The Smart Guide to Marketing Your Business on Social Media
4.6 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Smart Guide to Marketing Your Business on Social Media

The ultimate intro for business owners & entrepreneurs. Launch, manage, and optimize a successful social media strategy.
Bestselling
4.6 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
139 students enrolled
Created by Rebekah Radice
Last updated 7/2017
English
Price: $195
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 20 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Master the social networks that will drive real business results
  • Create an actionable posting strategy that includes the exact type of content audiences crave
  • Build the system and process necessary to launch, optimize, and manage an online brand
  • Dominate any niche by owning expertise, nurturing relationships, and becoming an industry authority
  • Master the formula to sharing a compelling business story in a way that activates and naturally attracts the perfect target audience
View Curriculum
Requirements
  • A desire to learn how to effectively use social media to grow a business
  • Basic knowledge of the various social networks as a typical non-business user - Facebook, Twitter, LinkedIn, Instagram, Youtube, and Pinterest
  • No prior experience using social media for business is required
  • No prior marketing experience is required
Description

Do you struggle with gaining traction on social media for your business? Are you eager to build a powerful online presence, but don’t know where to start? This course is for you if you want to create a powerful social media strategy for your business without implementing tactics that waste precious, time, money, and energy. The Smart Guide to Marketing Your Business on Social Media introduces you to a solid foundation in social media marketing in a way that’s informative, engaging, and practical for you and your business. This course is designed to be a comprehensive guide: it will help you create a manageable plan so that you can fill your pipeline with loyal contacts, customers, users, and subscribers.

In this course you will:

  • Learn to tell your story to create a massive shift in brand perception
  • Leverage your key differentiators when crafting your brand
  • Craft a winning, focused bio to naturally attract the people eager to do business with you
  • Solidify your branding to set it apart. Learn powerful tips that have nothing to do with colors, typography, or graphics.
  • Manage a Facebook page that works
  • Tweet your way to prominence
  • Increase conversions with Pinterest, Instagram, and Tumblr
  • Captivate your audience with YouTube
  • Build your network with LInkedIn
  • Cultivate social media habits using free tools that help you perform at your peak level every day
  • Avoid common social media mistakes I see businesses making time and time again
  • And more!


This course is also packed with exercises, real-world projects, and other opportunities to practice what you’re learning. Apply your skills and work towards mastery with the following activities and more:

  • Answer tough questions to more effectively identify your target market
  • Clarify your marketing goals and prioritize what you need to get done
  • Benchmark your success using actionable (not vanity) metrics
  • Develop a cohesive system to curate and create content
  • Leverage unique strengths in each social network to connect with the right audience
  • Test your content to encourage more engagement, traffic, and shares


Why This Course Is Different

This isn’t going to be a course where you watch Rebekah lecture for 3 hours. It’s a course with ample opportunities to get your hands dirty and tackle real problems in your own business.

Rebekah's teaching experience has been honed from speaking at conferences, writing books and articles, and creating online course such as this one. Her decades-worth of experience spent crafting marketing strategy and consulting for industry leaders has allowed her to learn why most people fail at effective social media marketing, how you can avoid common mistakes, and how you can start learning immediately to make big gains today.

Create radical changes in your social media habits that allow you to zoom past your competition. Build a momentum accelerator through duplicatable processes that double your online efforts. Kick perfect to the curb and get things done. No excuses, nothing holding you back.

Join her today to propel your business forward. 

Who is the target audience?
  • Small business owners, entrepreneurs, social media marketers, consultants, coaches or anyone who wants to increase use of social media
  • Those eager to learn how to grow a business online without getting bogged down by overwhelming details, terminology, and daily to-do lists.
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Curriculum For This Course
77 Lectures
04:23:50
+
Introduction
3 Lectures 08:39

Why Get Social?
02:26

EXERCISE: Identify Your Strengths
02:48
+
Social Media 101
5 Lectures 27:41
Introduction
02:02


Social Media Types and Trends
16:33

The last lecture broke down three types of content. Your assignment is to choose one and create your own unique piece of content.
Create a Unique Piece of Content
1 question

Where to Invest Your Time
04:53

Recap
01:22
+
Crucial Elements of Social Media Marketing
11 Lectures 29:48
Introduction
02:25

