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Startups don't fail because they can't get the technology built. They fail because they can't get customers.
Based on material taught to MBA students at Northwestern University, one of the top 5 graduate programs in the country, this course uncovers the secrets smart startups have been using to rapidly grow.
At the conclusion of this course, you'll have a solid understanding of the techniques and tools leveraged by top startups, as well as over 150 specific ideas you can immediately use to get more customers and keep them coming back.
Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage. Whether you're a founder looking to jump start your growth efforts, or an employee looking to acquire these skills, this course will give you a huge increase in effectiveness.
During this course, we'll discuss:
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
|Section 2: Your First 1000 Users|
Your First 1000 Users
Your First 1000 Users, Part 2
|Section 3: Organize for Optimization|
Organize For Optimization Part 1
Organize for Optimization, Part 2Preview
|Section 4: Acquisition|
Intro to AcquisitionPreview
Search Engine Optimization
|Section 5: Activation|
Landing Page Optimization
|Section 6: Retention|
|Section 7: Referral|
|Section 8: Summary|
Sean Johnson is a professor of marketing at Northwestern University's Kellogg School of Management. He's also a partner leading product and growth at Digital Intent, a firm that conceives, builds and grows new digital startups. He has helped companies like Groupon, Follett, HarperCollins, Sittercity and more create innovative digital businesses and help them grow.