The Podcast Blueprint

How to Create a Top Ranked Podcast, Influence Thousands, And Make Money Too
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  • Lectures 60
  • Contents Video: 9 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Truly the ultimate podcast training course whether you're new to podcasting or you're looking to improve your existing podcast - and you don't have to take out a bank loan to attend!

I am going to show you step by step how I created a top ranked podcast in iTunes, acquire high profile guests and monetize my podcast. The lectures are delivered in Powerpoint and screen capture format with voiceover to show you exactly how I grew my podcast to over 100,000 downloads per month within three months.

You'll receive full access to all 8+ hours of the course, including downloading - you can download one video or download them all.

You'll have permanent online access to watch the podcast videos whenever you like as well, and there's a Q&A forum right here on Udemy where you can post questions - and I'll answer them personally!

From my proven methods, and simple to use strategies you will learn how to grow your podcast, acquire high profile guests, and monetize your podcast, you'll see it all right here in The Podcast Blueprint - and you can watch every single session as often as you like.

Thanks for making The Podcast Blueprint a part of your podcast amazing success story!

Andrew Ferebee, Creator of The Podcast Blueprint and Founder of Knowledge For Men

What are the requirements?

  • You will need audio editing software, a mic and a hosting account which I will go over in detail in the equipment lecture

What am I going to get from this course?

  • In this course, you will learn how to create a top ranked podast, acquire high profile guests in your industry and understand the most effective ways to monetize your podcast

What is the target audience?

  • This course is intended for anyone who wants to make an impact on other people's lives, start a movement or simply generate leads for your business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Podcasting and Course Materials
Welcome & Course Overview
Preview
08:20
27:03

This is my story of how I got started with what I do form being an employee to wantrapreneur to full blown entrepreneur. I share my lessons learned and shifts in overall mindset over the last few years.

Section 2: Podcast Mastery and Mindset
07:08

The four pillars of a successful podcast are explained here in this lecture. After careful review of what I was doing that worked for me and dozens of other top ranked podcasts I have narrowed it down to 4 areas that need the most attention.

14:52

In this lecture I explain why most podcasts fail and what to do about it. Basically, avoid these common pitfalls that cause the majority of podcasts to fail and focus on the 4 pillars and you will succeed.

10:45

In this lecture, we look at why people struggle to create their life's work and their fear of failure. How to break through the mental blocks and win your creative battles.

Section 3: Getting Started
03:07

In this lecture we look at how to choose a niche you can dominate as soon as possible with room for expansion in the future.

04:55

In this lecture we look at creating your avatar and why you must understand who your audience is in order to create and grow your podcast.

01:19

In this lecture we will examine critical questions you need to ask yourself in order to create a name along with a quick strategy session to come up with 9 high quality names.

04:51

In this lecture we examine the names of podcasts on iTunes and review the similarities with their names between the top ranked podcasts so you can do what already works.

06:51

In this lecture we dive deep and find out what your niche is so you can target them accordingly when you create your podcast.

13:55

In this lecture I breakdown the similarities of logos of the top ranked podcasts on iTunes so you can follow what already works. I also show you how you can create a high quality logo at the lowest possible price.

13:45

In this lecture we go over the different types of podcasts formats available and the most popular ones used by most of the top ranked podcasts.

09:42

In this lecture I show you how I created my intros, outros and effects and how you can get high quality work done on a budget.

Section 4: Equipment, Software and Hosting
08:31

In this lecture we examine the different types of equipment you can use for your podcast broken down into budget, amateur and professional levels.

04:05

In this lecture I go over the different types of software and applications you can use to create your podcast.

10:25

In this lecture, I go over the basics of Libsyn hosting and how you can submit your podcast feed to iTunes.

Section 5: Building Your Online Platform
12:41

In this lecture I purchase a domain from a hosting account, install wordpress the install a wordpress theme and show you how easy it is to create a website for your podcast.

12:14

In this lecture I review the exact social media strategies I used to grow my podcast and social following.

10:44

In this lecture I go over the strategies I use to build a community which you can leverage to grow your podcast and blog.

04:11

In this lecture I show you how to embed your podcast episode onto your website using the plug in Blubrry Power Press.

Section 6: Getting Guests on Your Podcast
05:14

In this lecture I go over the fundamental philosophy for getting high profile guests on your podcasts. Understanding and leveraging the Climb the Ladder Strategy is what I used to rapidly get high level guests on my show within a short amount of time.

11:17

In this lecture I share with you the communication philosophy which is the foundation for all communication with guests, sponsors and listeners. This strategy will help improve conversions whether in person or through email you will get more "yes's" with the communication philosophy.

10:42

In this lecture I show you the 13 innovative ways you can find guests for your show. In the beginning it can be a daunting feeling trying to get guests for your show but when you see the 13 ways you'll never be scared again.

08:55

In this lecture I share two strategies you can use to find guests you've never heard of yet could add significant value to your podcast audience.

04:12

In this lecture I show you how you can find anyone's email address using this simple strategy.

12:25

In this lecture I show you how to prepare for an interview to ensure the guest shows up and that you have done your research on the guest and know what questions to ask.