Element 1: Launch Your Brand
03:12

Overcome Analysis Paralysis
02:31

Create an Unforgettable Brand
01:19

Share Your Story
04:50

Use a proven formula to write your brand's story.
Craft Your Story
1 question

Blaze Your Own Branded Trail
02:59

Find Your “One Thing” and Spread it Like Wildfire
02:57

Element 2: Manage Your Brand
04:16



Recap
01:13
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Brand Optimization
6 Lectures 19:38
Introduction
01:20

Element 3: Optimize Your Brand
06:26

Use the “Identify Your Strengths” Worksheet
02:58

Avoid Common Mistakes
05:44

EXERCISE: Take Action
01:52

Recap
01:18
+
Identify Your Target Market
5 Lectures 16:18
Introduction
02:01

EXERCISE: Answer This Before Defining Your Market
04:41

Research Your Target Market Needs
06:44

EXERCISE: Research Your Target Market
01:41

Recap
01:11
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The Social Media Customer Journey
6 Lectures 21:05
Introduction
02:12

Awareness: Building Relationships
03:09

Nurture: Becoming the Industry Authority
06:25

Activation: Motivating Your Audience to Take Action
03:26

EXERCISE: The Social Customer Journey
03:50

Now that you've learned the different stages of the buyer's journey, it's time to create posts targeted for each stage.
The Social Customer Journey
1 question

Recap
02:03
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The Top Social Networks
19 Lectures 01:14:11
Introduction
01:06

Manage a Facebook Page That Works
05:50

EXERCISE: Create a Facebook Business Page
04:06

Engage Your Customers
03:26

Stand Out from the Crowd
06:09

Tweet Your Way to Prominence
04:38

How to Build an Audience
04:40

What to Tweet About
03:17

Pros and Cons
01:15

Increase Conversions with Pinterest, Instagram, and Tumblr
00:35

Pinterest
05:42

Instagram
05:09

Tumblr
04:06

Captivate Your Audience with YouTube
07:33

Build Your Network with LinkedIn
04:48

Using LinkedIn For Business
02:22

Connect With Your Customers on LinkedIn
02:33

EXERCISE: Accelerate Social Media Optimization
03:15

Recap: Which Platform Is For You?
03:41
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Goal Alignment and Performance
6 Lectures 19:55
Introduction
01:22

Track Your Starting Point
05:08

EXERCISE: Benchmark Your Success
05:17

Vanity vs. Actionable Metrics
02:09

EXERCISE: 3 Actionable Metrics to Track
03:16

Recap
02:43
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Content Marketing 101
9 Lectures 21:05
Introduction
01:46

Create a Content Strategy
00:53

Create the Perfect Mix of Content
01:47

Create a Content Calendar
02:29

Posting Strategy
01:23

EXERCISE: Complete a Content Brainstorm
06:09

Stunning Visual Content Examples
02:08

Test Content
03:02

Recap
01:28
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Productivity Tips and Tricks
6 Lectures 23:20
Introduction
01:11

EXERCISE: Top Social Media Productivity Tools
11:19

EXERCISE: Set Up Social Media Alerts
02:19

EXERCISE: Use a Daily Social Media To-do List
02:43

EXERCISE: Create a Social Media Calendar
04:41

Recap
01:07
1 More Section
About the Instructor
Rebekah Radice
4.6 Average rating
13 Reviews
139 Students
1 Course
Founder and Chief Marketing Officer

Rebekah is the founder of Rebekah Radice Media and RadiantLA, premier training and development companies, and the Chief Marketing Officer of Post Planner. As a recognized industry expert, she has been featured on NBC and CBS and has trained thousands of growth leaders on how to build purpose-driven marketing systems for their own businesses.

She is the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and a featured columnist on Inc Magazine and Huffington Post. An award winning blogger, she has written over 2000 articles on social media and digital marketing, including online courses, video trainings, webinars, and more.

As an International Keynote Speaker, Rebekah has been featured at over 200 events, including the NATO International Summit, Inbound, and Social Media Marketing World. She is listed as a Top Ten Social Media and Content Marketer by Onalytica, and most recently, a Top Marketer of 2017 by Brand24.

Rebekah is the creator of the Authority Matrix, a powerful personal brand building tool used by Fortune 500 executives to leverage employee influence and advocacy. An expert at maximizing and monetizing online marketing, Rebekah helps leaders blow the lid off past revenue milestones and wants to help you master social media marketing for your own professional endeavors.