Ultimate Google AdWords Course 2016–Stop SEO & Win With PPC!

Learn how our clients have transformed their sales using google AdWords & get your AdWords certification!
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  • Lectures 97
  • Length 18.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

** Updated November 21st 2016 – Includes fresh content that covers all the latest AdWords update ** 

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)

Over 15,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time. This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered. This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma

"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

- Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • How to set up your AdWords account from scratch 
  • The theory behind successful online advertising 
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads 
  • How to increase Quality Score and decrease your cost per click
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to analyze keyword data in Excel to gain deeper insight into your data
  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 
  • How to monitor your campaign performance on a regular basis 
  • How to spot trouble in your account and what you need to do to fix it 
  • How to understand your customers from a psychological level 

 .... and much much more! 

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now!


What are the requirements?

  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
  • All you need is a laptop, tablet or smartphone with an internet connection!
  • NO experience with AdWords required!

What am I going to get from this course?

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website

What is the target audience?

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

How To Make The Most Of This Course
Preview
05:28
AdWords Update–Google Removes (tentatively) Side Ads From Search Engine Results
05:23
Section 1: Introduction (We all gotta start somewhere)
15:48

Google AdWords Tutorial 2016: Updated and revised to cover all the recent AdWords updates. Thank you so much for taking the time to check out my course. In this lecture I will provide a brief introduction to the topics we're going to cover. I will also give you an overview of what to expect as you progress through the course .... plus a sneak preview of what you're going to be able to do using advanced AdWords scripts in your account!

09:27

This lecture gives you and overview of how Google AdWords works, and where your ads are displayed across the Google search and display networks.

Article

Due to popular demand, I've made all the slides for Chapter 1 available for download. This will give you the ability to come back and review specific slides offline, anytime. I hope you enjoy them and find them useful! 

Creating Your Very First Google AdWords Account
Preview
11:34
Using Your Website Navigational Structure To Structure Your AdWords Campaigns
11:11
Naming Your Campaign and Selecting The Right Campaign Type
08:19
Understanding the Different Types of Google AdWords Device Targeting
Preview
07:21
Taking a Deeper Look at Some Interesting Tablet Trends
09:10
Understanding Location Targeting at the Campaign Level in AdWords
11:05
Configuring Location Targeting and Using the Advanced Search Functions
12:00
Using Advanced Location Targeting Setting to Further Customize Your Ad Delivery
17:07
Setting Your Language Targeting Settings and Introduction to Bidding Strategies
06:23
Automated Bidding Strategies! (Target CPA, Target ROAS and Target Page Location)
Preview
16:46
Automated Bidding Part 2! Target outranking share, maximize clicks & ECPC
17:37
Manual CPC Bidding and Configuring Profitable Bids Inside The AdWords Dashboard
07:07
Understanding Standard vs Advanced Ad Delivery Options (in-depth look)
13:25
Understanding Sitelink Extensions and Location Extensions in Detail
Preview
14:03
Understanding Location, Call, Review, Callout and Structured Snippet Extensions
Preview
14:03
Configuring Multiple Campaign-Level Ad Extensions Inside the AdWords Dashboard
12:24
In-Depth Look At Soft and Hard Ad Scheduling at the Campaign Level in AdWords
07:33
Understanding What Ad Rotation is & How To Choose The Right Ad Rotation For You
08:50
Overview of Dynamic Search Ads and How to Use Tracking Templates in AdWords
Preview
04:55
5 questions

In this quiz you'll be tested on some Google AdWords basics that we covered in the first few chapters. You'll also be tested on some basic of setting up your first Google AdWords campaigns and configuring some of the basic account settings.

Section 2: Writing Killer Ads
Article

AdWords recently released a new ad format for search ads called Expanded Text Ads (ETA's). Here's what you need to know about them so you can make sure the ads in your account are as up to date and competitive as possible.

The Anatomy of AdWords Expanded Text Ads
Preview
11:40
14:44

In this lecture we will create our first ad from scratch, keeping in mind the best practices we learned in the previous lecture. We will also learn how to write an ad that appeals to your target audience while making sure we optimize our ad text for relevancy.

10 questions

In this quiz we're going to test your knowledge about Google ads best practices and your understanding of what it takes to write appealing ads that accurately describe your products and services.

Section 3: All About Keywords - The Heartbeat Of Your Account
08:20

This Google AdWords tutorial is all about fundamentals. In this lecture you will learn about the difference between keywords and queries. You will also learn about the three main steps to mastering keywords in Google AdWords.

