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Email Intelligence: Craft the Perfect Marketing Email

Never write another email from scratch again with this ultimate email swipe. Learn exactly what to say and how to say it
4.0 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,621 students enrolled
Created by Basim Salim
Last updated 10/2016
English
$10 $200 95% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Increase engagement, sell more products, onboard new users, bring back inactive ones and, most importantly, earn trust.
Learn the 12 key components of a killer email – from subject lines to email copy.
Take tried and tested email templates and apply them in your email marketing.
Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
Get over 135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more.
Build trust with your customers, users, readers and leads
View Curriculum
Requirements
  • You do not need to have an email list to take this course – we will teach you how to generate email subscribers for your list.
  • Must have or plan of purchasing an email service provider (ESP)
  • No software is required. Any computer with internet access and a browser is sufficient.
Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Email marketing is more than creating catchy subject lines and tweaking the design. If that's what you've been doing, then you're doing it all wrong.

An effective email marketing strategy depends on emailing your subscribers, users and customers at the right place and at the right time – and I don't mean delivery times. I mean sending emails based on where they are in your marketing cycle.

So are subject lines and design important?

Yes.

They aren't the deciding factor in whether they will open up your email or not. There is a greater science to it.

A great email marketing strategy consists of the following:

  • The recipient understands why they have received this email and they expect it.
  • They have been guided throughout your buying process through an educational marketing strategy so your email is helpful NOT salesy.
  • Your email is unique, personal and designed for EACH individual.

If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.

Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.

The Email Intelligence course is about building trust with your customers by crafting perfect emails. Emails that are essential as part of your email marketing strategy. In this course, I will provide you with many examples (135 to be exact) divided into five categories and 41 sub-categories based on where your email subscribers are in your marketing funnel. All of the examples I will provide you are explained in detail as WHY they actually work.

What we'll cover in the course...

  1. Learn the 12 key components of a killer email – from subject lines to email copy.
  2. Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
  3. Get over135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
  4. You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more.

Who is this course for exactly?

  • If you want to use the power of email marketing to generate more sales for your business.
  • You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
  • You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
  • You’re ready to take your business to the next level... and put your scaled-up profits on autopilot.
Who is the target audience?
  • If you want to use the power of email marketing to generate more sales for your business.
  • You’re ready to take your business to the next level... and put your scaled-up profits on autopilot.
  • You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
  • You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
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Curriculum For This Course
Expand All 69 Lectures Collapse All 69 Lectures 03:46:44
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Introduction to the Course & Email Marketing
3 Lectures 07:24

In this lecture we will cover introduce the course and discuss what we will be covering in it.

Preview 03:00

I introduce you to the course and why it is so important.

Instructor Introduction
01:02

Students will learn how email marketing in 2015 is more difficult than ever thanks to the digital consumer.

Preview 03:22
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Crafting the Perfect Email
12 Lectures 12:08

Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.

Preview 02:11

Learn why customizing your 'From' address can help boost your open-rates.

A Real Sender
00:58

You will learn why having a branded email can help establish credibility and avoid spam alerts.

Company Branding
01:04

You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.

Personalized Email Copy
00:48

Learn how to segment your email so you are speaking to the right audience without being too generic.

Strategic Email Segmenting
01:28

You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.

Your Value Proposition
00:56

You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.

Creating Effective Call to Actions
01:12

Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.

Relevant Powerful Image
00:37

A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.

A Secondary Call-to-Action
00:54

Learn the importance of social sharing buttons and where you place them.

Social Sharing & Buttons
00:40

Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.

Link to Privacy Policy
00:36

Learn the importance of an unsubscribe link and why you need to place it where someone can see it.

Unsubscribe Button
00:44
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Onboarding Emails: Get them on board so you can effectively sell later
10 Lectures 17:22

In this lecture we introduce the first type of emails which are the on boarding emails.

Intro to Onboarding Emails
00:33

Here is how you welcome someone new who has joined your email list.

Preview 03:07

Sometimes it helps to get a little bit personal with your emails and this is how it is done.

Personal Welcome Emails
01:43

You need to get started after you have joined an email. This is how it is done.

Preview 01:55

When your free trial is ending, you need to remind them.

Free Trial Ending Emails
02:22

People need their subscriptions to be activated and this is how to get them to do so.

Activation Emails
01:50

Sometimes you have to nudge people to do them.

Nudge Emails
01:44

Sometimes your subscribers sign-up but they need to fill your profile.

Preview 02:04

You need to push subscribers to buy more.

Upsell Emails
02:04

Download all the emails in PDF format for your reference.

