Marketing Automation is the best kept secret of the most successful online businesses. Utilizing marketing automation platforms turns your website into a 24x7 lead nurturing machine to convert visitors into buyers.
Until now, most marketing automation platforms were simply too expensive for most of us to use. Mautic has disrupted that industry by providing the world's first open source (free) marketing automation platform.
This course will walk you through implementing marketing automation on your website using Mautic as our platform.
Unlike other courses that simply show you features of a product, I take a different approach. We implement Mautic in a logical sequence to build an entire marketing funnel.
By the end of the course you will have a thorough understanding of Mautic, have had significant practice and will be ready to change the way you do business online forever.
If you're new to marketing automation, this lecture is essential to get an overview. Even if you're experienced, it's still recommended to review this lecture as it will highlight the central marketing funnel we will be using throughout the course.
Follow along us we create a mautic account so that you can follow along with the rest of the lectures. Here we will be using the Mautic cloud service and later on we will look at installing mautic on your own server.
It's helpful to start our review of mautic by understanding the dashboard which is our central landing page for mautic.
Mautic needs to track your web visitors. To do so you need to install a tracking pixel in your website. We'll cover that in this lecture.
We capture visitors email addresses to be able to nurture them. This is done through a mautic form and this lecture will detail how to create a form.
Building upon the previous lesson, we will now explore actions that should take place after a form is submitted.
With the basics out of the way, it's time to get serious! The fundamental purpose of marketing automation is to nurture prospects along a funnel. In this lesson we start that process.
This lesson builds upon the previous lesson and expands our knowledge of building marketing funnels in mautic by completing the flow.
You're a Mautic expert now. Let's build a really sophisticated campaign that mirrors what you would do in the real world.
Building upon the previous lesson, we finish out our drip campaign and set it into motion. After this lesson you will be very comfortable with the campaign builder in mautic.
That was a complicated funnel we just built. Now let's see how we can test it!
Scoring leads is an important part of marketing automation. In this lesson we will learn why you should score leads and how to score leads in mautic.
You're on your way to being a mautic master. Let's conclude this course with a few important tips.
Learn how to self install mautic on your own server. This lesson walks you through the requirements and how to manually upload and run the installer.
Mautic needs a set of CRON jobs to properly function. This lesson completes the series on self-install and shows you which cron jobs to setup on your server.
Chris is an experienced technology professional and licensed attorney. He has held executive roles in public companies, started his own companies and has extensive product management experience.
He likes to take complex concepts and break them down in a very easy to understand manner, and make sure that all the information is very practical and ready to use. Whether it's a legal concept or showing you how to develop software, you can sure the course will walk you step by step to what you need to know.