  1. Keyword Research
  2. Keyword Planning
  3. Keyword Organization

You will also learn what the goals of each stage are and what tools we will use in each keyword stage

12:51

We continue to learn about the goals of the three main areas that have to do with mastering keywords inside Google AdWords. We will also talk about keyword how each stage in the keyword process relates to the overall buying funnel.

10:05

Here you'll learn about many specific third party tools that you can use to enhance your keyword research and keyword planning. Tools include the Google keyword planner, SEMrush, Microsoft Excel and many more.

18:34

In this lecture you will learn what match types are, how they work and how using them the right way can make a tremendous difference in your account.

I will do a brief overview of the 5 keyword match types:

  1. Broad match
  2. Broad match modified
  3. Phrase match
  4. Exact match
  5. Negative match
13:55

In this lecture you will learn about the details of broad match. I will teach you the pros and cons of using broad match in your campaigns, and I will walk you through examples of broad match use-cases.

14:57

In this lecture we discuss broad match modified in detail. You will learn about the pros and cons of using broad match modified, and you will learn how to determine the right time and place to use broad match modified in your account. We will walk through a few examples of broad match modified that can be applied to your campaigns.

17:06

In this section we talk about two very important match types in Google AdWords: Phrase match and exact match. You will learn how to use each of them, and the pros and cons of each.

You will learn about the impact these match types will have on search volume and we will walk through a variety of different examples that can be applied to your own campaigns.

10:50

In this lecture we talk about how to use the concept of keyword themes to begin organizing your keyword lists. We will also discuss the importance of relevancy in your account, and why Google cares so much about relevancy. We will begin covering some of the basic methods of initital keyword research.

09:08

In this section we'll begin to build our foundational keyword list using Google keyword suggestions within your AdWords dashboard.

06:54

In this section we're going to learn how to use Google's own database of popular searches to discover profitable keyword and negative keyword ideas. We will look at adding new keywords into our ad group and we will also begin to add some campaign-level negative keywords.

11:03

In this section you will learn how to use Google's keyword planner tool to:

  • Get traffic estimates on keywords
  • Generate new keyword ideas
  • Get cost per click estimates
  • Determine the level of competition of given keywords
  • Add keywords to your ad groups directly from the keyword planner tool
  • Get full ad group ideas and download them into Excel.
13:31

in this lecture we will continue exploring the Google keyword planner tool. We will also take an in-depth look at SEMrush, a leading keyword research tool used by leading brands and agencies. We'll use this tool to spy on your competition so you can see what keywords your competitiors are using to drive traffic to their websites.

11:43

In this section we will finish learning about SEMrush, and how we can use it to plan new keywords and get accurate cost estimates on what your click costs are going to be. We will also begin talking about campaign and ad group structure.

10:53

In this section we will begin learning about how people interact with search engines and how much commercial intent (likelihood to buy) we can infer from search queries. This stage is important as you will begin to get a sense of which keywords are ultimately going to drive the highest quality traffic through your AdWords campaigns.

09:59

In this section we will begin to understand how the buyer psyche plays a role in the bigger picture. You will learn how to analyze any keyword and recognize the buyer psyche that it represents. You will be able to look at a keyword and determine how likely a click is to bring a customer to your site that will be highly interested in your products or services.

11:05

In this lecture you will learn about the four main stages in the buyer funnel:

  1. Awareness
  2. Interest
  3. Shop
  4. Buy

You will learn about how keywords and queries progress from the general to the specific as someone journeys down the buyer cycle. More importantly you will learn how to recognize which stages in the buyer cycle your visitors are based on the query that triggered your ads.

14:32

Using an advanced understanding of the buyer funnel, the different query types and the level of detail and urgency in a query, you will begin to understand how to determine which clicks are likely to buy from you, and which clicks are likely to be just casual browsers. This information will help you build a campaign that will drive traffic and meet your marketing goals

14:52

In this lecture I will teach you some advanced keyword techniques using Microsoft Excel. While most Google AdWords courses will leave everything in the dashboard, it's important to learn how to use Microsoft Excel to help you save time and avoid errors when working on your keyword lists and keyword themes.

06:40

In this lecture I will continue to show you some very helpful tricks and techniques to create variations of your keywords in all the different match types directly in Microsoft Excel. I will show you how to upload your keywords directly into AdWords from Excel. This will save you a lot of time and it will help you be more thorough as you build out your keywords.

