The Struggling Entrepreneur's Guide To A Killer Product Idea
Fed up of pushing products or services no-one wants to buy? Learn How Come Up With A Killer Idea! Your next blockbuster starts here.
Learn how to unearth the single great idea for a product or service to transform your business or consultancy.
Learn how you can create your own personalised system to generate a blockbuster idea for a product or service, using an industry proven method, simplified in this course for the cash-strapped and time-poor.
Create And Customise Your Very Own “Blockbuster Idea Generation Machine” With Our Simplified Implementation Of The LEAN Process
Create a simple, yet powerful system for fast product or service innovation.
Have you ever wondered how businesses, and even individuals come up with ideas for brilliant products or services we didn't even know we needed? The good news is, if you are disciplined enough to follow through, there is a proven, scientific process to generate and test your ideas for market-viability. Put simply, you can learn how to come up with your own blockbuster idea, without breaking the bank.
The life-transforming power of a single great idea cannot be exaggerated. The wonderful truth of our times is that anyone, anyone at all, now has the tools and technology to come up with the next big idea. The course exposes you to the tools, processes and technology to enable you to come up with a new, potentially life-changing product or service idea for your business or consultancy. You will learn how to to create your own personalised system, process and practice to generate your single great idea.
Content and Overview
The course has no requirements for prior prerequisites. Anyone can join. Over the course of 10 lectures with accompanying practical exercises, you will learn how to systematically generate and capture your ideas, and most importantly, the very specific process of testing them for market viability. You will also learn to develop a schedule for all the tasks you will need to complete for your “blockbuster idea generation machine” to give you results.
The course starts with the idea generation process. At the end of that section, you will know how to plan, schedule and process your customised system. Please note that wishful thinking will not work. There is a discipline to the innovative creative process that needs to be mastered for this to work. It is a most important aspect of the system.
The next step, which is quite detailed and technical, show you exactly how to test your ideas. You will be given the proven tools against which you can accurately judge the market-viability of a product. This is important because, committing to product development before knowing whether or not it will be successful is a bad mistake.
Finally, you will will put it all together into a personalised schedule of tasks and processes you will follow until you get your blockbuster idea. This is your very own “blockbuster idea generation machine.” Countless businesses today utilise variants of this process to come up with fantastic products. Their power is now in your reach. The course unapologetically does have a very specific focus on transforming the finances of a struggling business or individual. This should be your ultimate goal.
The content and resources in the course are designed to equip you with a customised system to generate and test ideas for commercial success.
What are the requirements?
What am I going to get from this course?
Who should take this course?
Who should not?
This course is not for anyone looking for generic feel-good fluff or a motivational pick-me-up. It is a practical, almost technical course to get ideas out of your brain to a market-ready product idea that can transform your finances.
After completing this lecture, you will understand the critical importance of a good idea for your business or consultancy. You will see how fortunes have been made by ordinary people, just from good ideas. Innovation is the new gold.
At the end of this lecture, students will understand exactly what content the course carries, how long the course will take, its format, and what resources are available to help them along the way. The students will understand exactly what skills and tools they'll master in order to start generating and processing their ideas for a blockbuster product or service.
After completing this lecture, students will understand exactly what characteristics of an idea turn it into a blockbuster.
After completing this lecture, students will understand the principles governing Lean, the concept or management system that aims to increase inefficiencies and reduce waste. They will begin to understand how these principles can be adapted to their own unique circumstances in order to get them to quickly come up with brilliant ideas for their new product or service.
After completing this lecture students will understand the Lean Process or Methodology, which will guide them as they create their own idea generation and testing system.
At the end of this lecture, students will understand what the Blockbuster Idea Generation Canvas is, and how exactly to use it as a brainstorming tool to come up with ideas that:
a) meets their customers' or clients' needs,
b) solves their problems and,
c) is matched to the students' own unique skills, talents, resources, and any "unfair advantage" the student might have.
After completing this lecture, students will understand what a Customer Persona is, and how to fill it out in order to create a personalised representation of their target demographic, in order to correctly generate ideas that meet this demographics needs.
After completing this lecture, students will understand the importance of approaching the creative process as a discipline or science. They will also understand the very serious consequences of not using a proper system to develop their ideas.
After completing this lecture, students will have the tools and information that will enable them to effectively scout for ideas. They will learn how to observe existing businesses and how to target those businesses' weaknesses in order to come up with ideas that will enable them capture a share of the market. They will learn how to listen to potential clients and how to develop ideas for products or services that customers will be willing to pay for.
After completing this lecture, students will understand the importance of reinvention, both at a personal and business level. They will understand the enormous financial rewards that can be gained from reinvention, and will see examples of how both ordinary and famous individuals and brands have benefited from reinventing themselves.
After completing this lecture, students will discover and understand what methods are used in the industry to quickly, but cheaply, test product or service ideas for market viability. They will understand that it is not necessary to invest time and resources in developing a full product to test whether or not potential customers will pay for it. They will understand the definitions of the terms "Pretotype" and "Minimum Viable Product (MVP)" and how these clever idea testing methods differ from Prototypes especially in their ability to test a product or service for market viability fast, but without breaking the bank.
After completing this lecture, the students will discover and understand how the following Pretotypes and MVPs work:
The lecture uses real life examples of how these methods have been used by well-known names like Zappas, IBM and Tesla Motors and, where appropriate, lists the providers of some of these testing methods (eg Amazon Mechanical Turk).
At the end of this practical exercise, students will have created their very own "Blockbuster Idea Generation" system, using the downloadable Master Plan template that puts together all the steps and tools needed to generate a killer idea. They will understand how to utilise all the tools, templates and information made available during the course to come up with ideas that meet the following important criteria that are the DNA of a blockbuster idea:
Hello, I am Helen Brookes. I have run my own successful London-based technical consultancy for more than 10 years, and, apart from a Science degree, hold a Diploma in Digital Marketing from ADBL UK. I have worked with clients that include The BBC in London, Cisco Systems in the Silicon Valley, and Colt Telecom, which is one of Europe’ largest B2B data networks providers. My consultancy has seen me work extensively in most of Western Europe, North and South America, India and most recently in Singapore and New Zealand. I have used the Lean principles of rapid experimentation and learning to keep my consultancy competitive in a very tough industry. I even won a book publishing deal using the same principles. I have first hand experience to vouch for the importance of keeping an eye out for the next big thing, and developing a knack for what the market wants.