of Reminiscence Publishing LLC and Music Marketing Rescue.

I have a passion for Music Marketing, Music Licensing and Music Publishing. I've been in the music industry for over 20 years as a composer and music publisher. Recently I have been awarded as a permanent member by SACEM (French PRO). Today, I am sharing with you my great tips for a successful career in the music Industry.