Digital / Social Media Technologies for Business

A guide to the Digital / Social Media Technologies landscape for business people
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  • Lectures 28
  • Length 2.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

The Quick and Easy way to understand Digital and Social Technologies accompanies by Ebook(100 Pages) - Digital Technologies – Guide for Business (currently available on Amazon).

The course is designed to help you understand the ever changing Digital / Social Media landscape. There are so many applications out there it is useful to understand the most popular applications and how they might apply to your business.

The course is suitable for business people and management that are expected to know something of the subject but do not have time to keep up-to-date with all of what is going on.

Easy to learn framework that is not only easy to remember but will help you to categorize new applications or companies got the Business-to-Business Market place.

The course covers four main sections and can be completed in less than 3 hours in small chunks of 3-5 mins over the duration of the course.

What are the requirements?

  • Before you start you do not need to know anything. Everything you need will be provided....
  • An Ebook will be provided - Digital Technologies - Guide for Business.

What am I going to get from this course?

  • You will confidently understand the core Digital / Social Technologies that are the most popular in business.

 You will learn this in such a way that you will be able to remember them
  • We aim to level the playing field so everyone in the organization can participate in the discussion around Digital / Social and Technologies.

 No longer will someone from the IT or Marketing Department be able to dazzle you with jargon. We teach this is plain English and we are not technical people!

The framework can be applied to all levels, also used in strategic and tactical discussions

. You will learn this in such a way that you will be able to remember them

What is the target audience?

  • Anyone that wants to have confidence around Digital / Social Media Technologies and about what is available in the market place and the opportunities to their company
  • Executives and people responsible for strategic thinking and the future of your business, this is vital information for you to understand
  • Do not take this course if you are interested in the consumer side of social media, we will have another course for that i.e. Dating, Gaming, Shopping, music, video, sex site...

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Summary of the Course

DIGITAL TECHNOLOGIES - Guide for business - Part of Digital Ebook Series by Steve Nicholls

As technology moves forward, so must we. In this new edition, you will find some new subcategories within our business opportunities matrix that support the constantly changing landscape of social media. For instance, we have integrated the former Discussion Sites subcategory within the more general Ideas and Insights one, and added the expanding field of Crowd Funding as a new subcategory. Moreover, along with these subcategories come new examples. Social media is constantly moving; some companies no longer exist, others have been acquired, whilst brand new ones emerged on the social media landscape.


As technology moves forward, so must we. In this new edition, you will find some new subcategories within our business opportunities matrix that support the constantly changing landscape of social media. For instance, we have integrated the former Discussion Sites subcategory within the more general Ideas and Insights one, and added the expanding field of Crowd Funding as a new subcategory. Moreover, along with these subcategories come new examples. Social media is constantly moving; some companies no longer exist, others have been acquired, whilst brand new ones emerged on the social media landscape.

We look at specific applications through the lenses of the four opportunities discussed in Chapter 1 of Social Media in Business: Communication, Communities, Collaboration, and Collective Intelligence. (Best Selling Book by Steve Nicholls)

Seeing more
Section 2: Communication

Online meetings or web conferences are meetings that occur through the use of the Internet as the medium of communication.

Popular Examples:

  1. Skype (currently suitable for up to 15-20 people)
  2. GoToWebinar (currently suitable for up to 1000 people)

Social networks allow people to share media like images, texts, videos, and slide presentations across different platforms.

Popular Examples:

  1. YouTube ( Share video)
  2. Flickr ( share photos)
  3. Slide Share ( share presentations and documents)

Location services are software applications for web-enabled mobile devices. They work by detecting the location of the user through their mobile device

Popular Examples:

  1. Foursquare
  2. Facebook Places

Broadcasting or webcasting refers to dispersing a single communication to the general public or wide

audience at the same time, live. Webcasting is broadcasting live audio and video transmissions via the Intranet or Internet.

Popular Examples:

  1. Livestream
  2. Ustream
Section 3: Communities

An online marketplace is a site built around e-commerce; the buying and selling of a variety of goods between users on the site.

Popular examples:

  1. Apple Store and Android Market ( Mobile Phone apps Markets)
  2. Ebay (Auction site)
  3. Amazon (online Retailer)
  4. Alibaba (Business to Business e-commerce platform)

Social networks allow a particular company to easily connect with suppliers, customers, and other key individuals or organizations.

Popular Examples:

  1. Facebook
  2. Google Plus
  3. LinkedIn

A blog can be a stand-alone website or a part of a bigger website. It is a place where a person can share their thoughts and media, like pictures, videos, and audios. A microblog is a much shorter blog.

Popular Examples:

  1. Wordpress (Blog)
  2. Twitter (MicroBlog)

A virtual world is an online community that intends for its users to inhabit, interact, and create objects in cyberspace. The users often take the form of avatars, cartoon-like characters in a computer-simulated environment through which the user is visible to others graphically.

Popular Examples:

  1. Second Life (3D World)
  2. Active Worlds (3D World creator)
Section 4: Collaboration

Freelance platforms are a breakthrough in the outsourcing of programmers, designers, writers, translators, marketers, researchers, and admin contractors – to name a few of the skills available.

Popular Examples:

  1. Elance
  2. oDesk

Technological advances mean that employees are no longer confined to the four walls of their respective offices. Collaboration is now possible with the use of online document management systems, mobile phones, laptops, and other similar devices. This is all possible with the aid of the different online collaboration tools available today. These tools allow managers, project supervisors, and employees to:

• Easily keep track of projects
• Communicate with each other regardless of physical location • Submit reports from various locations
• Streamline the work process
• Access files and important documents from different locations

Popular Examples:

  1. Wrike
  2. Zoho

The rising popularity of wikis, such as Wikipedia, has encouraged many companies to build wikis internally to help facilitate information sharing, collaboration, and better project management. Wikis are sites where people from all over the world can contribute and edit articles about certain topics.