15:45

In this lecture I share with you what to say to the guest before the show starts to setup the interview for success. And what to say to the guest after the show to build a relationship with the guest and get the guest to promote the podcast episode.

Section 7: Recording the Podcast From A to Z
05:25

In this lecture I show you how to automatically setup Skype and call recorder to record all calls. I show you how to find the video file, split the tracks, convert into mp3 and upload into iTunes.

23:11

Inside you'll learn how to outsource your podcast to save you time so you can focus on what really matters – growing your business and making an impact.

09:23

In this lecture I walk you through a real time edit of an upcoming podcast episode. I show you the first edits I make and everything that I'm looking for when i'm editing my podcast episodes.

01:27

In this lecture I show you how to easily add intros, outros and effects to a track in Garageband.

01:50

In this lecture I show you how you can use an optional post production service called Auphonic. It's free, effective and very easy to use so i'd suggest using it if needed. Always remember that you cannot fix bad audio so post production services work to "clean up" audio but it doesn't fix bad audio entirely. Review the "8 Recording Tips to Make You Sound Amazing" lecture.

05:03

In this lecture I show you how to create a blog post, export your finished garageband edit and tag the mp3 so it can be found in search.

03:48

In this lecture I show you how to upload your completed mp3 file from garageband into Libsyn hosting and schedule the episode for launch. Then I show you how to embed the podcast episode onto your wordpress website using Blubrry Power Press plugin.

04:16

In this video i'll show you how to navigate through Libsyn.com, upload episodes, and schedule them to be published at a future date.

08:11

In this lecture I recap the basic edits you must do to improve the quality of your podcast.

06:24

In this lecture I show you my 8 recording tips to improve the quality of your mic recording and thus the quality of your podcast.

Section 8: Your Podcast Launch Guide
07:39

In this lecture I show you the iTunes ranking formula and how you can use it to your advantage.

11:00

In this lecture I share with you the plan to become #1 in iTunes New & Noteworthy and why it's so important to leverage this finite opportunity.

06:18

In this lecture I share with you how to use iTunes SEO to your advantage in Libsyn Hosting so your podcast episodes will get found in search.

11:08

In this lecture I share with you your podcast pre launch plan. Everything from how many episodes you should launch with to how many completed episodes you should have when you launch. I explain why when you launch you want to be more focused on marketing vs creating episodes and getting guests.

04:36

In this lecture I share with you the 5 things your first episode should contain to build rapport and a relationship with new listeners.

Section 9: Growing Your Podcast to the Top
08:07

In this lecture I show you how to leverage your existing personal network to grow your podcast, especially when you first launch your podcast and beyond.

How to Create Epic Content That People Want to Share
11:01
13:41

In this lecture I show you how to leverage your guests social following which is one of the most important aspects of growing your podcast.

05:51

In this lecture I show you how I get on other people's podcasts and how this can help grow your audience by bringing in new listeners from a similar niche into your existing audience.

08:51

In this lecture I go over the different ways you can engage your listeners to help grow your audience.

04:25

In this lecture I talk about utilizing meetup.com to find local niche groups in your community to network with other likeminded individuals and promote your podcast to.

05:05

In this lecture I show you how to share your completed podcast episodes on social media for maximum exposure.

10:43

In this lecture I show you step by step how you can launch a press release to get picked up by local and major news outlets.

11:02

In this lecture I show you how to find and join a podcast network. I also give you the name's of some of the biggest podcast networks today.

10:05

In this lecture I show you how to use surveys and get instant customer feedback which you can act on immidetley.

09:18

In this podcast I show you to to utilize niche forums, quora and private Facebook groups to network with likeminded individuals, drive reviews and subscribes to grow your podcast.

Section 10: Monetizing Your Podcast
19:04

In this lecture I show you how the world of podcast sponsorships work and when you should get started with sponsorships.

05:44

In this lecture I show you I got my first sponsor with an affiliate program in 7 days and you can too.

14:01

In this lecture walk you through affiliate marketing, how it works and how you can use it in your monetization strategy.

06:55

In this lecture I show you 6 ways you can make money from the guests on your podcast.

24:51

In this lecture I show you how you can potentially make 6 figures by selling each of these products. This isn't a guarantee that you will make 6 figures but I am showing you how it can be done based on the numbers provided in the lecture.

08:39

In this lecture I will show you step by step how an online sales funnel works and how you should implement one in your business.

09:13

In this lecture I show you how to use what you know to start coaching or consulting on the side to make extra income.

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Instructor Biography

Andrew Ferebee, Founder of Knowledge For Men

I quit my job in May 2013 and started KnowledgeForMen.com a men's lifestyle and personal development blog and podcast. I grew the blog from 500 visitors a month to over 500,000 visitors within 6 months. And in November 2013, I launched the Knowledge For Men podcast which was #1 in iTunes New and Noteworthy in the top 3 categories: Business, Health and Education and remained #1 in the general health category. The podcast was recently ranked #27 out of 250,000 podcasts. And within three months I had over 250,000 downloads on my podcast and have interviewed many high profile guests such as Tony Hsieh, T. Harv Eker and Robert Greene.

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For the rest of my life, I want to push the boundaries of what is possible.

I hope to inspire you to do the same.

Andrew Ferebee, Founder of Knowledge For Men

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