The Ultimate Guide to Mastering Mautic

Learn how to implement marketing funnels to propel online conversions

Highest Rated

Created byChris du Toit

Last updated 2/2017

English

What you'll learn

Setup Mautic marketing automation
Implement a sales and marketing funnel using mautic
Have a thorough understanding of marketing automation
Build sophisticated nurture campaigns to increase conversions

Course content

7 sections • 18 lectures • 3h 19m total length

Course Overview2:07
A quick overview of how this course is structured.
Marketing Automation Overview5:06
If you're new to marketing automation, this lecture is essential to get an overview. Even if you're experienced, it's still recommended to review this lecture as it will highlight the central marketing funnel we will be using throughout the course.

Creating a Mautic account5:21
Follow along us we create a mautic account so that you can follow along with the rest of the lectures. Here we will be using the Mautic cloud service and later on we will look at installing mautic on your own server.
Overview of the Mautic dashboard8:58
It's helpful to start our review of mautic by understanding the dashboard which is our central landing page for mautic.
Installing the tracking pixel10:28
Mautic needs to track your web visitors. To do so you need to install a tracking pixel in your website. We'll cover that in this lecture.
Creating and adding a form21:50
We capture visitors email addresses to be able to nurture them. This is done through a mautic form and this lecture will detail how to create a form.
Understanding Form Actions9:13
Building upon the previous lesson, we will now explore actions that should take place after a form is submitted.

Building a marketing funnel - Part I16:13
With the basics out of the way, it's time to get serious! The fundamental purpose of marketing automation is to nurture prospects along a funnel. In this lesson we start that process.
Building a marketing funnel - Part II11:01
This lesson builds upon the previous lesson and expands our knowledge of building marketing funnels in mautic by completing the flow.
Adding Exit Intent using Focus Items9:40
Don't let visitors leaving your website get off that easily! There is one more chance to grab their email address and we'll show you how in this lesson.

Building a full campaign5:29
You're a Mautic expert now. Let's build a really sophisticated campaign that mirrors what you would do in the real world.
Building a full campaign - Part II17:44
Building upon the previous lesson, we finish out our drip campaign and set it into motion. After this lesson you will be very comfortable with the campaign builder in mautic.
Testing your funnel7:47
That was a complicated funnel we just built. Now let's see how we can test it!

Downloading and installing Mautic23:53
Learn how to self install mautic on your own server. This lesson walks you through the requirements and how to manually upload and run the installer.
Setting up the Mautic CRON jobs12:00
Mautic needs a set of CRON jobs to properly function. This lesson completes the series on self-install and shows you which cron jobs to setup on your server.
Finalizing Mautic configuragtion9:41

Requirements

You should have basic web skills such as using Wordpress or another CMS
Have a desire to do online business and improve lead conversion

Description

Marketing Automation is the best kept secret of the most successful online businesses. Utilizing marketing automation platforms turns your website into a 24x7 lead nurturing machine to convert visitors into buyers.

Until now, most marketing automation platforms were simply too expensive for most of us to use. Mautic has disrupted that industry by providing the world's first open source (free) marketing automation platform.

This course will walk you through implementing marketing automation on your website using Mautic as our platform.

Unlike other courses that simply show you features of a product, I take a different approach. We implement Mautic in a logical sequence to build an entire marketing funnel.

By the end of the course you will have a thorough understanding of Mautic, have had significant practice and will be ready to change the way you do business online forever.

Who this course is for:

This course is for people who sell products or services online
This course is for people who want to learn how Marketing Automation works
This course is for people who want to learn how to implement a sales funnel

The Ultimate Guide to Mastering Mautic

What you'll learn

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Course content

Introduction2 lectures • 7min

Getting Started5 lectures • 56min

Intermediate Mautic: Building your first funnel3 lectures • 37min

Advanced Mautic funnel building3 lectures • 31min

Mautic Lead Scoring1 lecture • 20min

Summary1 lecture • 4min

Mautic self-install3 lectures • 46min

Requirements

Description

Who this course is for: