The Struggling Entrepreneur's Guide To A Killer Product Idea
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The Struggling Entrepreneur's Guide To A Killer Product Idea

How To Come Up With A Blockbuster Idea
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Helen Brookes
Last updated 5/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to come up with a killer idea.
  • Will your idea work? Test any idea rapidly and cheaply
  • Find new ideas and inspiration for your blockbuster.
  • Become a market disruptor
View Curriculum
Requirements
  • The course has no prerequisites, just a willingness to commit to the process and to embrace some counter-intuitive thinking.
Description

The Struggling Entrepreneur's Guide To A Killer Product Idea

Fed up of pushing products or services no-one wants to buy? Learn How Come Up With A Killer Idea! Your next blockbuster starts here.

Learn how to unearth the single great idea for a product or service to transform your business or consultancy.

Learn how you can create your own personalised system to generate a blockbuster idea for a product or service, using an industry proven method, simplified in this course for the cash-strapped and time-poor.

Create And Customise Your Very Own “Blockbuster Idea Generation Machine” With Our Simplified Implementation Of The LEAN Process

  • Learn a tried and tested technique for generating market-ready product and business ideas, fast.
  • Create and customise your very own product or service idea generation and testing system.
  • Learn how to test your idea for market viability using existing free or inexpensive tools.
  • Master the discipline of innovative thought.
  • Discover where to find new ideas and inspiration for your new product or service.
  • Become a market disruptor.

Create a simple, yet powerful system for fast product or service innovation.

Have you ever wondered how businesses, and even individuals come up with ideas for brilliant products or services we didn't even know we needed? The good news is, if you are disciplined enough to follow through, there is a proven, scientific process to generate and test your ideas for market-viability. Put simply, you can learn how to come up with your own blockbuster idea, without breaking the bank.

The life-transforming power of a single great idea cannot be exaggerated. The wonderful truth of our times is that anyone, anyone at all, now has the tools and technology to come up with the next big idea. The course exposes you to the tools, processes and technology to enable you to come up with a new, potentially life-changing product or service idea for your business or consultancy.  You will learn how to to create your own personalised system, process and practice to generate your single great idea.

Content and Overview

The course has no requirements for prior prerequisites. Anyone can join. Over the course of 10 lectures with accompanying practical exercises, you will learn how to systematically generate and capture your ideas, and most importantly, the very specific process of testing them for market viability.  You will also learn to develop a schedule for all the tasks you will need to complete for your “blockbuster idea generation machine” to give you results. 

The course starts with the idea generation process. At the end of that section, you will know how to plan, schedule and process your customised system. Please note that wishful thinking will not work.  There is a discipline to the innovative creative process that needs to be mastered for this to work. It is a most important aspect of the system.

The next step, which is quite detailed and technical, show you exactly how to test your ideas. You will be given the proven tools against which you can accurately judge the market-viability of a product. This is important because, committing to product development before knowing whether or not it will be successful is a bad mistake.

Finally, you will will put it all together into a personalised schedule of tasks and processes you will follow until you get your blockbuster idea.  This is your very own “blockbuster idea generation machine.”  Countless businesses today utilise variants of this process to come up with fantastic products. Their power is now in your reach.  The course unapologetically does have a very specific focus on transforming the finances of a struggling business or individual. This should be your ultimate goal.

The content and resources in the course are designed to equip you with a customised system to generate and test ideas for commercial success.

Good luck!

What are the requirements?

  • A willingness to commit to the process
  • A willingness to embrace some counter-intuitive thinking

What am I going to get from this course?

  • At the end of this course, you will be able to come up with a new, potentially life-changing product or service idea for their business or consultancy. 
  • They will know how to create your own personalised system, process and practice to generate their single great idea.
  • Finally, you have your very own personalised schedule of tasks and processes to follow until you get your blockbuster idea.

Who should take this course?

  • struggling entrepreneurs
  • freelancers and contractors languishing at the bottom of the market
  • small businesses battling a harsh economic climate
  • work-from-home personnel struggling to find enough work
  • time and money poor employees wishing to strike out on their own

Who should not?

This course is not for anyone looking for generic feel-good fluff or a motivational pick-me-up. It is a practical, almost technical course to get ideas out of your brain to a market-ready product idea that can transform your finances.

 

 

Who is the target audience?
  • This course is aimed at individuals whose small business, professional consultancy, freelancing or personal brand is struggling financially and in need of a new and innovative product or service idea that will transform their finances. Specifically: • struggling entrepreneurs • freelancers and contractors languishing at the bottom of the market • small businesses battling a harsh economic climate • work-from-home personnel struggling to find enough work • time and money poor employees wishing to strike out on their own This course is not for anyone looking for generic feel-good fluff or a motivational pick-me-up. It is a practical, almost technical course outlining a practical system to get ideas out of one’s brain to a market-ready product idea for commercial or financial success.
Compare to Other Product Management Courses
Curriculum For This Course
13 Lectures
01:02:17
+
Welcome and Introduction
3 Lectures 16:57

After completing this lecture, you will understand the critical importance of a good idea for your business or consultancy. You will see how fortunes have been made by ordinary people, just from good ideas. Innovation is the new gold.

Preview 05:15

At the end of this lecture, students will understand exactly what content the course carries, how long the course will take, its format, and what resources are available to help them along the way.  The students will understand exactly what skills and tools they'll master in order to start generating and processing their ideas for a blockbuster product or service.

