The Ultimate Guide to Mastering Mautic
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The Ultimate Guide to Mastering Mautic

Learn how to implement marketing funnels to propel online conversions
Best Selling
4.5 (66 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,119 students enrolled
Created by Chris du Toit
Last updated 2/2017
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Setup Mautic marketing automation
  • Implement a sales and marketing funnel using mautic
  • Have a thorough understanding of marketing automation
  • Build sophisticated nurture campaigns to increase conversions
View Curriculum
Requirements
  • You should have basic web skills such as using Wordpress or another CMS
  • Have a desire to do online business and improve lead conversion
Description

Marketing Automation is the best kept secret of the most successful online businesses. Utilizing marketing automation platforms turns your website into a 24x7 lead nurturing machine to convert visitors into buyers.

Until now, most marketing automation platforms were simply too expensive for most of us to use. Mautic has disrupted that industry by providing the world's first open source (free) marketing automation platform.

This course will walk you through implementing marketing automation on your website using Mautic as our platform.

Unlike other courses that simply show you features of a product, I take a different approach. We implement Mautic in a logical sequence to build an entire marketing funnel.

By the end of the course you will have a thorough understanding of Mautic, have had significant practice and will be ready to change the way you do business online forever.

Who is the target audience?
  • This course is for people who sell products or services online
  • This course is for people who want to learn how Marketing Automation works
  • This course is for people who want to learn how to implement a sales funnel
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Curriculum For This Course
18 Lectures
03:19:54
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Introduction
2 Lectures 07:13

A quick overview of how this course is structured.

Preview 02:07

If you're new to marketing automation, this lecture is essential to get an overview. Even if you're experienced, it's still recommended to review this lecture as it will highlight the central marketing funnel we will be using throughout the course.

Marketing Automation Overview
05:06
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Getting Started
5 Lectures 55:50

Follow along us we create a mautic account so that you can follow along with the rest of the lectures. Here we will be using the Mautic cloud service and later on we will look at installing mautic on your own server.

Creating a Mautic account
05:21

It's helpful to start our review of mautic by understanding the dashboard which is our central landing page for mautic.

Overview of the Mautic dashboard
08:58

Mautic needs to track your web visitors. To do so you need to install a tracking pixel in your website. We'll cover that in this lecture.

Installing the tracking pixel
10:28

We capture visitors email addresses to be able to nurture them. This is done through a mautic form and this lecture will detail how to create a form.

Creating and adding a form
21:50

Building upon the previous lesson, we will now explore actions that should take place after a form is submitted.

Understanding Form Actions
09:13
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Intermediate Mautic: Building your first funnel
3 Lectures 36:54

With the basics out of the way, it's time to get serious! The fundamental purpose of marketing automation is to nurture prospects along a funnel. In this lesson we start that process.

Building a marketing funnel - Part I
16:13

This lesson builds upon the previous lesson and expands our knowledge of building marketing funnels in mautic by completing the flow.

Building a marketing funnel - Part II
11:01

Don't let visitors leaving your website get off that easily! There is one more chance to grab their email address and we'll show you how in this lesson.

Preview 09:40
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Advanced Mautic funnel building
3 Lectures 31:00

You're a Mautic expert now. Let's build a really sophisticated campaign that mirrors what you would do in the real world.

Building a full campaign
05:29

Building upon the previous lesson, we finish out our drip campaign and set it into motion. After this lesson you will be very comfortable with the campaign builder in mautic.

Building a full campaign - Part II
17:44

That was a complicated funnel we just built. Now let's see how we can test it!

Testing your funnel
07:47
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Mautic Lead Scoring
1 Lecture 19:42

Scoring leads is an important part of marketing automation. In this lesson we will learn why you should score leads and how to score leads in mautic.

Scoring leads and MQLs
19:42
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Summary
1 Lecture 03:41

You're on your way to being a mautic master. Let's conclude this course with a few important tips.

Concluding our journey
03:41
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Mautic self-install
3 Lectures 45:34

Learn how to self install mautic on your own server. This lesson walks you through the requirements and how to manually upload and run the installer.

Downloading and installing Mautic
23:53

Mautic needs a set of CRON jobs to properly function. This lesson completes the series on self-install and shows you which cron jobs to setup on your server.

Setting up the Mautic CRON jobs
12:00

Finalizing Mautic configuragtion
09:41
About the Instructor
Chris du Toit
4.6 Average rating
797 Reviews
28,843 Students
3 Courses
Lawyer, Developer and Internet Geek

Chris is an experienced technology professional and licensed attorney. He has held executive roles in public companies, started his own companies and has extensive product management experience.

He likes to take complex concepts and break them down in a very easy to understand manner, and make sure that all the information is very practical and ready to use. Whether it's a legal concept or showing you how to develop software, you can sure the course will walk you step by step to what you need to know.