The Power and Principles of Persuasion
4.3 (162 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,920 students enrolled

The Power and Principles of Persuasion

A fool will attempt to manipulate me with his ideas, while a wise man will persuades me with my own.
4.3 (162 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,920 students enrolled
Created by Lynn Marie Sager
Last updated 4/2015
English [Auto-generated]
Current price: $11.99 Original price: $19.99 Discount: 40% off
1 day left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know why plants are often more persuasive than people
  • Spot the ten worst and most popular methods of persuasion

  • Recognize the motivations most humans have in common

  • Understand how personality influences motivations
  • Be able to give a two-question personality test
  • Use questions and clarification to determine motivations
  • Practice the Seven Physiological Steps of Persuasion
  • Grasp the difference between Persuasion and Manipulation
  • Develop the skills to delegate, negotiate, and set boundaries
  • I recommend, but do not require, that students visit my website to get a sense of my teaching style. They can find me at
  • If students do decide to take this course, I recommend that they subscribe to my blog and note my e-mail address,, as this is my primary method for answering student questions.

The Power and Principles of Persuasion are often misunderstood. People tend to confuse manipulating, demanding, complaining, and advising with persuasion. This course examines why people so often fail to persuade, and provides practical tools that you can practice in order to become more persuasive. We look at what motivates others, the power of questions, the psychological steps of persuasion, as well as when attempting persuasion is simply not worth your time.

Who this course is for:
  • This course is designed for anyone who wishes to increase their ability to persuade, as well as understand why their attempts to persuade so often fail.
Course content
Expand all 31 lectures 01:42:56
+ An Introduction to Persuasion and Influence
4 lectures 10:49

A quick course breakdown, followed by a few words about my background, and ending with contact information should you have any questions while taking my course.

Preview 01:18

A story about the most persuasive being who ever lived.

Preview 03:30

The ten most popular and disastrous persuasive techniques, and how to avoid them.

Preview 06:01

A downloadable lecture because before we begin to discuss the tools of persuasion, I want to remind you that persuasion without integrity is just a fancy name for manipulation.

Persuasion versus Manipulation
1 page
+ What Motivates Us?
10 lectures 40:01

Two questions that can help you identify a personality type anywhere and any when.

A Two-Question Personality Test

Learn what motivates a Sangine.

What is a Sanguine?

Learn what motivates a Choleric.

What is a Choleric?

Learn what motivates a Melancholic.

What is a Melancholic?

Learn what motivates a Phlegmatic.

What is a Phlegmatic?

Personality can be masked behind learned behavior, so you need to be aware of behavioral masks.

A word about behavioral masks
Quick Review on Personality

Four downloadable charts that give tips on how to best motivate each of the four personality types.

Four charts on how to best motivate each personality type
4 pages

A few motives we sometimes have in common.

The Seven Buying Motives

A few more motives that we all definitely have in common.

Maslow's Hierarchy of Needs
+ How do you get someone to agree with you?
5 lectures 07:25

Why questions are the key to persuasion.

Socrates's Secret

We discuss the three forms of questions used to persuade. Open-ended, close-ended, and confirming questions.

Three types of questions

A personal story for you to download that explains the seven steps of delegation

A few bonus words for you to download about delegation
2 pages

How to set boundaries that work for two-year-olds, as well as the rest of the world.

A few bonus words for you to download about setting boundaries
2 pages

Nine things to keep in mind if you want your "criticism" to be constructive and not destructive.

A few bonus words for you to download about making criticism constructive
2 pages
+ The Psychological Steps of Persuasion
7 lectures 21:04

Learning how to gain trust and favorable attention

The Approach

How to ask open-ended questions to gain understanding of needs, motives, ability, and desires.

Qualifications and Questions

How to use confirming questions to establish areas of agreement and need.

Agreement of Need

Where you quickly demonstrate that you know what you are talking about.


Where you will learn how to make a presentation without making someone's eyes glass over.


Learning how and when to ask the closing questions.


Never forgetting to follow up.

Follow Up
+ A word of caution
1 lecture 03:49

A game that I used to play with my students that demonstrats how often they misunderstood everything I had said about the power of open-ended questions and the process of persuasion.

The Refrigerator Game
+ The Secret to Never Arguing Again
3 lectures 05:40

A wonderful game that will help you to reach agreements everywhere.

The Reaching Agreements Game
A Final Review
The Socratic Method of Persuasion
2 pages