Welcome To The Course; And What You'll Get Out Of It
04:27

After completing this lecture, students will understand exactly what characteristics of an idea turn it into a blockbuster.

The DNA Of A Killer Idea
07:15
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How to LEAN: The Industry Secret Powering Every Successful Startup or Brand
2 Lectures 05:37

After completing this lecture, students will understand the principles governing Lean, the concept or management system that aims to increase inefficiencies and reduce waste. They will begin to understand how these principles can be adapted to their own unique circumstances in order to get them to quickly come up with brilliant ideas for their new product or service.

What Is LEAN? Lean Principles In A Nutshell
03:47

After completing this lecture students will understand the Lean Process or Methodology, which will guide them as they create their own idea generation and testing system.

Preview 01:50
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Creating Your Idea Generation System: Blockbuster Idea Generation Tools
2 Lectures 08:59

At the end of this lecture, students will understand what the Blockbuster Idea Generation Canvas is, and how exactly to use it as a brainstorming tool to come up with ideas that:

a) meets their customers' or clients' needs, 

b) solves their problems and, 

c) is matched to the students' own unique skills, talents, resources, and any "unfair advantage" the student might have.

The Blockbuster Idea Generation Canvas: Ideas That Will Make You Money
05:21

After completing this lecture, students will understand what a Customer Persona is, and how to fill it out in order to create a personalised representation of their target demographic, in order to correctly generate ideas that meet this demographics needs.

Get Into Your Customer's Head: Creating Your Customer Persona
03:38
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The Discipline Of Innovative Thought: From Wishful Thinking To Killer Ideas
3 Lectures 09:37

After completing this lecture, students will understand the importance of approaching the creative process as a discipline or science.  They will also understand the very serious consequences of not using a proper system to develop their ideas.

The Discipline Of Innovative Process: From Wishful Thinking To True Innovation
02:13

After completing this lecture, students will have the tools and information that will enable them to effectively scout for ideas. They will learn how to observe existing businesses and how to target those businesses' weaknesses in order to come up with ideas that will enable them capture a share of the market. They will learn how to listen to potential clients and how to develop ideas for products or services that customers will be willing to pay for.

Where To Find Ideas
04:04

After completing this lecture, students will understand the importance of reinvention, both at a personal and business level.  They will understand the enormous financial rewards that can be gained from reinvention, and will see examples of how both ordinary and famous individuals and brands have benefited from reinventing themselves.

Preview 03:20
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Blockbuster or Dud: Find Out Fast, and On a Shoestring
2 Lectures 15:28

After completing this lecture, students will discover and understand what methods are used in the industry to quickly, but cheaply, test product or service ideas for market viability.  They will understand that it is not necessary to invest time and resources in developing a full product to test whether or not potential customers will pay for it.  They will understand the definitions of the terms "Pretotype" and "Minimum Viable Product (MVP)" and how these clever idea testing methods differ from Prototypes especially in their ability to test a product or service for market viability fast, but without breaking the bank.

Pretotyping and Testing: Do They Want It, Can We Make It, Will It Make Money?
05:16

After completing this lecture, the students will discover and understand how the following Pretotypes and MVPs work:

  • Mechanical Turk      
  • Fake Door
  • Wizard of Oz             
  • Ad Campaigns
  • Crowdfunding          
  • Impersonator
  • Single Feature MVP
  • Pinocchio
  • Classic Pretotype    
  • One-Day Release

The lecture uses real life examples of how these methods have been used by well-known names like Zappas, IBM and Tesla Motors and, where appropriate, lists the providers of some of these testing methods (eg Amazon Mechanical Turk).

How To Use Pretotypes and MVPs: Rapid Idea Testing On A Shoestring
10:12
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Putting It All Together: Your Killer Idea Generation And Testing Master Plan
1 Lecture 05:39

At the end of this practical exercise, students will have created their very own "Blockbuster Idea Generation" system, using the downloadable Master Plan template that puts together all the steps and tools needed to generate a killer idea. They will understand how to utilise all the tools, templates and information made available during the course to come up with ideas that meet the following important criteria that are the DNA of a blockbuster idea:

  1. meets customer needs,
  2. solves customer problem,
  3. is something customers are willing to pay fo,r
  4. matches developer's skills, tools and resources, and
  5. (optionally) utilise any "unfair advantage" that the developer has.


Your Killer Idea MasterPlan: Putting It All Togeter
05:39
About the Instructor
Helen Brookes
5.0 Average rating
3 Reviews
7 Students
1 Course
Technical Consultant

Hello, I am Helen Brookes. I have run my own successful London-based technical consultancy for more than 10 years, and, apart from a Science degree, hold a Diploma in Digital Marketing from ADBL UK.  I have worked with clients that include The BBC in London, Cisco Systems in the Silicon Valley, and Colt Telecom, which is one of Europe’ largest B2B data networks providers. My consultancy has seen me work extensively in most of Western Europe, North and South America, India and most recently in Singapore and New Zealand. I have used the Lean principles of rapid experimentation and learning to keep my consultancy competitive in a very tough industry. I even won a book publishing deal using the same principles.  I have first hand experience to vouch for the importance of keeping an eye out for the next big thing, and developing a knack for what the market wants.