15 questions

This quiz will test your keyword knowledge in Google AdWords as well as your understanding of the concepts we covered regarding keyword research and organization.

Section 4: Account Structure - How To Structure Ad Groups Like A pro
07:27

In this section you're going to learn how to take your new AdWords keyword lists and upload them back into your AdWords dashboard. You will learn how to create a new ad group, pause or remove existing ad groups, and write a new compelling, relevant ad.

10:48

In this section you will learn more about best practices for writing relevant ads. I will also teach you how to create highly relevant groups of keywords inside Microsoft Excel utilizing the different layers of match types. We will also go step by step as we add our keyword lists into our ad groups and assign them specific bids.

13:11

Now that we have multiple ad groups, we need to have relevant ads that reflect the keywords in attached to those ads. In this section you will learn how to create new ads that are both relevant to your specific keywords while making sure your ads capture the attention of your ideal customers.

08:09

Above and beyond having a very clear understanding of the concepts of relevancy, you need to be able to navigate around the AdWords dashboard to find all the different elements of your account. In this section you will learn how to navigate between ad groups, keywords and ads inside your account.

Section 5: Setting Up Your AdWords Billing
09:04

In this section you will learn how to navigate to your billing account inside AdWords and view your payment profile and payment history. You'll learn how to change your preferred billing method and see the credits and debits due on your account.

Section 6: The Incredible Dynamics Of The AdWords Auction
20:08

In this section you'll learn about the basic dynamics of the AdWords Auction.

You'll learn about:

  • Relevancy in the auction
  • The second price auction system
  • Max CPC bids
  • How you pay for clicks
  • The effects of relevancy on cost per click
  • Understanding Ad Rank
15:28

In this introduction to Quality Score you will learn:

  • The history of Quality Score in AdWords
  • How the AdWords auction used to work before Quality Score
  • How click through rate effects Quality Score
  • The importance of Keyword / Ad Relevance
  • The importance of Keyword / Query Relevance
  • Other factors that effect Quality Score
Understanding Quality Score: Landing Page Quality
07:04
Understanding Ad Rank and How It Is Calculated
12:04
When You Could Ignore Low Quality Scores (and when you can't!)
09:14
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
08:02
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
11:25
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
07:09
Section 7: Expanding And Refining Your Campaigns
Navigating The AdWords Dashboard
Preview
15:58
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
15:14
Editing The Essential Campaign Settings
06:18
How To Create New Campaigns That Will Improve Your Results
15:21
How ToUse Your Website To Make The Best Campaigns Possible
15:45
How To Set Up Powerful Custom Schedules For Your Campaigns
11:56
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
12:07
Section 8: Negative Keywords - Your Greatest Ally
Understanding Negative Keywords In-Depth
Preview
14:19
Using Broad, Phrase and Exact Match With Your Negative Keywords
06:50
Adding and Removing Negative Keywords and Negative Keyword Lists
20:25
Section 9: Making Your Ads Unstoppable With Multiple Ad Extnesions
Introduction To Ad Extensions
Preview
06:22
The Benefits Of Using Ad Extensions
08:14
Different Types Of Ad Extensions and Best Practices
05:55
Adding Sitelink Extensions
08:19
Configuring Your Sitelink Extensions For The Best Results
11:22
Adding Callout Extensions And Phone Extensions
08:13
Section 10: Remarketing – Your Secret Weapon To Converting Like A Boss
The 5 Primary Forms Of Remarketing
Preview
15:55
Realizing The Benefits And Importance Of Remarketing
12:49
How To Create And Add Your Remarketing Tag
09:28
Creating Your First Remarketing Audience
13:28
Configuring Your Remarketing Campaign Settings
13:51
Section 11: Keeping Track Of Profits With Conversion Tracking
Understanding The Basics Of Conversion Tracking
Preview
14:22
Exploring The Different Conversion Actions Visitors Take On Your Site
Preview
14:22
Setting Up Conversion Tracking For Form Submissions
17:51
Generating And Installing Your Conversion Tracking Tag
09:10
Understanding The Basics Of Phone Call Tracking
Preview
09:02
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
09:33

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Instructor Biography

Isaac Rudansky, Certified Google AdWords Pro |Co-founder of AdVenture Media

I co-founded the AdVenture Media Group, a digital ad agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.

I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

My partner and I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns.

In the past 12 months, I've generated over $9,000,000 in revenue for my clients, spanning more than 75 unique industries.

Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,

My beginners guide to Google AdWords has been watched by over 300,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal


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