The Science of Vision and Perception
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Science of Vision and Perception to your Wishlist.

Add to Wishlist

The Science of Vision and Perception

A Brain and Behavioral Science Curriculum Course
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Last updated 7/2017
English
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe how vision and our other perceptions work, and how to use the science of vision and perception to design more effective communications.
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about what how our perception, such as vision and hearing, works.
Description

All the information we take in from the world around us comes from our five senses. But we don't just perceive the world, our brain interprets it as the data arrives through vision, hearing, smell, touch, and taste. In this course you will learn about how human perceive and interpret the world, with special emphasis in the course on vision, what grabs and holds human attention, and the relationship between our sense data, our beliefs, and our decisions.

You will learn:

  1. The difference between central and peripheral vision 
  2. How peripheral vision "calls the shots" of what we see 
  3. What grabs our attention visually 
  4. How our senses are related to each other 
  5. The neuroplasticity of sense data in the brain 
  6. How embodied cognition works

and much, much more! There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning. You can send your exercise results in to Susan Weinschenk, Ph.D., the instructor, and she will personally review your work and send you feedback.

There are no prerequisites for this course. There is not additional materials or software needed.

Who is the target audience?
  • Product managers, business managers, marketing professionals, designers, sales people, and anyone who wants to understand human behavior.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
11 Lectures
01:13:44
+
Introduction
1 Lecture 02:58

This lecture gives an overview of what is in the course.

Preview 02:58
+
Vision And The Brain, Part 1
1 Lecture 13:38

In this lecture we discuss how the brain interprets what we see, and the difference between central and peripheral vision.

Preview 13:38

Test your knowledge with this quiz.

Quiz 1
5 questions
+
Vision And The Brain, Part 2
3 Lectures 13:04

In this lecture we continue the discussion of vision and the brain, including the fusiform facial area, and visual pre-attention.

Vision and the Brain, Part 2
13:00

Exercise: Fusiform Facial Area
00:02

Exercise: Pre-attention
00:02

Test your knowledge with this quiz.

Quiz 2
5 questions
+
Visual Anomalies
1 Lecture 10:31

In this lecture we talk about visual anomalies such as color blindness, presbyopia, and people who can't see with their eyes.

Visual Anomalies
10:31

Test your knowledge with this quiz.

Quiz 3
5 questions
+
How We Recognize Objects
3 Lectures 10:42

In this lecture we discuss how our brains recognize objects, and also how our eyes scan the world.

Geons, Saccades, and Fixations
10:38

Try out what you have learned with this exercise.

Exercise: Blind Spots
00:02

Try out what you have learned with this exercise.

Exercise: Geons
00:02

Test your knowledge with this quiz.

Quiz 4
5 questions
+
Reading And The Other Senses
2 Lectures 22:51

In this lecture we talk about our other senses.

The Other Senses
10:43

Test your knowledge with this quiz.

Quiz 5
5 questions

This lecture covers the research on reading.

Reading
12:08

Test your knowledge with this quiz.

Quiz 6
5 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.2 Average rating
393 Reviews
11,034 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.