RESOURCE: Complete Downloadable Examples of Onboarding Emails
26 pages
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Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
8 Lectures 08:12

In this lecture we introduce the first type of emails which are the on boarding emails.

Intro to Subscriber Emails
00:18

Learn how to communicate new features of your product and service to your subscribers.

New Feature Emails
01:15

Have a new blog post? These are the best ways to let them know about it.

Preview 01:33

Say Thank You like it really matters with these heartfelt emails.

Thank You Emails
01:29

Newsletters are important. Here is how you can keep your subscribers up to date with the latest and greatest.

Newsletters
01:16

Here is how to communicate a round-up of information in an email.

Round-up Emails
01:00

Want to offer a course through email? This is how you should do it.

Preview 01:21

Download all the emails in PDF format for your reference.

RESOURCE: Complete Downloadable Examples of Subscriber Emails
18 pages
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Promotional Emails: How to Sell to Your List without actually 'Selling'
11 Lectures 17:34

In this lecture we introduce the second type of emails which are the promotional emails.

Intro to Promotional Emails
00:26

Have a special offer you want to offer your subscribers? This is the way to do it.

Preview 02:29

Holding a sale has to be done the right way or else you won't get that many sales.

Sale Emails
02:14

Holiday offers are the best way to increase your sales and you need an email that needs to be clicked.

Holiday Offer Emails
01:30

If you're holding an event and want your subscribers to show-up you need to follow these examples.

Event Announcement Emails
01:37

Give your subscribers the ability to upgrade their subscription.

Upgrade Emails
01:43

Sometimes you need your email to be clicked and so you need to set up a bait.

Click-Bait Emails
01:59

Asking a provocative question is what you need to for your email to be opened. This is how it is done.

"Did You Know?" Emails
02:13

Mistakes happen from the best of us. This is how you apologize without losing business.

Preview 01:42

This is how you invite your subscribers to your event, product or service.

Invitation Emails
01:41

Download all the emails in PDF format for your reference.

RESOURCE: Complete Downloadable Examples of Promotional Emails
27 pages
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Transactional Emails: Triggering Emails When Your Subscribers Interact With You
9 Lectures 11:16

In this lecture we introduce the third type of emails which are the transactional emails.

Intro to Transactional Emails
00:22

Once they have purchased, you need to send them the receipt the right way.

Receipt Emails
02:26

When subscribers reset their passwords, what is the best way to get it back to them?

Password Reset Emails
01:10

When you've set-up double opt-ins, this is how you set it up.

Preview 01:07

You have to notify your subscribers of new changes.

Notification Emails
01:31

This is how you let them know about their purchased products.

Shipping Confirmation Emails
01:28

When their subscription is ending, this how you get them to renew it.

Subscription Renewal Emails
01:21

When you have an app extension and you want them to know about it. This is how you do it.

App Extension Emails
01:51

Download all the emails in PDF format for your reference.

RESOURCE: Complete Downloadable Examples of Transactional Emails
23 pages
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Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
13 Lectures 21:09

In this lecture we introduce the fourth type of emails which are the behavioral emails.

Intro to Behavioural Emails
00:29

If your customers have opted into something, then you need to give it to them in the way they want it.

“Here’s That Thing You Asked For” Emails
01:58

Here is how you get your customers back in your shopping cart after they have abandoned it.

Preview 01:49

Your customers are more likely to buy the things they were looking at, this is how you can go back to them.

Browsing History Emails
01:53

When something goes wrong, its best not to leave your subscriber in the dark. You need to let them know in the best way possible.

“Something Went Wrong With Your Account” Emails
02:15

After they have purchased your product, it is best to get a review.

Preview 02:08

If they've bought from you before, then changes are they will buy again if remind them of what they might also like.

“You Might Also Like” Emails
02:15

Need feedback? Then this is how you get a survey response from your subscribers.

Survey Emails
01:10

After you have reached a certain milestone, then you need to let them know.

Milestone Emails
01:54

This is about faking it, till your making it.

Fake Transactional Emails
01:58

Sometimes people need to know how popular you are. This is how you let them know.

Preview 01:30

You have to keep them involved in your business, and this is how you retain them.

Retention Emails
01:50

Download all the emails in PDF format for your reference.

RESOURCE: Complete Downloadable Examples of Behavioural Emails
33 pages
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Course Conclusion
3 Lectures 04:01

This is how you can connect with me and get all information.

Preview 1 page

Thank You and a Little Favour!
00:40

BONUS: A little gift for you...
03:21
About the Instructor
4.1 Average rating
341 Reviews
18,960 Students
20 Courses
Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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