The Science of Creativity
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Science of Creativity to your Wishlist.

Add to Wishlist

The Science of Creativity

How to use brain science to discover and implement creative ideas and solutions.
New
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Last updated 8/2017
English
Price: $65
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 8 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
  • How to work WITH the three networks instead of against them
  • The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about how to be more creative. There is no additional materials or software required.
Description

How many times have you heard that certain people are just born creative, and other people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. 

We share with you the latest brain science on creativity and show you how to work with the brain's natural creativity and thinking networks to optimize your own creativity. Whether you want to solve problems, create marketing campaigns, write a book, create music or art, the process and practical tips are the same.  

If you think of yourself as creative already, this course will make you more efficient and productive with your creativity.
If you think of yourself as one of the NOT creative people, this class will show you that you are

 creative, and how to bring that creativity to fruition.

Examples of what is in this course:

  • Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
  • How to work WITH the three networks instead of against them
  • The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
  • Quizzes to test your knowledge.
  • Exercises to practice what you are learning.

and much, much more!

About This Course:

All future upgrades and lectures are included for FREE.

Click the "Buy Now" button at the top of this page and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new products and projects.

About the Instructor

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in brain science, communications, design, and user experience. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W, and she also composes music.

Who is the target audience?
  • Designers, product managers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, team managers, inventors, marketers, business owners, entrepreneurs.
Compare to Other Creativity Courses
Curriculum For This Course
14 Lectures
01:04:03
+
Introduction To The Science Of Creativity
5 Lectures 28:57

Test your knowledge with this quiz.

Quiz 1
5 questions

Creativity Networks In The Brain
09:12

In this exercise you pick a case study to work on during the rest of the course.

Exercise: Pick A Case Study
00:04

Test your knowledge with this quiz.

Quiz 2
6 questions

Working With, Not Against, The Brain Creativity Networks
08:23

In this exercise you practice engaging the Executive Attention Network.

Exercise: Engaging The Executive Attention Network
00:02

Test what you have learned with this quiz.

Quiz 3
5 questions
+
Practical Ideas
9 Lectures 35:05
Practical Ideas, Part 1
16:31

In this exercise you decide which "let go" activities are best for you.

Exercise: Your "Let Go" Activities
00:03

Exercise: Your Methods For Capturing Ideas
00:03

In this exercise you capture ideas for your case study. 

Exercise: Case Study -- Capture Ideas
00:02

Test your knowledge with this quiz.

Quiz 4
5 questions

Practical Ideas, Part 2
09:44

In this exercise you have a chance to decide how to increase your knowledge and experience.

Exercise: Knowledge And Experience
00:04

Test your knowledge with this quiz.

Quiz 5
4 questions

Practical Ideas, Part 3
08:33

Here's an exercise to set up practicing and habits.

Exercise: Practice And Habits
00:02

Try out what you have learned about the brain networks.

Exercise: Brain Networks
00:02

Test your knowledge with this quiz.

Quiz 6
4 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.2 Average rating
394 Reviews
11,034 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.