The Trademan's Guide To Marketing

Double your 'tradie' business in 2016 with these essential strategies
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  • Lectures 34
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

This course is all about how tradesmen and women can get more customers and make more money using the internet and modern day business development methods.

It aims to provide you with a support framework for entrepreneurial learning within the construction industry.

It aims to assist in the business education and development that is holding your construction business back.

Topics include:

  • How to make sure your customers can find you
  • How to target your paying and profitable customers
  • The tradesmens guide to making money using social media
  • How to turn your contacts into money
  • Identifying your key services and turning them into cash
  • How to get free marketing
  • How to get other people's paying customers as your own
  • The Tradesmen's 2016 'Make More Money' Plan
  • BONUS: Get your FREE eBook

This course of 20+ tutorial videos will provide tradesmen and tradeswomen - anyone who is a self-employed 'tradie', or has a 'man in a van' type business, to get more customers and make more money.

It will provide you with the fundamental strategies for making more money while doing less; so that you can increase your income without constantly pulling 50+ hour weeks and wondering where the next project is coming from.

  • Run by two successful business owners, this course for tradies is the start to getting the internet to work harder for you and your bank account laughing again.

We are not there to teach a carpenter to chop wood, we are there to aid him grow his carpentry business. THERE IS MONEY TO BE MADE BY GOING ONLINE, let us who have been there from business start-up right through to sale of a large award winning company show you the way.

What are the requirements?

  • You will need internet connection

What am I going to get from this course?

  • The fundamental strategies for getting more customers and making more money as a 'Tradie'
  • How tradesmen can earn more money by doing less in their business
  • How tradesmen can make more money by getting online
  • How tradesmen can double their income in 2016 by implementing these strategies

Who is the target audience?

  • This course is aimed at those working in the trades industries. It will suit men and women who are self-employed, own a small trades business or 'man in a van' type business
  • If you are a trades person who has spent 2015 working your rear-end off, putting in hour after hour and still wondering where the cash went or where your next project is coming from, then this course will give you some simple strategies for generating more customers in 2016 with ease
  • This course will also suit anyone working in the trades industry who is responsible for business growth and development or customer acquisitions and sales

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome To The Course!
About The Course
Meet Your Trainer - Ciaran Breannan
Meet Your Trainer: Sarah Cordiner
Section 2: Business Audit
SWOT Analysis
How to Monitor Your Opportunities & Threats
Section 3: Getting More Business Exposure
Put Yourself Where You Can Be Seen
How to Get Your Business Published in Books, Magazines & Newspapers
Section 4: An Introduction to Finding Customers Online
4 Reasons Why You Should Have a Website
List Your Business Here To Get Found Every Time!
Making Sure Your Customers Find You Online Using Keywords
Section 5: Defining Your Target Customer & Your Market
Who Is Going To Give You Money?
Your Customer Segments
Understanding Your Customer Profile
Section 6: The Tradesman's Guide To Social Media
The 3 Top Rules For Posting Online
Using Social Media To Make More Money
Top Tips For Finding Trades Customers Online
How To Get More Customers Using Twitter
Finding Customers With This Twitter Tool
How To Get More Customers Using LinkedIn
Finding High Quality Customers on Linkedin
Putting Your Social Media on Autopilot
Section 7: Turn Your Contacts Into Money
How To Create Paying Customers On A Budget
The Power Of The List For Making You Money
Use This Strategy To Nurture Your List
Using Mailchimp to Store and Message Your Contacts
Section 8: Identifying Your Key Services & Turing Them Into Cash
The Importance Of Your 'Menu'
The Tradesman's USP
Section 9: To Pay For Marketing, Or Not To Pay?
Understanding 'Cost Per Lead
Measuring What Works So You Don't Waste Your Money
Section 10: The Benefits of Partnerships
The Power of Partnerships
The 3 Steps To Building Your Business Through Partnerships
Section 11: The Tradesman's 2016 'Make More Money' Plan
The Tradesman's 2016 'Make More Money' Plan
Section 12: BONUS: Conclusion & What's Next?
BONUS: What's Next?
BONUS: How To Contact Ciaran & Sarah

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Instructor Biography

Sarah Cordiner, Entrepreneur, Edupreneur & Qualified Educator

Sarah is an entrepreneur and qualified educator with over 10 years experience in business in 3 different countries, and is post-graduate qualified in adult education.

She is the CEO of MainTraining; Winner of the 'Influential 100 Awards 2015 & 2016'; Founder of 'The Edupreneur Awards', Finalist of the Telstra Young Business Woman of the Year 2015, Finalist of the Telstra Start Up Business of the Year 2015 among other accolades.

She is also an international best-selling author and international professional speaker in the topics of entrepreneurship, edupreneurship, education and lifelong learning and virtual reality education.

With a PGCE, a BA (Hons) Degree in Education and 10 years in business, Sarah knows a thing or two about combining business with education to create a potent elixir of growth and success for everyone involved.

BRW Young Rich List Member, Jack Delosa says: "Sarah is the absolute best in her business and I cannot recommend her highly enough"

"You will not be disappointed by Sarah's practical, implementable, 'to the point' training that combines with a vivacious, bubbly and delightful delivery style"

I've been teaching these topics for many years, but delivering them face to face restricted how many people I could help and made it very very expensive for my students when I traveled overseas to bring my lessons to them. So I have begun transforming my workshops into online courses so that I can help so many more people, without having to pass on the venue expenses to them! This makes me so happy!

I cannot wait to take you to the next chapter in your life with my passionately put together courses.

Cheering you on,

Sarah X

Instructor Biography

Ciaran Brennan, Making Tradesmen More Money Online

Having started a carpentry business at a young age Ciaran Brennan very quickly realised the highly competitive natural of the construction industry. After his first business completely failed Ciaran began to study online and how he could integrate a trade business to fit with this new online and social trend. Ciaran managed this beautifully creating a manufacturing business for residential & commercial construction eventually selling to a larger organisation. His passion for trade business will be difficult to match "we're not natural marketers or salesmen, we're tradesmen but we need to keep up with new technologies especially those that can scale our businesses in a faction of the time"

Ciaran's passion for trade business has led him to great heights, his vision is to enable all tradesmen build a business of their dreams.

"There's only one reason your trade business should not be online in today's business world and that's if you don't like making money"

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