How to write emails your readers can't resist opening

Getting your Email subscribers to open every one of your emails, and take action on them
1.0 (1 rating) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
39 students enrolled
$20
Take This Course
  • Lectures 20
  • Contents Video: 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2014 English

Course Description

This is a comprehensive training course on how to build a strong relationship with your Email list, and actually make more sales from your email campaigns.

I created this course based on my own experience and failures early on in my online marketing career.

If you are just getting started with email marketing or you are just not getting the results you want from your existing email marketing efforts, then this course is for you.

This Course is made up of 20 Video Lectures and several handouts that help supplement the main course material.

You should be able to complete this course easily in a single week, but remember you can come back for a refresher anytime.

I created this course to take you by the hand and walk you through all the topics you need to create and manage your email campaigns and help you build out your sales funnel.

We start with the purpose of your campaign, The critical skills you must master to really be successful in email marketing

you will learn how to write, structure and create your email campaigns

In addition You will learn:

  • How to get your subscribers to know, like and trust you
  • What you need to do for them to actually look forward to receiving your emails every single day (even sales emails)
  • The one thing you need to know before you send a single email
  • How to organize your email campaigns to build credibility and trust
  • One easy way to set yourself apart from the rest of your competition
  • How to get your subscribers to actually see you as a trusted friend instead of a marketer
  • The exact reason why most people don't get any results with email marketing (are you currently doing this right now?)
  • The best types of headlines that actually get your emails opened
  • How to get subscribers to not just open your emails but actually click on your links as well
  • How to actually build a relationship with your subscribers
  • The secret to writing sales emails that your subscribers will actually look forward to receiving
  • The one type of email you must send to build a deeper bond with your list
  • How to properly format your emails for best results
  • How often you should be mailing your list
  • Why making mistakes is actually not a bad thing and how you can still succeed
  • How to stop worrying about all the unsubscribes you get
  • The biggest email marketing myth you've been told
  • How to make money from your subscribers in the long run

What are the requirements?

  • No previous experience is expected

What am I going to get from this course?

  • How to get your subscribers to know, like and trust you
  • The one thing you need to know before you send a single email
  • How to organize your email campaigns to build credibility and trust
  • One easy way to set yourself apart from the rest of your competition
  • How to get your subscribers to actually see you as a trusted friend instead of a marketer
  • The best types of headlines that actually get your emails opened
  • How to actually build a relationship with your subscribers
  • How to properly format your emails for best results
  • How often you should be mailing your list
  • The biggest email marketing myth you've been told

What is the target audience?

  • I created this course to help Both Beginning email marketers and those who are just not getting the results they want from their email marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:54

Introduction

Section 2: Purpose & Email Anatomy
02:17

What’s The Purpose Of Your Email Campaign?

Before you write a single email, or make a single dollar from your list, the first thing you absolutely have to do is to determine what it is you actually want to accomplish with your email campaign.

02:23

How To Organize Your Email Campaign

To move people closer to making a purchase from you, you don’t just send them sales emails all day. You need to use a number of different types of emails in your email campaign.

02:57

How To Create Credibility With Your Subscribers

Having credibility with your subscribers is absolutely critical to your success. If your subscribers don’t trust you or don’t believe you know what you’re talking about, then they sure as heck aren’t going to buy from you.

03:49

How You Should Write Your Emails

So now you know why you’re creating a list, and what your purpose for your email campaign is, it’s time to actually get started putting things together.

04:57

How To Create Rapport With Your Subscribers

Along with building trust and credibility with your subscribers, another critical thing you have to do is build rapport with them.

01:25

Writing A Call-To-Action In Your Email

One of the most important parts of your actual email is your call-to-action. You don’t write emails to your list just for the sake of writing emails.

03:39

Writing Headlines For Your Emails

The headline is one of the most important parts of your email. The headline is what draws the reader’s attention to your email. It tells them what the email is about and allows them to determine if they’re going to open it up or not.

4 questions

Section 3: The 5 types of Email you will Write
02:51

How To Write Content Emails

Content emails should really be the backbone of your email campaign. This is where you provide high value advice and information to your subscribers, and it’s also how you build a relationship with them. The more great content you provide to them, the more they will come to know, like, and trust you.

01:26

How To Write Free Gift Emails

These are some of the easiest emails you’ll write, but they’re also some of the most effective when it comes to building a relationship with your subscribers.

02:39

How To Write Promotional Emails

These emails are the ones where you really make your money. Well, actually you really make your money when you build a strong relationship with your subscribers, but these promotional emails are where you collect the money.

03:41

How To Write Feedback Emails

Feedback emails are when you send an email to your subscribers asking for feedback about something specific, and requesting that they actually reply to the email and give you their answers.

01:52

How To Write Emails That Generate A Response

The key to getting a good response from your subscribers when you send them emails is to write each email as if you are writing to one person, and not to an entire list of people.

4 questions

Section 4: The Secrets to Email Marketing Success
02:03

How To Properly Format Your Emails

Something most people don’t pay enough attention to is the formatting of your emails. This is critical to getting a higher response to your emails.

04:22

Why You Must Write Your Own Emails

When it comes to writing high-response emails, a lot of people get worried.

03:38

How Often Should You Be Mailing Your List?

This is the type of question that pops up all the time when it comes to email marketing.

06:42

How To Track The Success Of Your Campaigns

So we’ve talked about how important it is to track the effectiveness of your emails, and see where you can improve your campaign.

03:02

The Biggest Email Marketing Myth

The biggest myth about email marketing is that you can create one product, setup one email campaign and just ride that out to riches for the rest of your life.

05:52

How To Make Money From Your Subscribers In The Long Run

So now you know the importance of having to adapt and change to your market and your subscribers’ needs, instead of just relying on one product or one email campaign, here’s how you can set your online business up for success.

4 questions

Section 5: Wrapping -Up
02:34

Wrap Up

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Rod Miller, Full Time Cruiser and Entrepreneur

I am a Full Time Cruiser and Entrepreneur. Living and working from my boat "the Gypsy Soul"

In my former life I was an IT Manager & computer geek for the last 25 years. When the economy went south, so did I. I decided to chuck the old life, move aboard my boat and start doing my own thing. I currently run several Blogs and Websites on a variety of topics. I'm most interested in teaching others how to make the leap and escape the 9-5 grind, and live their dreams.

I've been cruising full time now for just over a year and I've learnd many things. the chief among these is:

The secret to happiness in life is:

Growth and contribution

Learn & Grow, Teach & Contribute

Ready to start learning?
Take This Course