The Ultimate Guide to Digital Marketing
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The Ultimate Guide to Digital Marketing

A comprehensive guide to digital marketing tools, channels and tricks based on over 12 years experience.
3.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,038 students enrolled
Created by Philip Wride
Last updated 4/2015
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Current price: $10 Original price: $40 Discount: 75% off
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  • 3 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Redesign B2B marketing emails using design best practice
  • Understand B2B email marketing and marketing automation
  • Design a Marketing Automation flow for email campaigns
  • Build an SEO and Content strategy including keywords
  • Use Re-Targeting as an additional digital marketing channel
  • Understand lead scoring and lead nurturing in B2B marketing
  • Understand the basics of PPC / advertising
View Curriculum

In 2003 there was no Facebook. In 2005 no Twitter. In 2006 there were no iPhones. Marketing has had to change rapidly in order to keep up with technology and the new ways we communicate. Gone are the days of direct mail and billboard advertising - now is the time of email, social media and Apps.

Recent predictions suggest that global ad spend in 2015 will reach $540 Billion and that spend on digital media will make up just over 25% of that. In the retail sector - 55% of shoppers now research a product online while they are standing in a physical store. WhatsApp was sold to Facebook for $19 Billion because of the number of Users it had and SnapChat has become a marketing tool for savvy marketers. These things are all contributing to the way Marketers need to think about the world around them and how they engage with existing and potential customers.

Learn about the key digital marketing channels and tools in this comprehensive course.

  • Email Marketing
  • Content Marketing
  • SEO
  • Pay-Per-Click Advertising
  • Re-Targeting
  • Marketing Automation
  • Websites and Analytics

Who is this course for?

This course is the perfect toolkit for anyone wanting to start a career in digital marketing and for those already a few years in. It covers Email Marketing, Content, SEO, PPC, and Re-Targeting with a sprinkling of knowledge and wisdom based on my 12+ years experience as a digital marketer.

What are the requirements?

Absolutely none! A hunger to learn new things and an interest in how you can use digital marketing to promote products and services will definitely help though.

What am I going to get from this course?

The course is broken down in to Chapters focused on the key areas: Email Marketing, Content etc with multiple videos for each chapter. The videos are a mix of lecture slides (for discussions) and hands on examples of tools and tricks. At the end of the course you will have:

  • Mastered Email Marketing design layout and how to avoid the SPAM Filters
  • Learned how to use Re-targeting as part of an advertising campaign
  • Learned SEO basic principles and build a keyword list for websites
  • Gained an insight in to Analytics and how to understand how people are using your website / App

At the end of this course you'll be fully equipped to dive in to digital marketing.

Who is the target audience?
  • This course is for anyone looking to re-train as a digital marketer and for those with a few years experience who want to learn more. It doesn't require any coding / programming knowledge.
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Curriculum For This Course
30 Lectures
Welcome to The Ultimate Guide to Digital Marketing
1 Lecture 00:56

A short introduction about the course, what you'll learn and also a bit about me, your instructor.

Preview 00:56
Email Marketing
7 Lectures 39:54

This lecture provides an initial look at the differences between the types of B2C and B2B emails as well as basic design considerations.

Preview 06:22

What do you need to be aware of when it comes to B2B SPAM Filters and what can you do to avoid them? This video has the answers.

Preview 05:23

Increase reader engagement by following the 3 Second Rule!

The 3 Second Rule

This lecture looks at 4 key focus areas for your B2B email design to help you improve Clicks and engagement.

The F'in Email - B2B Email Design

A short look at considerations for Open Rate vs. Click Rate, Bounce notifications and Unsubscribes.

Open Rates, Clicks, Bounces, Unsubscribes and more

How to ensure successful split tests and how you can use variants and dynamic email content to improve results

Split Testing, Variants and Dynamic Emails

Send Times, Burst Send, Repeat Sends
B2B Marketing
3 Lectures 18:04

This lecture looks specifically at the world of B2B digital marketing and provides an understanding of lead generation, lead scoring, lead nurturing and how to interact with a Sales Team.

Lead Scoring and Lead Nurturing

Walking through a basic email marketing automation flow with lead score triggers.

Basic Email Marketing Automation

A look at some of the more advanced uses of Email Marketing Automation including the promotion of multiple products with nurturing emails.

Advanced Email Marketing Automation
Content Marketing
2 Lectures 16:25

Taking a look at how to craft buyer personas and how they are used as part of Content Marketing.

Buying Personas

Blogs, Whitepapers & Case Studies
SEO / PPC / Analytics
4 Lectures 42:19

An overview of SEO, what it is and what signals Google looks for when ranking websites.

What is SEO?

Keyword Research

URL Builder

An overview of what PPC is and how you can use it as a digital marketer.

Looking at PPC
Website Management
4 Lectures 46:54

This lecture provides a basic overview of what Responsive Design is and how it works.

The Basics of Responsive Design

A quick guide through the power of Google Analytics and why it needs to be the first thing in your digital marketing toolkit.

Google Analytics

Webmaster Tools is another great free tool from Google that sites well alongside Google Analytics and helps you understand what is actually happening on your website. This video provides a walkthrough of what it includes.

Walking through Google Webmaster Tools

On 21st April 2015 the Google Algorithm updates to place more focus on mobile - this video walks through the things to check in Google Analytics and Google Webmaster Tools to ensure your mobile website makes the grade.

Important changes to Google Search Algorithm and Mobile Websites
3 Lectures 10:28

Ever felt like an advert is following you around the internet? This is re-targeting and this video gives you a brief overview of how it works.

What is re-targeting?

You can re-target people who visit your website by showing them adverts on Twitter.

Twitter Re-Targeting

Facebook provides slightly different options for re-targeting, this video investigates what they are.

Facebook Re-Targeting
Course Quiz
0 Lectures 00:00

A short multiple choice quiz covering all the topics in this course.

Final Course Quiz
15 questions
6 Lectures 00:11
Email Marketing Slides
46 pages

Buying Personas Slides
7 pages

Basic Marketing Automation Slides
4 pages

What is SEO Slides
11 pages

Looking at PPC Slides
6 pages

Useful Links
About the Instructor
Philip Wride
3.8 Average rating
7 Reviews
1,038 Students
1 Course
Marketing Technologist & Digital Strategist

Chartered Marketer with 12+ years' experience in Digital Marketing. Holder of an MSc in International Marketing and worked across Bluechip and SMEs in both B2B and B2C.

I started in digital marketing at the age of 15 writing blogs and online content for news portals. This then expanded in to user engagement and community building before running my own digital marketing consultancy business. I've spent time working at Electronics Arts (online communities, social media and email) and Disney (built 13 territory websites) in the B2C space before moving across to B2B and working for marketing technology platforms (I spent a year as the Marketing Manager for an Email Marketing Platform and a year as a strategist / solutions consultant for a digital marketing / digital publication platform). More recently I've been involved in a telecoms mobile tech start-up where I had responsibility for the website build, email automation, social media and development of a mobile App.