The Science of Decisions
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The Science of Decisions

A Brain and Behavioral Science Curriculum Course
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Last updated 7/2017
English
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe why people make certain decisions, what triggers decisions instead of not deciding, and the foundational and recent research on decision-making.
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about how people make decisions, and why they do or don't decide to take action.
Description

Little decisions, big decisions, deliberate decisions, decisions from habits-- everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Whether you are interested in why you make the decisions you make, or you are trying to get other people to make a decision, in this course you will learn about what happens in the brain before, during, and after people make a decision.  

  • You will learn:
  • What cognitive biases are and how they affect decisions
  • What causes neurons to fire that make us decide
  • Different parts of the brain that are active when we make certain kinds of decisions
  • .Group decisions vs. individual decisions 
  • How we make decisions unconsciously 
  • When it is best to "trust your gut" vs. think through a decision logically 
  • How stress affects decision-making 
  • How goal decisions are different from habit decisions 
  • How emotions affect our decisions

and much, much more! There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning. You can send your exercise results in to Susan Weinschenk, Ph.D., the instructor, and she will personally review your work and send you feedback.

Who is the target audience?
  • Product managers, business managers, marketing professionals, designers, sales people, and anyone who wants to understand human behavior.
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Curriculum For This Course
10 Lectures
01:34:14
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Introduction To The Course And Core Concepts
2 Lectures 19:19

This lecture introduces the course.

Preview 02:14

This lecture describes the research on the brain and decision-making.

Preview 17:05

Test your knowledge with this quiz.

Quiz 1
5 questions
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Cognitive Biases
3 Lectures 26:15

In this lecture we describe some of the major cognitive biases and how they affect decision-making.

Cognitive Biases, Part 1
12:42

In this lecture we continue and complete the review of major cognitive biases.

Cognitive Biases, Part 2
13:30

Practice what you have learned with this exercise.

Exercise: Cognitive Biases
00:03

Test your knowledge with this quiz.

Quiz 2
7 questions
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Decision Research
5 Lectures 48:40

Anchoring, Choices, and Choice Architecture

Decision Research, Part 1
17:41

Practice what you have learned with this exercise.

Exercise: Choice Architecture
00:02

Test your knowledge with this quiz.

Quiz 3
6 questions

Emotions and Decisions, Making Decisions With Someone

Decision Research, Part 2
16:04

Test your knowledge with this quiz.

Quiz 4
6 questions

Regret, Decisions Under Stress, Improving Decision-Making

Decision Research, Part 3
14:51

Exercise: Choose a Decision Technique
00:02

Quiz 5
4 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.2 Average rating
393 Reviews
11,034 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.