Email Intelligence: Craft the Perfect Marketing Email

Never write another email from scratch again with this ultimate email swipe. Learn exactly what to say and how to say it
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  • Lectures 69
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Email marketing is more than creating catchy subject lines and tweaking the design. If that's what you've been doing, then you're doing it all wrong.

An effective email marketing strategy depends on emailing your subscribers, users and customers at the right place and at the right time – and I don't mean delivery times. I mean sending emails based on where they are in your marketing cycle.

So are subject lines and design important?

Yes.

They aren't the deciding factor in whether they will open up your email or not. There is a greater science to it.

A great email marketing strategy consists of the following:

  • The recipient understands why they have received this email and they expect it.
  • They have been guided throughout your buying process through an educational marketing strategy so your email is helpful NOT salesy.
  • Your email is unique, personal and designed for EACH individual.

If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.

Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.

The Email Intelligence course is about building trust with your customers by crafting perfect emails. Emails that are essential as part of your email marketing strategy. In this course, I will provide you with many examples (135 to be exact) divided into five categories and 41 sub-categories based on where your email subscribers are in your marketing funnel. All of the examples I will provide you are explained in detail as WHY they actually work.

What we'll cover in the course...

  1. Learn the 12 key components of a killer email – from subject lines to email copy.
  2. Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
  3. Get over135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
  4. You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more.

Who is this course for exactly?

  • If you want to use the power of email marketing to generate more sales for your business.
  • You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
  • You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
  • You’re ready to take your business to the next level... and put your scaled-up profits on autopilot.

What are the requirements?

  • You do not need to have an email list to take this course – we will teach you how to generate email subscribers for your list.
  • Must have or plan of purchasing an email service provider (ESP)
  • No software is required. Any computer with internet access and a browser is sufficient.

What am I going to get from this course?

  • Increase engagement, sell more products, onboard new users, bring back inactive ones and, most importantly, earn trust.
  • Learn the 12 key components of a killer email – from subject lines to email copy.
  • Take tried and tested email templates and apply them in your email marketing.
  • Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
  • Get over 135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
  • You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more.
  • Build trust with your customers, users, readers and leads

What is the target audience?

  • If you want to use the power of email marketing to generate more sales for your business.
  • You’re ready to take your business to the next level... and put your scaled-up profits on autopilot.
  • You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
  • You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course & Email Marketing
03:00

In this lecture we will cover introduce the course and discuss what we will be covering in it.

01:02

I introduce you to the course and why it is so important.

03:22

Students will learn how email marketing in 2015 is more difficult than ever thanks to the digital consumer.

Section 2: Crafting the Perfect Email
02:11

Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.

00:58

Learn why customizing your 'From' address can help boost your open-rates.

01:04

You will learn why having a branded email can help establish credibility and avoid spam alerts.

00:48

You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.

01:28

Learn how to segment your email so you are speaking to the right audience without being too generic.

00:56

You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.

01:12

You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.

00:37

Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.

00:54

A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.

00:40

Learn the importance of social sharing buttons and where you place them.

00:36

Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.

00:44

Learn the importance of an unsubscribe link and why you need to place it where someone can see it.

Section 3: Onboarding Emails: Get them on board so you can effectively sell later
00:33

In this lecture we introduce the first type of emails which are the on boarding emails.

03:07

Here is how you welcome someone new who has joined your email list.

01:43

Sometimes it helps to get a little bit personal with your emails and this is how it is done.

01:55

You need to get started after you have joined an email. This is how it is done.

02:22

When your free trial is ending, you need to remind them.

01:50

People need their subscriptions to be activated and this is how to get them to do so.

01:44

Sometimes you have to nudge people to do them.

02:04

Sometimes your subscribers sign-up but they need to fill your profile.

02:04

You need to push subscribers to buy more.

26 pages

Download all the emails in PDF format for your reference.

Section 4: Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
00:18

In this lecture we introduce the first type of emails which are the on boarding emails.

01:15

Learn how to communicate new features of your product and service to your subscribers.

01:33

Have a new blog post? These are the best ways to let them know about it.

01:29

Say Thank You like it really matters with these heartfelt emails.

01:16

Newsletters are important. Here is how you can keep your subscribers up to date with the latest and greatest.

01:00

Here is how to communicate a round-up of information in an email.

01:21

Want to offer a course through email? This is how you should do it.

18 pages

Download all the emails in PDF format for your reference.

Section 5: Promotional Emails: How to Sell to Your List without actually 'Selling'
00:26

In this lecture we introduce the second type of emails which are the promotional emails.

02:29

Have a special offer you want to offer your subscribers? This is the way to do it.

02:14

Holding a sale has to be done the right way or else you won't get that many sales.

01:30

Holiday offers are the best way to increase your sales and you need an email that needs to be clicked.

01:37

If you're holding an event and want your subscribers to show-up you need to follow these examples.

01:43

Give your subscribers the ability to upgrade their subscription.

01:59

Sometimes you need your email to be clicked and so you need to set up a bait.

02:13

Asking a provocative question is what you need to for your email to be opened. This is how it is done.

01:42

Mistakes happen from the best of us. This is how you apologize without losing business.

01:41

This is how you invite your subscribers to your event, product or service.

27 pages

Download all the emails in PDF format for your reference.

Section 6: Transactional Emails: Triggering Emails When Your Subscribers Interact With You
00:22

In this lecture we introduce the third type of emails which are the transactional emails.

02:26

Once they have purchased, you need to send them the receipt the right way.

01:10

When subscribers reset their passwords, what is the best way to get it back to them?

01:07

When you've set-up double opt-ins, this is how you set it up.

01:31

You have to notify your subscribers of new changes.

01:28

This is how you let them know about their purchased products.

01:21

When their subscription is ending, this how you get them to renew it.

01:51

When you have an app extension and you want them to know about it. This is how you do it.

23 pages

Download all the emails in PDF format for your reference.

Section 7: Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
00:29

In this lecture we introduce the fourth type of emails which are the behavioral emails.

01:58

If your customers have opted into something, then you need to give it to them in the way they want it.

01:49

Here is how you get your customers back in your shopping cart after they have abandoned it.

01:53

Your customers are more likely to buy the things they were looking at, this is how you can go back to them.

02:15

When something goes wrong, its best not to leave your subscriber in the dark. You need to let them know in the best way possible.

02:08

After they have purchased your product, it is best to get a review.

02:15

If they've bought from you before, then changes are they will buy again if remind them of what they might also like.

01:10

Need feedback? Then this is how you get a survey response from your subscribers.

01:54

After you have reached a certain milestone, then you need to let them know.

01:58

This is about faking it, till your making it.

01:30

Sometimes people need to know how popular you are. This is how you let them know.

01:50

You have to keep them involved in your business, and this is how you retain them.

33 pages

Download all the emails in PDF format for your reference.

Section 8: Course Conclusion
1 page

This is how you can connect with me and get all information.

Thank You and a Little Favour!
00:40
BONUS: A little gift for you...
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Instructor Biography

Basim Salim, Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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