The Trademan's Guide To Marketing
4.3 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Trademan's Guide To Marketing

Double your 'tradie' business in 2016 with these essential strategies
4.3 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,893 students enrolled
Last updated 2/2016
English [Auto-generated]
Price: Free
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The fundamental strategies for getting more customers and making more money as a 'Tradie'
  • How tradesmen can earn more money by doing less in their business
  • How tradesmen can make more money by getting online
  • How tradesmen can double their income in 2016 by implementing these strategies
View Curriculum
  • You will need internet connection

This course is all about how tradesmen and women can get more customers and make more money using the internet and modern day business development methods.

It aims to provide you with a support framework for entrepreneurial learning within the construction industry.

It aims to assist in the business education and development that is holding your construction business back.

Topics include:

  • How to make sure your customers can find you
  • How to target your paying and profitable customers
  • The tradesmens guide to making money using social media
  • How to turn your contacts into money
  • Identifying your key services and turning them into cash
  • How to get free marketing
  • How to get other people's paying customers as your own
  • The Tradesmen's 2016 'Make More Money' Plan
  • BONUS: Get your FREE eBook

This course of 20+ tutorial videos will provide tradesmen and tradeswomen - anyone who is a self-employed 'tradie', or has a 'man in a van' type business, to get more customers and make more money.

It will provide you with the fundamental strategies for making more money while doing less; so that you can increase your income without constantly pulling 50+ hour weeks and wondering where the next project is coming from.

  • Run by two successful business owners, this course for tradies is the start to getting the internet to work harder for you and your bank account laughing again.

We are not there to teach a carpenter to chop wood, we are there to aid him grow his carpentry business. THERE IS MONEY TO BE MADE BY GOING ONLINE, let us who have been there from business start-up right through to sale of a large award winning company show you the way.

Who is the target audience?
  • This course is aimed at those working in the trades industries. It will suit men and women who are self-employed, own a small trades business or 'man in a van' type business
  • If you are a trades person who has spent 2015 working your rear-end off, putting in hour after hour and still wondering where the cash went or where your next project is coming from, then this course will give you some simple strategies for generating more customers in 2016 with ease
  • This course will also suit anyone working in the trades industry who is responsible for business growth and development or customer acquisitions and sales
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Curriculum For This Course
34 Lectures
Welcome To The Course!
3 Lectures 03:55
About The Course

Meet Your Trainer - Ciaran Breannan

Meet Your Trainer: Sarah Cordiner
Business Audit
2 Lectures 07:14
SWOT Analysis

How to Monitor Your Opportunities & Threats
Getting More Business Exposure
2 Lectures 08:43
Put Yourself Where You Can Be Seen

How to Get Your Business Published in Books, Magazines & Newspapers
An Introduction to Finding Customers Online
3 Lectures 12:55
4 Reasons Why You Should Have a Website

List Your Business Here To Get Found Every Time!

Making Sure Your Customers Find You Online Using Keywords
Defining Your Target Customer & Your Market
3 Lectures 13:47
Who Is Going To Give You Money?

Your Customer Segments

Understanding Your Customer Profile
The Tradesman's Guide To Social Media
8 Lectures 29:21
The 3 Top Rules For Posting Online

Using Social Media To Make More Money

Top Tips For Finding Trades Customers Online

How To Get More Customers Using Twitter

Finding Customers With This Twitter Tool

How To Get More Customers Using LinkedIn

Finding High Quality Customers on Linkedin

Putting Your Social Media on Autopilot
Turn Your Contacts Into Money
4 Lectures 20:12
How To Create Paying Customers On A Budget

The Power Of The List For Making You Money

Use This Strategy To Nurture Your List

Using Mailchimp to Store and Message Your Contacts
Identifying Your Key Services & Turing Them Into Cash
2 Lectures 05:01
The Importance Of Your 'Menu'

The Tradesman's USP
To Pay For Marketing, Or Not To Pay?
2 Lectures 03:54
Understanding 'Cost Per Lead

Measuring What Works So You Don't Waste Your Money
The Benefits of Partnerships
2 Lectures 04:33
The Power of Partnerships

The 3 Steps To Building Your Business Through Partnerships
2 More Sections
About the Instructor
Sarah Cordiner
4.3 Average rating
204 Reviews
7,991 Students
7 Courses
Entrepreneur, Edupreneur & Qualified Educator

Hello!  I'm your Udemy Instructor, Sarah.

Thank you for coming over to say hi!

I have created affordable and action packed courses for you in:

- Teacher training and education

- Business and entrepreneurship

- Online Marketing

- Becoming a leader in your industry

- How to create online courses

- Marketing and selling online courses and educational products and programs

- Workforce Training and Development

- e-Learning

I started my education company MainTraining over 10 years ago and have since run it in 3 different countries, as well as having international students enrolled in my training courses from over 130 countries.  

With significant practical, hands-on experience behind me, years worth of strategies and formal qualifications to back my topics up, this is my time to give back to all the the world of business has given me.

A little about me:

  • CEO of MainTraining
  • Huffington Post’s ‘Top 50 Must Follow Female Entrepreneur for 2017’
  • Television Presenter of ‘Course Creators’ show on BRiN
  • Four-times International Number 1 Best-Selling Author on Amazon
  • Co-Director of ‘The Training Revolution’ (Virtual Reality Education & Training)
  • PGCE in Adult Education; BA (Hons) in Education; Diploma in Lifelong Learning; TAE40110 Cert IV in Training & Assessment
  • Host of The Course Creators Podcast
  • Founder of Edupreneur Magazine
  • Diploma in Business; Diploma in Leadership & Management
  • Winner of the 'Influential 100 Awards 2015 and 2016’
  • Founder of ‘The Edupreneur Awards’
  • Finalist of the Telstra Young Business Woman of the Year 2015
  • Finalist of the Telstra Start-Up Business of the Year 2015
  • Listed in the ‘Top 5 e-Learning Blogs’ internationally by e-learning feeds
  • Nominee of the 40 Under 40 Awards 2015

BRW Young Rich List Member, Jack Delosa says: "Sarah is the absolute best in her business and I cannot recommend her highly enough"

I cannot wait to take you to the next chapter in your life with my passionately put together courses.

See you on the inside!

Sarah X

Ciaran Brennan
4.3 Average rating
13 Reviews
4,893 Students
1 Course
Making Tradesmen More Money Online

Having started a carpentry business at a young age Ciaran Brennan very quickly realised the highly competitive natural of the construction industry. After his first business completely failed Ciaran began to study online and how he could integrate a trade business to fit with this new online and social trend. Ciaran managed this beautifully creating a manufacturing business for residential & commercial construction eventually selling to a larger organisation. His passion for trade business will be difficult to match "we're not natural marketers or salesmen, we're tradesmen but we need to keep up with new technologies especially those that can scale our businesses in a faction of the time"

Ciaran's passion for trade business has led him to great heights, his vision is to enable all tradesmen build a business of their dreams.

"There's only one reason your trade business should not be online in today's business world and that's if you don't like making money"