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"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."
"Good information and very motivational. Once I started I couldn't stop till I watched all of them."
This course is designed to simplify the best practices of entrepreneurship so you can understand the small steps to take to turn your dreams into business reality.
Understand the art of productivity, time management and original thinking!
Hear from some of today's most successful entrepreneurs!
In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant ads. There are productivity hacks and simple rules for success. You'll even benefit from a number of real life multi millionairres who share their best practices for being an entrepreneur.
From understanding the basics, through to learning simple techniques, you will leave this course ready to embark on your own small business adventure.
I designed this course to offer you an easy to follow, comprehensive guide to becoming an entrepreneur. Entrepreneurship is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.
I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Not for you? No problem.
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Certificate of completion.
|Section 1: Welcome To The Course|
|Section 2: Making The Decision To Become An Entrepreneur|
Why 'workaholics' have put an end to innovation and creativity.
You're Never Too Old To Start A BusinessPreview
|Section 3: Coming Up With An Idea|
Sometimes it's the problems we deal with everyday that make the best business ideas.
The Importance Of Talking To PeoplePreview
Let Your Subconcious Do The WorkPreview
Hear from Professor Cal Newport about why it's important for us to think long and hard about pursuing a business or career for passion purposes.
Why Dreaming Too Big Can Backfire
Sometimes knowing what you don't want to do is enough..
Hear the business advice from a man who built up his own media agency before selling it for over £100 million and taking over Crystal Palace Football Club.
Richard Wilkinson, co-founder of Doisy & Dam, discusses how they react to customer criticism and the importance difference between having passion for your business versus 'blind passion'.
|Section 4: Testing Your Idea|
Set Up A Landing Page Experiment
Get In Front Of Customers
|If you treat every potential customer as though they are essentially the same person, your Facebook ads are doomed to fail. Let's explore further and discuss the importance of recognising that your customers fall into all kinds of different categories. The good news is, Facebook is aware of this and we're able to drill down and target users in all kinds of ways.|
|Find out how Isabel reacted to a laundry detergent ad on Facebook and what the brand could have done to actually encourage her to become a real life customer. All it would have taken was a little more time and effort from the brand instead of just blasting out a generic message.|
|Learn about the phenomenon known as 'banner blindness' and why this is resulting in businesses throwing their money away by failing to understand the need to create carefully planned and targeted Facebook advertising for their customers and potential customers.|
|From media logos to accreditations and social followers,there are multiple ways to demonstrate to potential customers that you and your brand are worth trusting. Explore some of the different tactics that can be used to build trust when creating your landing page.|
|Find out how you can put a stop to customer 'drop offs' on your landing pages and ensure that you capture red hot leads.|
|Section 5: Productivity|
Avoid The Trap Of Busy Work
Understanding Motivation & How To Use It
The 80/20 Rule For Productivity
The Little 'Secret' To Success
|Section 6: Marketing|
|From nightclub queues to an Elvis album, learn about Social Proof and the important role it plays in marketing and why it's essential in order to win more customers.|
|A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?|
|Understand the power of what can happen when you forget about selling and instead, decide to provide value and education to your online visitors.|
|Hear Highrise CEO Nathan Kontny tell the story about the time he needed a plumber and ended up discovering an entirely new and powerful way to dominate an industry!|
|Hear the incredible story of Marcus Sheridan and how his clever content startegy (for blogging) saved his entire company during the recession in America. By focusing on educating his customers, Marcus was able to save hundreds of thousands of dollars on advertising whilst still making the same sales as the previous year. His company also climbed the ranks to top Google in their particular category.|
|There are more than enough books in the world on this subject, so this lecture really aims to identify the simple techniques that anyone hoping to write better content should be thinking about. Again, it can be very easy to overcomplicate this kind of thing but you're certainly not going to improve your writing if you have a closed mindset and refuse to accept you might need to work at it and learn from others.|
|Section 7: Bonus Material: Entrepreneurship in 60 Seconds|
Caroline Weaver, Founder of CW Pencils
Nick Hatter, Founder of GiftGaming
Tucker Max, Founder of Book in a Box
I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.
My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.
You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.
I hope you enjoy my courses, and I look forward to hearing your feedback.