Popular Examples:

  1. Wikipedia
  2. PB Works
  3. Social Text

“White label” social networking platforms allow companies to create their own social networks (usually from scratch). This is a great option for companies with specific requirements who do not wish to use popular social media sites, or want to store their own “internal” knowledge for security reasons.

Popular Examples:

  1. Ning
  2. Yammer
Section 5: Collective Intelligence

Question and answer sites are exactly that – a forum where users post a question online and members provide informative answers. Most question and answer sites require users to set up a free account before they are able to ask or answer questions. User ratings ensure the quality of answers that members give. Certain websites such as Helium and WebAnswers also offer a financial reward to people who have given the best answer to a particular question.

From a business perspective, question and answer sites are an avenue that an organization can use to generate brand awareness. Answering questions allows that company to become known as an expert in its field (particularly in professional forums, such as LinkedIn Answers). Proper answers to queries that are related to your industry can also bring in potential buyers and repeat customers.

Positive reviews and ratings have always been a powerful influence in a buyer's decision-making process (e.g. Amazon for their products and TripAdvisor for hotels). The collective intelligence of previous customer opinions influences future customer choices. Companies may spend thousands of dollars on marketing, but without the support of positive reviews, buyers may not purchase a product. In fact, most people rely on user reviews for product information or research before a buying decision is made. This results in an increased volume of sales of products that are positively reviewed. There is a corresponding drop-off on the sales of products with poor consumer ratings. Most reviews and ratings sites are free to use and are easily accessible to the public.

Popular Examples:

  1. TripAdvisor
  2. Disqus
  3. Yelp


Crowd funding refers to the collective cooperation of individuals, who each make a financial contribution towards a particular project they like or believe in - through online platforms.

Popular Examples:

  1. Kickstarter
  2. Indiegogo

Idea sharing networks provide a platform where different individuals can come together to brainstorm ideas in order to solve problems. The ingenious concept of idea sharing networks has helped countless businesses all over the world. It is a cost-effective and convenient way to share ideas and resolve challenges. These platforms target specific market areas, including:

  • Research and development networks – These networks focus on helping companies by providing solutions to research and development problems.
  • Prediction platforms – These are sites where a company can get an educated prediction about industry trends to help with its decision-making process.
  • Online advocacy and fundraising sites – Allow companies to get involved with different community initiatives. Sponsoring specific causes is also a great way of increasing awareness for a company.
  • Crowd-funding platforms – These sites bring together a group of people who pitch in to support a specific idea or business. This is particularly useful to small companies that need capital quickly and where a bank may not be inclined to fund them.

Popular Examples:

  1. Innocentive
  2. Crowdicity

Market intelligence tools show the overall evaluation of a given global market using economic and social statistics, such as demographics, population data, and total consumption levels. Market intelligence tools provide the“bigger picture”for companies to better understand the environment in which they are competing. These tools also help business owners understand and take advantage of opportunities for the business, minimize the probable threats, and plan strategic actions necessary to succeed.

Popular Examples:

  1. Salesforce - Radian 6
  2. Hootsuite
Section 6: Actions and Take Away Points

I my consulting work I noticed a number of issues around digital technologies that lead me to develop this foundation course:

  • Benefits of Digital Technologies not fully understood because people Lack a common language and understanding of Digital Technologies leading to lost opportunities
  • Know body starts at the beginning – some people think its not their job is IT or marketing job. Some mature people feel it's a young person thing… but do younger people understand the business?
  • The majority of Focus on the tactical side of digital technologies and little on the strategic
  • Managers and staff being overwhelmed by the number of new digital technologies leading to confusion
  1. Given how quickly social media has exploded onto the scene for businesses, it is no surprise that the possibilities can seem overwhelming . Using the four key business opportunities explained in this chapter, it is possible to narrow the field to sixteen widely available applications or tools that businesses can easily use to their advantage .
  2. Managers are only limited by their biases or fears when it comes to the opportunities that social media applications afford .
  3. Because individual employees are likely to be familiar with one or more of these applications, there is an obvious strategy available to managers that would see staff members taking the lead, as individuals or in teams, to introduce and consult with colleagues on these various possibilities .
Section 7: Case Studies
Case: Communication - Media sharing - Salesforce: Youtube video
Case: Communities - Market Place - Edx - Massive Open Online Course (MOOC)
Case: Collaboration - Freelance - Elance
Case: Collective Intelligence - Market Intelligence - 99 Designs
Section 8: Further information
Further information

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Instructor Biography

Steven Nicholls, Digital and Social Media in Business Expert

Steve Nicholls is the author of the best-selling Social Media in Business, international speaker, and social media strategist who helps business executives implement a winning social media strategy into their organization.

Steve grows client revenue dollars by millions with his proven approach that social media needs to be implemented at the senior level and integrated into the DNA of the entire organization. Steve tailors social media strategy to help companies maximize benefits while identifying and mitigating risks.

Steve has designed and implemented advanced Internet applications for many leading global organizations including British Telecom, Ciena Corp., John Laing and NSPCC, among many others. He has been featured as a social media expert in CNN, Wall Street Journal, Bloomberg Business Week, BBC, Huffington Post, among many others.

As a former business executive, Steve is unique among social media experts in his ability to bridge the language gap between those developing new technology and the senior executives who need to implement them to keep their company's competitive edge.

After beginning his career as a project manager in skyscraper construction, Steve earned his MBA at Henley Business School in 1992 and his Masters of Science in Organizational Development from the University of Portsmouth in 2008. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success.

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